Search Engine Land

AUGUST 19, 2024

From my viewpoint, deeply rooted in the analysis of creative and client performance results to drive revenue for our agency, I concede that my perspective is very analytical and data-focused, which I think is crucial in today’s video and advertising medium. Thus, analytics play a vital role in video creation, optimization, and production.

Advertising 102

Advertising Advertisers Gen Z Transform 102

Martech

JULY 15, 2021

He said it was beyond him but that the company uses predictive analytics to determine when items should go on sale. Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. But how did they know that? I asked the salesperson, “Why no sales?”

Gen Z 108

Gen Z Millennials Direct Mail Retail 108

Moz

FEBRUARY 24, 2021

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Who is Generation Z? Even more shocking than these statistics may be the fact that the oldest members of Generation Z are now well into their twenties.

Gen Z 73

Gen Z SEO Millennials Energy 73

Martech

JANUARY 17, 2025

Dig deeper: Transitioning to a headless CMS : Best of the MarTechBot Personalization Traffic from traditional search engines is declining, especially among younger generations. Gen Z increasingly turns to platforms like TikTok and Instagram for discovery, with nearly 40% bypassing search engines.

SEO 115

SEO Gen Z Customer Journey User-Generated 115

Buffer Marketing

APRIL 29, 2025

Keep an eye on your metrics Instagram analytics tools let you drill down into individual posts and step back to see how your account is performing overall. You can also bring in Buffer’s analytics tools to work alongside Instagram’s insights.

Gen Z 104

Gen Z Influencer Marketing Manufacturing User-Generated 104

Hubspot Marketing

NOVEMBER 11, 2024

Those words should exude your brand purpose — perhaps your brand is helpful, kind, friendly, witty, analytical, factual, academic, or youthful. Say you’re a copywriter for Burger King, and you’ve been asked to write two versions of an ad, one for an older audience and one for a Gen Z audience. Tone is a little more flexible.

Branding 107

Branding Gen Z User-Generated Copywriting 107

Hubspot Marketing

DECEMBER 10, 2024

Many of the startups I work with set up Google Analytics but are unaware of Google Search Console (GSC). This is where tools like Google Analytics and Google Search Console come in. In HubSpots survey of web analytics pros, 39% said trustworthiness was the most important factor in ranking highly on SERPs.

SEO 126

SEO Gen Z Finance Transform 126

SocialPilot

MAY 8, 2025

The analytical data guides you in developing targeted content, optimizing marketing approaches, and boosting engagement rates. of Gen Z prefer short videos, while Baby Boomers like elaborate posts. For example, LinkedIn is ideal for 70% of career professionals, while TikTok may attract 60% of Gen Z.

Gen Z 59

Gen Z Customer Whitepaper Analytics 59

Hootsuite

APRIL 23, 2025

While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind. The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. of LinkedIn users are Gen Z (aged 13 to 28), 27.2% are Gen X (aged 45 to 60), and 9.2%

Gen Z 72

Gen Z Millennials User-Generated Analytics 72

Search Engine Land

MAY 3, 2023

Register and attend “The Changing Face of Marketing: Connecting with Gen X, Millennials and Gen Z,” presented by Zeta Global. The post How to connect with Gen X, Millennials and Gen Z appeared first on Search Engine Land. Click here to view more Search Engine Land webinars.

Gen Z 84

Gen Z Millennials Transform Marketing Strategy 84

Buffer Marketing

JANUARY 13, 2025

With 24% of LinkedIn’s audience now comprising Gen Z , the demand for fast, engaging content is driving change. He anticipates that enhanced editing tools and expanded analytics will empower creators and brands to optimize content, leading to a surge in video-first campaigns on the platform.

Gen Z 128

Gen Z Transform User-Generated Analytics 128

Buffer Marketing

JULY 22, 2024

  For example, GenZ’s favorite social media channels include Instagram and TikTok, while millennials prefer Facebook, according to GWI. Ad analytics All social networks will give you the performance details of your social media advertising campaign. that is your ideal demographic for audience targeting in social media ads.

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Of course, thats a massive generalization. Or, use Hootsuites powerful analytics to tell you when the best times to post are based on your personalized data. This approach allows us to cater to multiple generations simultaneously.

Gen Z 94

Gen Z User-Generated Marketers Marketing 94

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Plus, Amplify analytics reports allow you to track program growth and content performance metrics—and measure its ROI along with all your other social media metrics in your Hootsuite account. Our program earns over 4.1

PR 114

PR Gen Z Thought Leadership Communications 114

Set Up

OCTOBER 1, 2024

Capturing influential conversations via social listening helps identify and understand the general sentiment as well as behavioral trends towards your Brand, which will then help inform future moves and uncover opportunities that website traffic or social media analytics may miss. Read more: It’s Giving… Marketing to Gen Z

Gen Z 59

Gen Z Energy Customer Journey Digital Marketing 59

Buffer Marketing

JANUARY 22, 2025

If it's Gen-Z fashion girlies, your connection point might be feelings of trend fatigue and desire for timeless pieces. Social media analytics: Figuring out what content works best for your audience is a crucial (and ongoing) task for creator success. ” “Who are you posting for?

Gen Z 115

Gen Z Analytics Fashion Management 115

Martech

JULY 28, 2022

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. This applies for Gen Z consumers, as well as those in the higher age brackets. This makes mobile gaming advertising 3.2

Gen Z 133

Gen Z Advertising Advertisers Millennials 133

Hootsuite

OCTOBER 18, 2024

Social media analytics tools can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media. Check out our guide to using social media analytics and the tools you need to track them. It’s time to learn.

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketers Marketing 114

illumin

APRIL 16, 2025

A huge majority of the Gen Z and millennial generations are in the digital world nowadays. By tapping into advanced data analytics and machine learning, it delivers content and messages that are truly tailored to each individual. Hyper-personalization takes things a step beyond basic segmentation.

Education 80

Education Advertising Advertisers Gen Z 80

Hubspot Marketing

DECEMBER 12, 2024

Better Analytics When you publish an article in a newspaper or hang a billboard, you cant truly know how many people took the time to read that message and take action. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content.

Tentpole 104

Tentpole Gen Z Thought Leadership User-Generated 104

Customers.ai

NOVEMBER 20, 2024

If your audience is Gen Z, you might focus on bold visuals and short-form videos on platforms like TikTok or Instagram. To crack the code on your audience, use tools like: Google Analytics: Analyze website traffic and behavior patterns. That’s where your competitive analytics analysis comes in.

PR 76

PR Gen Z User-Generated Analytics 76

Hubspot Marketing

SEPTEMBER 12, 2023

Tools with analytics capabilities like HubSpot enable you to gain valuable insights into what audiences are interacting with your brand. Social Media Search Trends to Watch Younger Generations Embrace Social Search Social media is deeply embedded in our daily lives, especially for Gen Z and Millennials.

Gen Z 142

Gen Z Product User-Generated Millennials 142

Hubspot Marketing

JANUARY 22, 2025

The American restaurant chain credits its cheeky humor on social media for helping it connect with Gen Z audiences and boosted business. It was my personal favorite even before joining the team, but whatever platform you choose should offer similar analytics.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

Gen Z 133

Gen Z Analytics Social Media Marketing Law 133

Buffer Marketing

JANUARY 9, 2025

Your Promote campaign performance analytics aren’t as in-depth as the ones in your TikTok ads manager account, though. The TikTok creative center also gives you the analytics of each ad to help you get the full picture of the TikTok ad. 56 percent of TikTok users in the U.S. The best part?

Advertising 105

Advertising Advertisers User-Generated Gen Z 105

SmartBrief - Marketing

MAY 19, 2024

Leveraging AI for predictive analysis One area in which the genuine potential of AI shines is in predictive analytics. Another use case for predictive analytics is in forecasting demand through historical data, weather forecasts, and upcoming events. However, this is where caution is warranted.

Retail 132

Retail Gen Z Customer Millennials 132

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. Gen Z is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past. Why, you ask?

Gen Z 145

Gen Z Content Marketing Marketers Marketing 145

Martech

MAY 3, 2022

For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness. Facebook has a strong appeal to millennials too , but less so to Gen Z. Analytics and reporting. billion daily active users as of December 2021.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Rock Content

JULY 16, 2024

Throughout this article, we’ll delve into the factors driving Reddit’s growing influence (especially among Gen Z), including a significant new partnership with Google, and discuss what this means for businesses, marketing professionals , and the broader landscape of digital content discovery. It makes a lot of sense, right?

Gen Z 98

Gen Z User-Generated Transform SEO 98

Martech

MARCH 30, 2023

It happens less today than in the past, thanks to the readily available data we can pull from platforms like Google Analytics. Marketing data paints a picture Most marketing efforts generate a lot of actionable data. How are they accessing information from those sites in terms of device and platform used? Where are they in the world?

Gen Z 131

Gen Z Marketers Marketing User-Generated 131

Sprout Social

SEPTEMBER 29, 2020

If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. These generations have billions of dollars of direct spending power as well as influence over household spending. And Snapchat users post over 210 million snaps on the platform every single day.

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Reels might have been flocked to by Gen Z if TikTok were banned, TikTok's partnership deal with Oracle and Walmart has ensured that this app will remain active in many countries -- at least for now.

Gen Z 145

Gen Z Entertainment Marketers Marketing 145

Hubspot Marketing

MAY 8, 2023

To overcome this challenge, marketers can use tools like Google Analytics or heat maps to gather data on customer behavior. Current-day consumers, especially Millennials and Gen Z, want to buy from companies that display values and a purpose that resonates with them.

Market Research 142

Market Research Gen Z Key Performance Indicator Millennials 142

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. What about Gen X? But that isn’t the case.

Gen Z 98

Gen Z Millennials Health User-Generated 98

Buffer Marketing

DECEMBER 4, 2024

Data and insights : A larger following provides more comprehensive analytics. From Gen Z to Baby Boomers, the platform has something for everyone. Creating generic content and hoping it sticks is like throwing spaghetti at the wall. Start by diving into your TikTok analytics. Are they millennials who love travel?

User-Generated 84

User-Generated Fashion Gen Z Analytics 84

Welcome Software

SEPTEMBER 17, 2024

These offerings strike a chord with tech-savvy millennials and Gen Z, who prioritize convenience and a tailored touch in their financial dealings. Seeing how younger generations are driving the push for personalization, it’s clear that expectations are being set high by non-banking platforms as well.

Gen Z 52

Gen Z User-Generated Law Transform 52

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. They provide a variety of services for analytics, technology, creative and media services. Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin.

Gen Z 125

Gen Z Transform Retail Entertainment 125