Hubspot Marketing

JUNE 7, 2018

Whether your marketing position requires you to send invoices to clients, track website analytics, or create budget and expense reports, you’ve undoubtedly found yourself working with spreadsheets in some form. Google Sheets Templates for Finances. Google Sheet Templates for Reporting and Analytics.

CRM 145

CRM Finance Customer Acquisition PR 145

Adobe Experience Cloud Blog

DECEMBER 19, 2017

As we marketers wrap up our 2018 planning, it’s difficult to not get excited about the potential a new year brings. As analytical thinkers, we are, of course, realizing some patterns in the areas of focus and strategy trends. Here are four critical areas of focus for marketers in 2018: Value Over Volume. Did you hear?

Thought Leadership 13

Thought Leadership Finance B2C Energy 13

Chief Martec

JANUARY 31, 2022

They’re aggregating in that layer across many different departments or domains within the organization, from sales and finance to engineering and human resources. For example, a CRM platform for marketing, sales, and service. Or an ERP platform for finance and operations. marketing). But just within their layer.

Finance 95

Finance CRM Price Marketing Automation Platform 95

Martech

OCTOBER 31, 2022

However, marketing often must engage new ways of going to market, faster than their IT team can respond. Take for example the rise of podcasts in the marketplace and the data generated from these events. Marketing may need that capability tomorrow and IT might have a problem with building it in that timeframe.

Marketing 109

Marketing Marketers Management Finance 109

Set Up

MARCH 19, 2024

While I started my career in Corporate Communications, I found myself increasingly attracted to the marketing function for its emphasis on storytelling supported by data and analytics. I shifted into a marketing role and never looked back! Sharp: I was a junior in high school attending a tradeshow with my father.

Transform 105

Transform PR Marketing Marketers 105

Lusha

APRIL 5, 2023

Leveraging intent is like a predictive analytic tool, not only to mitigate churn, but also use that as an opportunity for upsells and cross-sells. And then normally that last piece of surge happens with all of the departments that need to cross the t’s and c’s – the legal, the finance.

Customer Journey 52

Customer Journey Finance Digital Buyers CRM 52

Martech

JUNE 8, 2023

19% of consumers said they’re “personally sensitive” to holiday or event marketing emails, 32% said they believe other people are more triggered, and 7% said they make them feel sad. Do unsubscribes or activity rates go down around some holidays or events but not others, and is that consistent year to year?

Gen Z 104

Gen Z Logistics Finance Energy 104