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The platforms also typically provide centralized marketing databases and a basic level of reporting on web traffic, visitor behavior and campaign results. Combined, the core features offered by most marketingautomationplatforms profiled in this report include: Email marketing and landing page development; Lead management (i.e.,
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Workflow-oriented, highly detailed behavioral data, analytical queries. Features and Capabilities of MarketingAutomation versus CRM. Now, let’s take a comprehensive look into the specific capabilities of a marketingautomation system compared to CRM alone. Analytics and Dashboards. MarketingAutomation.
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How does the platform facilitate networking between attendees, speakers and sponsors? Analytics, reporting and integration: Does the tool provide real-time analytics? Are native integrations with our CRM and/or marketingautomationplatform available, so we can utilize historical data?
” As a marketing ops person, my tribe is marketing. A CRM platform and/or a marketingautomationplatform is my vertical aggregation platform. But when it comes to data, I might participate in a guild for data warehousing and analytics that spans multiple departments. marketing).
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What information – relevant statistics, industry examples, in-house content analytics – do they need to see to understand the value of your content marketing? How can you quickly update upper management on the worth of your content with ROI analytics on an ongoing basis to keep them motivated? Streamlined analytics.
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