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How Driscoll’s pivoted from fresh in-store to fresh online

Martech

. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran. “We are the global market leader, we only focus on the fresh berries side — strawberries, blueberries, raspberries, blackberries.

Shoppers 119
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. HBR) 72% of marketers consider content crucial for improving client retention. MarketingEvolution) Marketers allocate 15.9% (Statista) 45.1%

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10 Pinterest statistics marketers must know in 2019

Sprout Social

Moreover, these Pinterest shoppers invest in what they’re passionate about. 27% of marketers are already using Pinterest. Data published in January last year found that 27% of global marketers are already using Pinterest for promotion. 43% plan on getting their ideal home within the next five years.

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Social Media Ecommerce: The Complete Guide to Social Shopping

Sprout Social

Almost three-quarters of shoppers rely on social media to get more information about the products they want to buy. According to global market intelligence firm Mintel : 69% of people—including 82% of millennials—check online reviews before making a purchase. Sentiment can have a lot of sway on your social media ecommerce plan.

eCommerce 110
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Huge opportunities for ecommerce brands brave enough to diversify: ShipBob’s Enda Breslin

Econsultancy

Launched in 2014, the company gives brands the analytics to track and ship stock globally. Competition is now on a global scale with millions of brands launching each year, and shopper expectations skyrocketing. I caught up with Enda to find out more about his role.

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How to Recover Ad Retargeting Audiences After iOS 17

Customers.ai

In fact, according to the Contextual Advertising – Global Market Trajectory & Analytics report, the contextual advertising market is set to reach $335.1 shoppers , broken out by demographics, buying behavior, and interests. billion by 2026, growing at a CAGR of 13.3%. Customers.ai

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Stats: How fashion ecommerce has changed since Covid-19

Econsultancy

54% of online shoppers in the UK have become more price-sensitive towards fashion purchases since the start of the pandemic. As a result, fifty-four percent of UK-based online shoppers have become more price-sensitive towards fashion purchases since the start of the pandemic, new data from antuit.ai

Fashion 52