The Marketing Operations Leader

MARCH 25, 2025

3️⃣ Finance, Budget, ROI Covers how marketing allocates and tracks budget. Top Commentary from Social Everything starts with analytics for me! This includes ideation, data and information analysis, content creation, predictive analytics, workflow automation, etc. Sign up here. Leslie K. Brooke Heron Read more

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketing 130

Martech

NOVEMBER 13, 2024

They face unprecedented demands — juggling complex, multi-channel campaigns, advanced analytics and rapidly evolving technology. Invest in ‘last mile’ analytics The ability to track and attribute marketing efforts to financial results is essential.

Transform 129

Transform Marketing Marketers Customer Acquisition 129

Martech

FEBRUARY 14, 2025

Predictive analytics that supposedly tell you what customers want before they know themselves. Meanwhile, sales keeps asking why leads aren’t converting and finance wants to know why the ROI on that expensive platform isn’t materializing. Your predictive analytics should identify high-value prospects across channels.

Finance 108

Finance Transform Customer Journey Customer Acquisition 108

Martech

SEPTEMBER 20, 2024

T echnology: Use advanced analytics to predict customer needs. The layered approach reveals how customer behaviors across products are linked, allowing Jason and the VP of finance to strengthen customer retention and expand platform adoption. F lexibility: Adapt quickly to different business models.

Product Marketing 108

Product Marketing Product Finance Marketing 108

Hubspot Marketing

DECEMBER 10, 2024

Many of the startups I work with set up Google Analytics but are unaware of Google Search Console (GSC). This is where tools like Google Analytics and Google Search Console come in. Garner continues, I previously worked with a company that offers zero percent interest financing for car repairs. Startups can be very agile.

SEO 132

SEO Gen Z Finance Transform 132

Martech

JANUARY 7, 2025

For example, a rich blog post for a fintech company could be titled What is embedded finance? For example, a business offering AI-powered analytics can create content like: What is predictive analytics in B2B? and provide direct answers such as: Predictive analytics uses historical data to forecast future trends.

SEO 109

SEO Logistics User-Generated Finance 109

SmartBrief - Marketing

JULY 25, 2024

From retail to finance to enter tainment, every industry has benefited from personalization, fostering deeper engagement and significantly boosting satisfaction rates. This data might come from anywhere, including social media, web analytics and even recorded phone calls with a virtual agent. This isn’t confined to any one industry.

Customer 121

Customer Transform Retail Finance 121

Martech

NOVEMBER 20, 2024

Instead, it’s often either your manager thinks you should just do better than this year or that finance says this is the target for the numbers to work out in the finance office. Both are fair ways to run a business, but may not be fair ways to assess your performance.

Finance 111

Finance Marketing Marketers Management 111

Hubspot Marketing

JANUARY 16, 2025

The numbers matter : Over half of marketing decisions are influenced by marketing analytics. Some tools will score content by assigning an objective number, while others will gather analytical data. Google Analytics 4 (GA4): website traffic. Later : social analytics. Yet data's falling through the cracks. per month.

Analytics 119

Analytics SEO Price User-Generated 119

Martech

OCTOBER 31, 2024

Dig deeper: 3 ways to use data analytics to connect with Hispanic consumers Why preapproval? By combining technology with consumer-centric solutions, our goal is to transform the auto finance experience and set a new standard for expectations in the digital age. The introduction of additional services through similar bots.

Transform 129

Transform User-Generated Retail Finance 129

Hubspot Marketing

FEBRUARY 26, 2025

Digital analytics provide a quiet but powerful feedback channel. One effective approach is leveraging data analytics to track real-time behaviors, such as engagement, completion rates, and feedback patterns. Every project operates within a web of internal and external relationships that need careful management.

Finance 103

Finance Transform Communications CRM 103

Hootsuite

NOVEMBER 28, 2024

For instance, travel enthusiasts looking for tips might be intrigued by promoted Pins highlighting micro-financing options for their next adventure.” In any case, we recommend an analytics tool for smooth sailing. Tracking and analytics is essential for any successful social media strategy, Pinterest included.

Gen Z 115

Gen Z Affiliate Marketing Fashion Social Media Marketing 115

Martech

FEBRUARY 3, 2025

Finance questions every tech investment, even the critical ones. Give finance visibility into usage metrics and ROI tracking. Usage analytics highlight underutilized capabilities and integration breakdowns. Your best people become technology traffic cops instead of growth drivers (and they hate it). The human impact cuts deep.

Transform 102

Transform Finance Marketing Automation Platform Health 102

Search Engine Land

AUGUST 30, 2024

Predictive analytics AI-powered tools can forecast future trends and consumer behavior, allowing marketers to make data-driven decisions and stay ahead of the competition. These systems were widely used in fields such as medicine and finance. Automate social media posting and analytics. Analyze customer data for insights.

Transform 98

Transform Marketing Marketers Education 98

Martech

SEPTEMBER 12, 2024

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. Oracle Analytics Cloud integration. That’s reflected here in the presentation of unified account views, based on data from marketing, sales and service clouds.

Transform 111

Transform B2C Manufacturing Finance 111

Hootsuite

DECEMBER 4, 2024

How Wealthsimple Foundation’s Money Master Class was born Li shares that Wealthsimple Foundation’s goals are primarily to support and educate Canadians regarding finances and financial literacy. Plus, through in-depth key metrics, analytics can show you how well your social media audience aligns with your target audience.

Non-Profit 103

Non-Profit Education Analytics Thought Leadership 103

Hubspot Marketing

JANUARY 8, 2025

Data analytics and reporting: This includes evaluating post-level metrics (e.g., Finance team: Track historical forecasts and spending patterns and enforce budgets across the organization. reach, impressions, engagements), building reports, and optimizing content performance.

Social Media Marketing 131

Social Media Marketing CMO Finance Health 131

Martech

APRIL 3, 2025

Finance teams have also become addicted to faulty attribution. That means aligning creative, media and analytics teams around shared KPIs not just clicks and conversions but also incremental growth across the funnel, new customer acquisition, brand love and loyalty. Instead, treat it as a driver of strategy.

Customer Acquisition 74

Customer Acquisition Transform Customer Journey Finance 74

Martech

DECEMBER 11, 2024

Using predictive analytics, they help businesses forecast customer behavior, optimize operations and personalize experiences. In regulated industries like finance and healthcare, their role is critical to maintaining compliance and setting guidelines for responsible AI use.

Transform 106

Transform Key Performance Indicator User-Generated Communications 106

Martech

JANUARY 27, 2025

Recurring maintenance plans allow you to establish a steady income stream that stabilizes your agencys finances and supports long-term growth. Offer built-in tools to create efficient processes Top-tier managed hosts include tools like uptime monitoring, analytics dashboards, and CDN integration.

Management 115

Management SEO Finance Energy 115

Marketing Insider Group

MARCH 25, 2025

These creators focus on specific topics such as fitness, beauty, travel, or finance. Brands use analytics tools to monitor how influencer posts impact engagement and sales. Image source Niche is the New Black Mass appeal does not always lead to better results. Many businesses see higher engagement with niche influencers.

Influencer Marketing 90

Influencer Marketing Fashion Promotion Finance 90

Lynton Web

JANUARY 2, 2025

This impacts any tools using these scores, such as: List segmentation Workflow automation Reports and analytics View filters HubSpot provides detailed performance analytics for Enterprise users, allowing you to track score distribution and effectiveness over time through record history cards and comprehensive reporting tools.

Transform 98

Transform Whitepaper CRM Price 98

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. It is marketed to technology, finance, healthcare and manufacturing organization.

Analytics 109

Analytics Marketing Mix Retail Advertising 109

Avinash Kaushik

JULY 5, 2021

Right then and there, your VP of Finance steps in with a, hey, how many of these conversions that you are claiming are ones that we would not have gotten anyway? Bing gets all the credit for that conversion in your Analytics reports. AKA: Attribution! AKA Incrementality! For example, a report like this one….

Analytics 98

Analytics Non-Profit Marketing Marketers 98

Avinash Kaushik

AUGUST 9, 2021

If you want to deepen the influence of data in your organization – and your personal influence – 30% of your analytics efforts should be centered around the use of forward-looking metrics. In a delightfully wonderful development, every analytics tool worth its salt is adding Predictive Metrics to its arsenal. Simple enough.

Analytics 98

Analytics Transform Key Performance Indicator Finance 98

Customers.ai

NOVEMBER 25, 2024

Predictive Analytics: Anticipate Their Next Move Ever wish you could predict what your visitors will do next? Predictive analytics gets you pretty close. Before committing, ensure the tool integrates seamlessly with the platforms you already use, whether that’s Shopify, Klaviyo, or Google Analytics. Signal Customers.ai

eCommerce 88

eCommerce Price Customer Journey CRM 88

Backlinko

MARCH 3, 2025

Further reading: 41 Best SEO Tools (Free & Paid) Google Analytics Google Analytics 4 (GA4) shows you where your organic traffic comes from and how visitors behave on your site. Track your results in Google Search Console and Google Analytics. Use Semrush’s Backlink Analytics to monitor your competitors backlinks.

SEO 103

SEO User-Generated Analytics Finance 103

Backlinko

MARCH 25, 2025

Monetization paths: Premium courses, consulting services, display ads, SaaS affiliate programs, members-only communities Success requirements: Proven campaign experience, analytical mindset, established industry network 3. Note: Finance blogs are popular and profitable. Cybersecurity This high-profit niche commands an impressive $11.51

Real Estate 103

Real Estate Health Affiliate Marketing Non-Profit 103

CXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 88

Analytics Key Performance Indicator Non-Profit Customer Acquisition 88

Backlinko

MARCH 5, 2025

Digital marketers, SEO professionals, business strategists Market researchers, businesses, or investors analyzing industries Here are the key features included in.Trends: Traffic Analytics Traffic Analytics shows you your competitors’ traffic and where it comes from. Let’s say you run a personal finance blog.

SEO 84

SEO Finance Market Research Shoppers 84

Hubspot Marketing

JUNE 7, 2018

Whether your marketing position requires you to send invoices to clients, track website analytics, or create budget and expense reports, you’ve undoubtedly found yourself working with spreadsheets in some form. Google Sheets Templates for Finances. Google Sheet Templates for Reporting and Analytics. Website Traffic Dashboard.

CRM 145

CRM Finance Customer Acquisition PR 145

Martech

APRIL 2, 2025

Imagine your business provides services to help other companies manage their finances and payroll. Delve AI : A more sophisticated platform that uses first-party data (like Google Analytics and CRM data) and second-party data (e.g., Let’s consider a couple of examples to clarify.

CRM 69

CRM Thought Leadership Finance Shipping 69

Buffer Marketing

APRIL 8, 2025

⚡ Schedule your Facebook posts and save time with Buffer Plan, schedule, and analyze your posts to Facebook Pages and Facebook Groups with Buffer’s Facebook scheduling and analytics tools. To go deeper still, click the Go to Meta Business Suite button.

User-Generated 110

User-Generated Health Promotion Social Media Marketing 110

Jeff Bullas

JANUARY 31, 2023

AI technology is used in a variety of fields, including healthcare, finance, manufacturing, and retail. The three primary types of artificial intelligence are analytical, cognitive, and creative. Analytical AI: Analytical AI is used to make decisions based on data. So what are the primary types of AI?

Advertising 190

Advertising Advertisers Manufacturing Finance 190

Martech

SEPTEMBER 13, 2023

Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Marketing Solutions is only one part of SAS Institute’s wide analytics and data practice that serves many functions within the enterprise.

Finance 133

Finance Marketing Marketers Analytics 133

Hubspot Marketing

FEBRUARY 13, 2024

The finance industry lends itself well to AI. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started. Plus, the tools that you should trial for your finance business.

Finance 128

Finance Transform Price CRM 128

Sprout Social

DECEMBER 30, 2024

Thinkific nails this approach with their trailer for an episode of their podcast, Unique Genius, featuring finance content creator and business coach Ellie Diop. You can use Sprouts analytics tools to track performance, double down on the content driving the most impact and refine your strategy as you go. Ready to get started?

Branding 83

Branding Transform Finance User-Generated 83