Analytics, Event Marketing and Key Performance Indicator

Earned media value: How to calculate it and what to look out for in the calculating process

Sprout Social

NOVEMBER 20, 2024

It also is relevant in public relations, content marketing and event marketing. It’s important to also track other key performance indicators , such as reach, engagement rate and conversion rate. But today, we are going to focus on earned media value in the world of social media.

Key Performance Indicator

Key Performance Indicator Analytics Social Media Marketing User-Generated

How to Create an Effective Nonprofit Event Marketing Plan

Marketing Insider Group

MAY 14, 2024

If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event. Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past.

Event Marketing

Event Marketing Marketing Plan Key Performance Indicator Logistics

Delivering large B2B marketing events: Best of the MarTechBot

Martech

JANUARY 7, 2025

Technology integration: Oversee the integration of various marketing technologies (e.g., CRM, email marketing, event management software) to streamline event planning, registration, and attendee engagement. Post-event follow-up: After the event, gather feedback from attendees and analyze the event’s success.

Key Performance Indicator

Key Performance Indicator Logistics Marketing Marketers

Webinars

Making the Moment: The Art of Creating Events That Drive Results

The AI Revolution: Why B2B Buyers Expect More than Just a Website

Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

MORE WEBINARS

What do marketing attribution and predictive analytics tools do?

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

Analytics

Analytics Key Performance Indicator Marketers Marketing

The Roadmap to Successful Marketing Campaigns in 2024

Marketing Insider Group

FEBRUARY 27, 2024

Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives. Measuring & Assessing Utilize analytics tools to track the performance of your campaign. Let’s delve into these components: Goals & KPIs Begin by clearly defining your goals.

Whitepaper

Whitepaper Key Performance Indicator eBook Direct Mail

6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

MAY 17, 2021

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.

Key Performance Indicator

Key Performance Indicator Direct Mail Promotion Analytics

Digital events platforms: Best of the Bot

Martech

NOVEMBER 20, 2023

Strategic Goals and KPIs: Craft a comprehensive RFP that reflects your high-level strategic goals and Key Performance Indicators (KPIs). By hosting virtual events, you can attract attendees from different locations, increasing your brand exposure and potential customer base.

Key Performance Indicator

Key Performance Indicator User-Generated Analytics Customer

Why You Still Need SMS Marketing & How to Get Started [+Data]

Hubspot Marketing

SEPTEMBER 22, 2023

Event Updates: When hosting an in-person or online event, sending event updates can keep your attendees excited, engaged, and in the know before, during, and sometimes even after an event. Check out HubSpot's Analytics tools. >> >> SMS Marketing Best Practices Say hello!

Key Performance Indicator

Key Performance Indicator User-Generated Communications Marketers

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

JULY 1, 2020

What information – relevant statistics, industry examples, in-house content analytics – do they need to see to understand the value of your content marketing? How can you quickly update upper management on the worth of your content with ROI analytics on an ongoing basis to keep them motivated? Here’s the thing.

Marketing Strategy

Marketing Strategy Content Marketing Whitepaper Thought Leadership

Outbound Marketing Unboxed: Strategies, Tips & Real-World Insights

Customers.ai

DECEMBER 4, 2023

Yet outbound marketing includes plenty of opportunities to zero in on bottom-of-funnel goals like conversions. analytics, you can easily monitor conversions and find the top-performing message, offer, or segment. Event Marketing Event marketing offers that direct engagement and brand exposure that no other channel can.

Outbound Marketing

Outbound Marketing Direct Mail Inbound Marketing Marketers

How to create and use a marketing campaign plan template

Welcome Software

MAY 3, 2022

Social media marketing : Through platforms like Facebook, Twitter, LinkedIn, Pinterest, and more, businesses can connect with their audience, share content, run ad campaigns, and engage in real-time conversations. Event marketing: For businesses that thrive on face-to-face interactions, hosting or sponsoring events can be a strategic move.

Key Performance Indicator

Key Performance Indicator Gen Z Marketers Marketing

Important Marketing Terms You Should Know

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events. For example, the sales and marketing teams may work on OKRs together.

PR

PR Marketers Marketing User-Generated

Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Pam Didner

MAY 14, 2020

Here is another challenge about marketing, it takes time to plan, create, promote, and measure. Nothing is instant in marketing land (it’s not like we have a marketing robot or a magic wand), almost everything needs some sort of planning before execution. The initial huddles tend to last for hours.

Marketing Plan

Marketing Plan Key Performance Indicator Communications Marketing

Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Pam Didner

MAY 14, 2020

Here is another challenge about marketing, it takes time to plan, create, promote, and measure. Nothing is instant in marketing land (it’s not like we have a marketing robot or a magic wand), almost everything needs some sort of planning before execution. The initial huddles tend to last for hours.

Marketing Plan

Marketing Plan Key Performance Indicator Communications Marketing

Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Pam Didner

MAY 14, 2020

Here is another challenge about marketing, it takes time to plan, create, promote, and measure. Nothing is instant in marketing land (it’s not like we have a marketing robot or a magic wand), almost everything needs some sort of planning before execution. The initial huddles tend to last for hours.

Marketing Plan

Marketing Plan Key Performance Indicator Communications Marketing

Marketing Pro Pulse

Earned media value: How to calculate it and what to look out for in the calculating process

How to Create an Effective Nonprofit Event Marketing Plan

Webinars

Trending Sources

Delivering large B2B marketing events: Best of the MarTechBot

Webinars

What do marketing attribution and predictive analytics tools do?

The Roadmap to Successful Marketing Campaigns in 2024

6 KPI-Focused Strategies for Organizing Virtual Events

Digital events platforms: Best of the Bot

Why You Still Need SMS Marketing & How to Get Started [+Data]

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Outbound Marketing Unboxed: Strategies, Tips & Real-World Insights

How to create and use a marketing campaign plan template

Important Marketing Terms You Should Know

Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

Important Templates You Need To Update Your Marketing Plan AGAIN Post Covid-19

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