SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

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Social Media Marketing Marketing Strategy B2C Marketing 74

Hootsuite

NOVEMBER 28, 2024

Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest. When it comes to Pinterest marketing, the results speak for themselves. In any case, we recommend an analytics tool for smooth sailing.

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Gen Z Affiliate Marketing Fashion Social Media Marketing 98

Hootsuite

APRIL 26, 2023

This is where social media market research comes in. By practicing social listening and social media monitoring , marketers can get an accurate, up-to-the-minute understanding of audience attitudes and customer needs. What is social media market research?

Market Research 135

Market Research Social Media Marketing Real Estate Fashion 135

Buffer Marketing

AUGUST 13, 2024

At a glance: 7 best influencer marketing tools Heepsy HypeAuditor LTK Shopify Collabs #paid Passionfroot Skeepers Heepsy Best affordable influencer marketing tool Heepsy offers an extensive database of influencers across various social media platforms and robust analytics to match. 

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Influencer Marketing Branding Affiliate Marketing Fashion 117

Martech

AUGUST 30, 2024

Fashion and beauty brands are often early tech adopters. Apparel and home decor retailer Tuckernuck, and beauty brand Kitsch, have adopted AI-powered tools in Meta’s Advantage+ shopping campaigns solution to drive campaign performance on social media. Many are digital-native, forging tailored D2C digital strategies.

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Branding Fashion Retail User-Generated 116

Scoop.it!

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. What Are Social Media Analytics? So, how do they work? Take Stack Browser, for example.

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Analytics Millennials User-Generated Fashion 90

Hootsuite

JULY 8, 2020

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. The social marketing manager? Google Analytics.

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Fashion Food Analytics Education 145

Hootsuite

OCTOBER 25, 2021

How can you take advantage of the latest social media boom of more people and more money to go around online? Here’s your roadmap to social success (for your business, anyway). Step 1: Create a social media marketing strategy. Crafting a social media marketing plan doesn’t need to be complicated.

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Promotion Gen Z Social Media Marketing Fashion 145

Sprout Social

APRIL 29, 2024

In the search bar, type “UK” followed by your industry or niche, such as “UK fashion” or “ UK fitness.” Use an influencer marketing tool Influencer marketing tools streamline the process of finding the perfect Instagram influencers for your UK campaigns with features like analytics and influencer discovery.

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Hootsuite

MAY 19, 2022

Building trust with your customers is one of the main benefits of social media marketing. Before scheduling your next Facebook masterpiece, think about how that post contributes to your overall marketing goals. After all, successful content marketers are six times more likely to have a documented strategy in place.

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Martech

OCTOBER 30, 2023

Whether it’s comedy, fashion, beauty, or any other niche, find your unique angle and consistently deliver content that appeals to your target audience. There are many possibilities, depending on the human user’s main interests: “You are a B2B social media marketing expert focused on SaaS software for marketers.

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Entertainment Social Media Marketing Fashion User-Generated 119

SocialPilot

JANUARY 16, 2024

Here’s some bonus data from popular social media marketing companies suggesting when brands should post on Instagram for you to help you save time. Using Insights on the Instagram Application or Creator Studio Instagram’s own native analytics is a great way to find the optimal time to post on Instagram.

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Fashion Food Analytics Digital Marketing 116

Hootsuite

JANUARY 24, 2022

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Twitter tools for analytics. Twitter Analytics Dashboard. Hootsuite Analytics. SocialBearing.

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Marketing Strategy Analytics User-Generated Marketing 145

SocialPilot

FEBRUARY 21, 2024

We will share everything you need to know about Instagram influencers and how you can connect with them and get your Instagram marketing campaign live. What is Instagram Influencer Marketing? To ensure it’s the right fit, you can ask for a screenshot of their analytics to look at their audience demographics,” says Michelle Bali.

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Influencer Marketing Fashion Marketing Marketers 109

Hootsuite

NOVEMBER 9, 2020

and in China, “glam-mas” are showing that fashion only gets better with age. Like most social platforms, TikTok provides analytics for pro accounts. From there click Business then Analytics. Read our complete guide to TikTok Analytics. The 20-29 year-old cohort follows close behind teenagers in the U.S.,

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Hubspot Marketing

MAY 10, 2019

Creating a Twitter marketing strategy will require you to follow the same steps you would if you were creating any other social media marketing strategy. Use Twitter Analytics to review your most successful hashtags so you can ensure their use in future tweets. Research your buyer personas and audience.

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Sprout Social

SEPTEMBER 20, 2021

Social Media Marketing Specialist, NVISION. Access to premium marketing tools. Another added bonus of social media outsourcing is the chance to take advantage of some seriously powerful digital marketing tools. Gain crucial insights into your social presence. Brand awareness?

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Gen Z Transform Social Media Marketing Fashion 132

Buffer Marketing

AUGUST 7, 2024

Use analytics and social listening tools : Start from SocialBlade to find in-depth analytics on influencers, helping you track their growth, engagement rates, and overall influence​ Then, use BuzzSumo or Sparktoro to identify popular content in your niche and the influencers who share it.

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Influencer Marketing Fashion User-Generated Analytics 115

Sprout Social

MARCH 31, 2022

TikTok analytics tracks both the overall profile and individual video performance. While Instagram users similarly had to rely on general Instagram analytics, the platform rolled out Reels-specific data to get specific insights. This includes big-picture metrics like total playtime, average watch time and geolocation.

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Gen Z Entertainment Law Fashion 134

Hubspot Marketing

SEPTEMBER 22, 2023

In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO) , pay-per-click advertising (PPC) , blogging , and social media marketing. The problem is that SEO takes time to work, PPC is expensive, Google is oversaturated with blog content, and it’s tricky to prove ROI with social media.

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Inbound Marketing B2C Fashion SEO 134

Neil Patel

SEPTEMBER 17, 2021

Pinterest is a goldmine for marketers. It also offers an awesome analytics page to boot. Once you’ve upgraded to the free business account, you can select “Analytics” and “Overview” from the top-left corner. Instagram is the go-to social media platform for fashion, beauty, and health brands.

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Hootsuite

MAY 18, 2021

I let the posts sit in my Insta feed for a couple of weeks for good measure, and then I logged in to Hootsuite Analytics for the grand reveal. Two amazing sweaters (shout out to Fashion Brand Company and OkayOk !), appeared first on Social Media Marketing & Management Dashboard. Save time and get results.

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Fashion Energy Social Media Marketing Education 145

Neil Patel

OCTOBER 14, 2021

If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. You Get Access to Pinterest Analytics. Pinterest Analytics is one of the newest and most awesome features of a Pinterest for Business account. The rule for all social media is to mix up your content.

Branding 145

Branding Analytics Marketing Marketers 145

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. Marketers can leverage Tagger to add UTMs and platform pixels or create custom URLs.

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Influencer Marketing User-Generated Key Performance Indicator Analytics 114

Hootsuite

NOVEMBER 9, 2022

Fashion brand Aerie used shoppable YouTube video content to drive Spring sales. For fashion brands like Levi’s, Pinterest gives the opportunity to showcase their products in use to an audience actively looking to buy. But, you can see right on Facebook whether or not the items come in the size and color you’re after. Brandwatch.

Retail 127

Retail eCommerce Fashion Affiliate Marketing 127

Hootsuite

APRIL 1, 2021

Another cool thing about Brand Accounts: they allow you to access YouTube Analytics , which offers super helpful insight about who’s watching your videos and what content is popular. Learn more in our post on how to use YouTube for marketing.). Step 3: Customize your YouTube channel. Schedule your videos. Try it for Free.

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Branding Promotion Analytics Fashion 145

Sprout Social

DECEMBER 3, 2020

There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. You’re set!

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Management Social Media Marketing User-Generated Fashion 143

Martech

JANUARY 26, 2022

Cutting down on the clicks that it takes for a user to track down and buy a product that they like when they see it on social, Shopping Lenses allows a shopper to purchase an item with one tap on the Lens Product Card triggered by the experience. Real-time updates for the customer experience also mean real-time analytics for marketers.

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Transform Shoppers Shipping Fashion 111

Buffer Marketing

MAY 1, 2024

Infinite versatility : Whatever you're into – fashion, food, fitness, or finance – carousels can be adapted to any content niche. Source Use each slide to put your unique spin on a trend, whether it's a fashion challenge, a popular meme format, or a viral recipe.

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Transform Fashion Finance Food 124

Hubspot Marketing

JULY 22, 2024

For example, luxury fashion house Prada's company profile emphasizes the company uses raw materials that are meticulously sourced and exclusively produced for the fashion house. On the other hand, if you're in a fashion or social media marketing firm, you should be creative and visual.

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Neil Patel

OCTOBER 17, 2020

Inspiring photos and videos related to fashion, home, food, garden, and travel. If you still face difficulty in understanding the kind of content to post, you can hire a social media marketing agency or consultant to do the job for you. Quizzes, brainteasers, trivia, and other mental tests.

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Fashion Entertainment Education Food 145

Hootsuite

JANUARY 13, 2022

Nearly 80% of people say that UGC impacts their decision to purchase, making user-generated content and social commerce a match made in heaven. User-generated content is this season’s must-have strategy for social media marketers, and it comes in many styles and formats to help you find the right fit for your brand.

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Sprout Social

OCTOBER 21, 2019

For most businesses, the best approach is to handpick social media channels that make the most sense for the brand, rather than try to expend an equal amount of effort everywhere. Your decision should be based on several different factors including your target audience, industry and social media marketing strategy.

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Branding User-Generated Social Media Marketing Thought Leadership 105

SocialPilot

JUNE 16, 2024

Regrettably, many businesses neglect to invest the necessary time and resources into conducting a thorough audit of their social media accounts. They end up creating ineffective social media marketing strategies , missing opportunities, poor engagement, falling behind the competition, and wasting time and budget.

User-Generated 115

User-Generated Analytics Transform Social Media Marketing 115

Hootsuite

MAY 10, 2023

You may need to request either access to their analytics or reports. One of the micro influencers involved, Ndeye Peinda, is a beauty blogger, plus-size fashion model, and vlogger. Get Started Do it better with Hootsuite , the all-in-one social media tool. Don’t forget to track the progress of your campaign.

Fashion 116

Fashion Influencer Marketing Promotion Health 116

Hootsuite

FEBRUARY 8, 2022

Here’s an example from four-legged fashion icon @baconthedoggers : Hiding your like count on Instagram is easy and reversible, and in some cases, might have a positive impact on the way you experience the app. Hootsuite’s Analytics are more robust than Instagram’s (brag alert!) Here’s how to do it. Instagram Insights. Try it for Free.

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Health Fashion Analytics Social Media Marketing 106

Hootsuite

JANUARY 10, 2022

These types of ads are perfectly suited for e-commerce brands, especially in fashion, home decor and beauty segments. Fashion label Scotch & Soda tried Pinterest Shopping ads for the first time and brought in over 800,000 new users and a 7 times higher return on ad spend than previous campaigns elsewhere. Source: Pinterest.

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