Martech

AUGUST 18, 2022

The Qualtrics platform will be complementary to our Adobe digital marketing products and AWS data and analytics tools, enhancing our overall capabilities when it comes to learning and engaging our fans,” Trembath said. The post PGA TOUR transforms fan experience, analytics and customer feedback appeared first on MarTech.

Transform 106

Transform Analytics Customer Food 106

Martech

SEPTEMBER 16, 2024

User groups and events marketing Role: Foster community engagement through offline and online events. Demand generation: Increasing lead quality with personalization Use analytics and segmentation tools to tailor campaigns based on customer behavior, improving lead quality and engagement.

User-Generated 62

User-Generated CRM Customer Acquisition Partner Marketing 62

Martech

JANUARY 7, 2025

Technology integration: Oversee the integration of various marketing technologies (e.g., CRM, email marketing, event management software) to streamline event planning, registration, and attendee engagement.

Key Performance Indicator 104

Key Performance Indicator Logistics Marketing Marketers 104

Hubspot Marketing

JANUARY 13, 2021

When it comes to event marketing , there are many tasks that need to be completed prior to (as well as during and after) your event. The good news is that there are a variety of event marketing tools available to help with all aspects of your event, including event registration.

Price 142

Price Event Marketing CRM Marketing Automation Platform 142

Martech

SEPTEMBER 1, 2023

Email marketing The email marketing experts to follow to stay on top of all the best practices and latest developments. Events Marketing Whether it’s digital or F2F, these folks know how to make your events happen.

Event Marketing 113

Event Marketing Analytics Email Marketing Content Marketing 113

Hubspot Marketing

JUNE 7, 2018

Whether your marketing position requires you to send invoices to clients, track website analytics, or create budget and expense reports, you’ve undoubtedly found yourself working with spreadsheets in some form. Google Sheet Templates for Reporting and Analytics. Event Marketing Timeline. Website Traffic Dashboard.

Finance 145

Finance CRM Customer Acquisition PR 145

Hubspot Marketing

JANUARY 28, 2025

Marketing spend optimization means getting the most out of your marketing budget. In short, you use deep analytics to see whats working and adjust your strategy to make every dollar count. According to Diaz, his team kicked off the task with Google Analytics and Facebook Ads Manager. Reallocate funds based on performance.

Transform 63

Transform Non-Profit Marketing Marketers 63

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App.

Price 143

Price Event Marketing User-Generated Education 143

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Are there key skills they should focus upon?

Transform 143

Transform Thought Leadership Event Marketing Analytics 143

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. You are a content strategist, skilled at using Analytics data to identify gaps in a content strategy.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Adobe Experience Cloud Blog

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Hubspot Marketing

OCTOBER 17, 2019

Online software like social media schedulers gives you analytics to help you keep track of what your audience likes and doesn't. Alternatively, you might consider Google Analytics to measure blog and web page performance. Digital strategy: Event marketing. Not every business needs to throw lavish events, either.

Marketing Strategy 145

Marketing Strategy PR eBook Food 145

Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider. LinkedIn: Simo Ahava (24.8K

Analytics 108

Analytics Digital Marketing Event Marketing Email Marketing 108

Adobe Experience Cloud Blog

FEBRUARY 27, 2015

Marketers also often lack the time or skills.”. In the final keynote, Kjersten Moody, VP of Information & Analytics at Unilever, lifted the lid on how the Fast Moving Consumer Goods behemoth approached data-driven marketing. Event Marketing b2b Consumer' Ask the Right Question.

Entertainment 132

Entertainment Thought Leadership Event Marketing Digital Marketing 132

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels.

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

Adobe Experience Cloud Blog

APRIL 15, 2015

The good news, Phil shared, is that machine learning and predictive analytics will help—marketers will be able to really listen and set goals while relying on automated systems to “do the driving.” Overall, they encouraged marketers to use their analytics to measure ROI and make future marketing decisions.

Thought Leadership 134

Thought Leadership Transform Marketing Marketers 134

Martech

OCTOBER 4, 2022

Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. Event marketing.

Event Marketing 123

Event Marketing Transform User-Generated Management 123

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. It’s cheap, simple, and effective. Take Inspiration from Your Competitors.

Logistics 104

Logistics Event Marketing Analytics User-Generated 104

Adobe Experience Cloud Blog

APRIL 8, 2015

The Sessions: In two days with 5 tracks, and over 115 sessions—if you have a specific topic or marketing problem you’re looking to solve, we’ve got you covered. Our sessions cover topics from social media marketing, to best practices in marketing analytics, and beyond. Event Marketing b2b Consumer'

Thought Leadership 129

Thought Leadership Food Marketing Marketers 129

Hubspot Marketing

JANUARY 7, 2024

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Marketing Insider Group

OCTOBER 15, 2024

Follow these steps to group supporters accurately and effectively: Use predictive analytics to group donors based on shared characteristics. Predictive analytics solutions can help you develop supporter segments and automatically assign new audience members to the right segment. But how exactly does the segmentation process work?

User-Generated 64

User-Generated CRM Analytics Digital Marketing 64

Martech

AUGUST 2, 2022

These cover a wide range of product categories, but the top five of these are remarkably consistent – advertising, analytics, segmentation, customer engagement and experience, and data management. New product announcements jumped to 124 in Q2 2022, up from 49 in Q1 and by far the most in the past two years. Innovation is driven by investment.

Product Life Cycle 119

Product Life Cycle CRM Marketing Automation Platform Customer Journey 119

Adobe Experience Cloud Blog

DECEMBER 19, 2017

As we marketers wrap up our 2018 planning, it’s difficult to not get excited about the potential a new year brings. As analytical thinkers, we are, of course, realizing some patterns in the areas of focus and strategy trends. Here are four critical areas of focus for marketers in 2018: Value Over Volume. Content & Channels.

Thought Leadership 13

Thought Leadership Finance B2C Energy 13

Adobe Experience Cloud Blog

MARCH 9, 2015

Planning your event from top to bottom and including your team is no small task—it is time consuming—but the reward and satisfaction that you receive knowing the event was a true success, can’t be beat. And following the analytics of the impact your event had will truly put a smile on your face. Event Marketing b2b B2C'

PR 132

PR Thought Leadership B2C Food 132

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. Although in-person events are taking place, virtual events will remain an important channel.

Event Marketing 101

Event Marketing Place Analytics Management 101

Adobe Experience Cloud Blog

JUNE 26, 2015

But, you may have been blessed with an intern who wants to dive head-first into some marketing analytics (I see a future marketing operations role in his future!), Here are some examples of projects that data-hungry interns can nosh on: Have you received a list from a third-party event without email addresses?

Telemarketing 131

Telemarketing Thought Leadership Event Marketing Food 131

Martech

SEPTEMBER 21, 2021

These features include, but are not limited to: Dynamic content generation (email, landing pages and/or website); Email deliverability tools; Account-based marketing (ABM); Mobile marketing; AI-based predictive analytics; and Social/lead profile integration. Predictive analytics. Mobile marketing.

Marketing Automation Platform 130

Marketing Automation Platform CRM User-Generated Analytics 130

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Workflow-oriented, highly detailed behavioral data, analytical queries. Features and Capabilities of Marketing Automation versus CRM. Now, let’s take a comprehensive look into the specific capabilities of a marketing automation system compared to CRM alone. Analytics and Dashboards. Marketing Automation.

CRM 132

CRM Analytics Marketing Marketers 132

Martech

OCTOBER 23, 2023

More MarTech experts to follow: Marketing operations AI and marketing Email marketing Events marketing B2B marketing Content marketing Customer experience ABM Google Analytics 4 CDP The post MarTech’s digital transformation experts to follow appeared first on MarTech.

Transform 121

Transform Pharmaceutical B2C Event Marketing 121

Martech

AUGUST 15, 2023

followers) X/Twitter: @CDPInstitute (2K followers) Website: CDP Institute David Wallace David is research director for customer data and analytics at marketing intelligence firm IDC. This follows a substantial career bringing products and services from the analytics and data management vendor SAS to the financial services space.

Thought Leadership 98

Thought Leadership Transform Health Analytics 98

Marketing Insider Group

JANUARY 26, 2021

Use data from Google Analytics, your email marketing service, and your marketing automation system to understand what sources are driving the most leads. Traditional Marketing Channels. Traditional marketing methods have been a staple in the industry for decades and most are still in use.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Hubspot Marketing

JUNE 24, 2022

As you choose and establish your marketing channels, pay attention to their measurable performance indicators. Here's a list of examples from our list of marketing strategies below: Marketing Strategy. Email marketing. Event marketing. Video marketing. Content marketing. Performance Indicator.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media. Demand Generation.

CRM 103

CRM Event Marketing Marketing Marketers 103

Marketing Insider Group

AUGUST 17, 2020

It helps them when making important decisions regarding their sponsorship and also helps them to follow up with attendees after an event. The following are some important data to make available to your event partners during or after your event: Access to Live Event Analytics. Event Mentions.

Non-Profit 144

Non-Profit User-Generated Thought Leadership Education 144

Marketing Insider Group

FEBRUARY 27, 2024

Measuring & Assessing Utilize analytics tools to track the performance of your campaign. It entices prospects to fill out a form, becoming qualified leads in your sales pipeline. Whether making a purchase, signing up for a newsletter, or downloading content, the conversion process should be intuitive and user-friendly.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Marketing Insider Group

JANUARY 16, 2020

For example, themes for a marketing blog could be content marketing, social media, event marketing, and so on. For example, a topic such as analytics might lead to a blog post with the title The Role of Data and Research in Content Engagement. This topic would fall under the blog’s theme of content marketing.).

Customer 111

Customer Analytics B2C CMO 111

Customers.ai

NOVEMBER 14, 2023

User-level data is effectively gone from analytics and ads just aren’t performing like they used to. Website visitor identification is a total game changer in the marketing space and it is an absolute must as paid ads become less and less effective. What role does website visitor identification play in event marketing?

User-Generated 122

User-Generated Health B2C Analytics 122