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What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

Better Analytics When you publish an article in a newspaper or hang a billboard, you cant truly know how many people took the time to read that message and take action. Marketers can prepare for this by experimenting and learning. All someone needs to share their input is a link and an internet connection. What can you do?

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11 Recommendations for Marketers in 2024 [New Data]

Hubspot Marketing

62% of marketers say AI and automation are important to their marketing, and they can help with most things, from running complex predictive analytics reports to personalizing marketing emails to simply streamlining basic tasks to give marketers more time for complex strategies or tactics that require the human touch.

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How to Use AI to Market Your Small Business [+ My Favorite AI Tools]

Hubspot Marketing

Beauty retailer Ulta Beauty benefited from SAS Customer Intelligence 360 , which combined all their data and sent personalized messages and recommendations to each customer. Ulta Beauty's sales went through the roof — an incredible 95% of their sales were influenced by their personalized marketing efforts. The outcome?

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Are You Really Smart About How AI Works in Marketing?

Content Marketing Institute

That’s because many marketers (and business leaders as a whole) are confused about which technologies are genuinely AI-powered and which simply rely on advanced algorithms and analytics. Many marketers are confused about which tech is genuinely AI-powered, says @Clare_mcd. Using AI for personalization. Click To Tweet.

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How Ecommerce Transformed Marketing 

Digital Marketer

The fact that the global market size of ecommerce continues to grow reflects these changes. The most significant advancement in marketing from the rise of online culture is the use of customer data. This part of digital marketing is still advancing as new technologies like data analytics drive marketing insights.

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Marketing Technology Migration – The Ultimate Guide

Use Insider

Moreover, its global footprint allows us to have a consistent experience globally. Director – Global Marketing Office at Samsung You want to increase productivity and efficiency Technology is essential for delivering outstanding customer experiences. We were impressed with Insider’s commitment to innovation.

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5 Ways Marketers can Prepare for a Cookieless Future

Spiralytics

The death of third-party cookies is especially unfortunate for marketers because it compromises your personalized marketing efforts. Fortunately, Google has pushed the phase-out to 2024, giving you more time to readjust your personalization strategies. Cookies existed years before Google’s establishment.

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