Remove Analytics Remove Event Marketing Remove Partner Marketing
article thumbnail

How to align your martech COE with organizational and go-to-market goals

Martech

User groups and events marketing Role: Foster community engagement through offline and online events. Partner marketing Role: Use partnerships to extend market reach. Use case: Implement predictive analytics to score leads and send personalized messages, resulting in higher-quality leads that convert faster.

article thumbnail

How to Support Sales as a Marketer in a Changing Environment

Pam Didner

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media.

CRM 103