The Marketing Operations Leader

APRIL 8, 2025

Here are the Core Components of Go-To-Market (GTM) Technology.

CRM 130

CRM Health Price Analytics 130

Marketing Insider Group

JUNE 10, 2024

Fortunately, product analytics can guide you along the path to sales mastery. Product analytics isn’t just about numbers; it’s about understanding the heartbeat of your audience and crafting experiences that resonate with them. Imagine product analytics as your business’s GPS.

Analytics 126

Analytics Product Transform Customer Journey 126

Martech

DECEMBER 26, 2024

The Department of Health and Human Services (HHS) also released updated guidelines for hospitals and health care providers aligned with Title II. AI will also drive participation and sales through gamification and predictive analytics, aiding in dynamic content creation and moderation.

Customer 118

Customer Direct Mail Transform Health 118

Martech

OCTOBER 31, 2024

Meltwater launched AI-powered features for its platform, including a platform assistant, brand analytics tabs, AI journalist search and updates to the Engage solution. Alembic launched a Brand Health Daily Sentiment Tool that provides daily brand insights, contextual insights, competitive benchmarking and proactive trend analysis.

Health 109

Health Advertising Advertisers Analytics 109

Martech

JULY 18, 2024

That’s 11% more than last year, according to Adobe Analytics, which pulled data from 1 trillion visits to U.S. Home, furniture and appliance categories saw a 76% boost in sales, Adobe Analytics found. billion in U.S. online sales this year. retail sites across 18 product categories.

eCommerce 119

eCommerce Retail Shoppers Health 119

Martech

JANUARY 17, 2025

It should automate fixing website health issues, reducing the need for ongoingtechnical SEOwork. Dig deeper: How to grow your organic reach with behavioral analytics insights Composable architecture Customer journeys are increasingly complex, requiring flexible, scalable solutions. Developer support is equally critical.

SEO 111

SEO Gen Z Customer Journey User-Generated 111

Search Engine Land

AUGUST 28, 2024

The new offerings include: Tag Diagnostics : Provides at-a-glance view of account health. Offers guidance on fixing problemsAvailable in Google Tag Manager, Google Ads, and Google Analytics. Works within Google Ads, Analytics, and Tag Manager interfaces. Alerts users to potential measurement issues.

Health 88

Health Analytics Advertising Advertisers 88

Backlinko

MARCH 25, 2025

Monetization paths: Premium courses, consulting services, display ads, SaaS affiliate programs, members-only communities Success requirements: Proven campaign experience, analytical mindset, established industry network 3. Veterinary credentials or partnerships with pet health professionals will boost your credibility and ranking potential.

Real Estate 101

Real Estate Health Affiliate Marketing Non-Profit 101

Martech

OCTOBER 6, 2023

Collaboration empowers marketing operations to support and educate data science teams to advance marketing analytics within a data-driven framework. Documentation around a lead lifecycle model and how that aligns with CRM stages for leads, accounts, and opportunities is key to analyzing funnel health and velocity. In your inbox.

Analytics 131

Analytics Transform Marketing Automation Platform Health 131

Hootsuite

JANUARY 17, 2025

These include areas like social issues, public health, and the environment. Hootsuite Analytics is a social media analytics tool that lets you easily track the performance of all your social channels in one place so you can replicate what works and get more engagement.

Promotion 97

Promotion Thought Leadership Health Non-Profit 97

Hubspot Marketing

DECEMBER 16, 2024

With AI, I was able to: Analyze email performances and open rates to see what worked with my target audience and what didn't Compile analytics to determine the health of my campaigns Quickly clean my email lists Send personalized, segmented content.

Marketing Strategy 109

Marketing Strategy Health Marketers Marketing 109

Martech

JULY 18, 2024

Nearly the same number say they’ll simulate the health impacts of lifestyle changes, while 74% expect to be able to test “their culinary prowess through digital simulations.” They use psychometric research, data insights, generative AI and omnichannel analytics to help organizations tailor their communications.

Shoppers 110

Shoppers Advertising Advertisers Health 110

Sprout Social

SEPTEMBER 26, 2024

Once you have these two numbers, here’s how to check engagement rate on Instagram: Engagement rate = (Total interactions/Total followers) x 100 Alternatively, you can automatically calculate your Instagram engagement using an Instagram analytics tool. Review your Instagram analytics to see your past months’ best-performing posts.

User-Generated 121

User-Generated Food Analytics Promotion 121

Hootsuite

JANUARY 3, 2025

Free 30-day trial February social media holidays Black History Month (US) February 2: Groundhog Day February 6: Safer Internet Day February 11: International Day of Women and Girls in Science #WomenInScience February 12: National Pizza Day #NationalPizzaDay February 13: Galentines Day February 14: Valentine’s Day February 17: #RandomActsOfKindnessDay (..)

Food 114

Food Health Law Non-Profit 114

Buffer Marketing

FEBRUARY 1, 2024

Goals and Metrics Review Analytics Review : Are you regularly reviewing your analytics to understand content performance, follower growth, and engagement trends? Security and Privacy Review Privacy Settings : Have you reviewed your privacy settings to ensure they match your current needs for public visibility and interaction?

Health 124

Health Analytics User-Generated Communications 124

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool? Another essential: enhanced link tracking.

Analytics 127

Analytics Influencer Marketing Health eCommerce 127

Litmus

OCTOBER 16, 2024

With the right email builder and email analytics tools, you can make this process even more efficient. Wisp’s email targets a specific health issue (UTIs) and speaks to different stages of the patient journey. By offering both antibiotics and natural preventatives, Wisp keeps patients engaged throughout their health journey.

Health 93

Health Customer Journey User-Generated Marketers 93

Marketing Insider Group

MARCH 18, 2025

Use audience data from Google Analytics, social media insights, or past ad campaigns. Target health-conscious professionals on Instagram. What motivates them to take action? Discounts, exclusivity, convenience? Example: Selling high-end fitness gear? Running a local law firm?

Marketing Strategy 107

Marketing Strategy User-Generated Law Health 107

Martech

NOVEMBER 1, 2024

In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Predictive analytics for opportunity identification. Here’s why it’s time to rethink your approach to growth. Automated engagement scoring.

Customer Acquisition 132

Customer Acquisition Health Traditional Marketing Management 132

Hubspot Marketing

OCTOBER 31, 2023

But at the end of the day, it doesn‘t matter how optimized my emails are if I can’t properly track my email analytics or if I'm unsure what metrics need my attention. Pro Tip: To measure the conversion rate of your emails, you'll need to integrate your email platform and web analytics. How valuable is your conversion rate?

Email Marketing 137

Email Marketing Analytics User-Generated Marketers 137

Buffer Marketing

SEPTEMBER 18, 2024

Plan, create, and schedule content to get more exposure and engagement with Buffer's TikTok scheduling and analytics tools. Explore TikTok analytics TikTok’s analytics might not be as helpful as Instagram insights when it comes to figuring out your best time to post, but it does offer some useful information to guide you. 

Analytics 114

Analytics Social Media Marketing Health Succession Planning 114

MarketingOps

FEBRUARY 12, 2025

While this article is focused on marketing operations, the same concept applies to those working in operations, data, BI, and analytics. Inaccurate Pipeline Forecasting: Without clean CRM data, forecasting revenue or pipeline health becomes guesswork, leading to strategic missteps.

CRM 147

CRM Whitepaper Health Analytics 147

Martech

SEPTEMBER 19, 2024

With the integration of advanced analytics, AI and most importantly, the importance of personalized consumer experiences, brands are increasingly leveraging these strategies at every touchpoint from initial awareness to final purchase, making retail media indispensable,” said Jeffrey Bustos, IAB’s VP, measurement addressability data, in a keynote.

Retail 112

Retail Shopper Market Shoppers Advertisers 112

Martech

APRIL 3, 2025

Marketers are caught in a trap optimizing for clicks, conversions and return on ad spend (ROAS) in the near term while undermining long-term brand health. Shrinking brand equity, diminishing returns and unsustainable growth. Heres the twist: this isnt just a media mix problem. Its a measurement problem.

Customer Acquisition 80

Customer Acquisition Transform Customer Journey Finance 80

Backlinko

AUGUST 26, 2024

This analytical approach has helped us maintain top rankings and grow organic traffic by 20.50% year over year. Like this: This tool provides an overall assessment of your site’s health. Here, you’ll see the website’s health score, Core Web Vitals overview, and issues. And quarterly check-ins.

SEO 100

SEO Price Health User-Generated 100

Hubspot Marketing

SEPTEMBER 23, 2024

When you know that part of your budget is going toward the gym, it’s easier to motivate yourself to go, which helps you meet your health goals. This is why it’s important to have an analytics dashboard where you can keep an eye on all of your metrics in one place. The same can be said about your SEO budget. Track KPIs.

SEO 129

SEO PR Thought Leadership Health 129

Martech

SEPTEMBER 23, 2024

It is capable of evaluating the health of marketing programs and adjusting spend in the moment to optimize performance with AI-generated campaign summaries, ready-to-use insights and out-of-the-box, marketing-specific Tableau analytics dashboards.

Transform 102

Transform Marketers Marketing Health 102

Martech

FEBRUARY 3, 2025

Start with quarterly assessments of tool usage, integration health and business impact. Usage analytics highlight underutilized capabilities and integration breakdowns. Integration health scores. Track adoption metrics, integration status and real costs, including maintenance and training. Core feature adoption rates.

Transform 94

Transform Finance Marketing Automation Platform Health 94

Backlinko

SEPTEMBER 6, 2024

Google Search Console Enhanced Analytics Best for quick website performance comparisons Google Search Console Enhanced Analytics supercharges your Google Search Console (GSC) experience. Google Search Console Enhanced Analytics makes it easy to compare your website’s performance across different time periods. Let’s get started!

SEO 110

SEO Price User-Generated Analytics 110

Hubspot Marketing

JANUARY 8, 2025

Data analytics and reporting: This includes evaluating post-level metrics (e.g., For example, when I moonlighted as a social media contractor for a national public health organization, our Super Bowl was Healthy Vision Month each May. reach, impressions, engagements), building reports, and optimizing content performance.

Social Media Marketing 127

Social Media Marketing CMO Finance Health 127

Backlinko

DECEMBER 5, 2024

Your technical SEO health might deteriorate over time: Technical issues like broken links , duplicate content , and security problems might creep in. For monitoring organic traffic, use Google Analytics (GA). For a detailed analysis of your sites technical health, use Semrushs Site Audit tool. Youll see all your traffic sources.

SEO 94

SEO Health User-Generated Analytics 94

Orbit Media Studios

APRIL 12, 2023

I hear these things when I talk to people about GA4, the new version of Google Analytics. Together, we’d pick a question we could answer using Universal Analytics and replicate it in GA4. Eventually, I made the switch completely and I’ve finally come to realize… GA4 is better than Universal Analytics. I can’t find my reports.”

Analytics 114

Analytics Marketers Marketing Health 114

Litmus

OCTOBER 17, 2024

Your email service provider (ESP) is a great starting point for segmentation, but to refine your strategy, consider an email marketing analytics tool like Litmus Email Analytics for advanced audience insights like email read rates , mobile vs. desktop engagement, and more.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Martech

FEBRUARY 18, 2025

What changes : AI allows GTM teams to optimize resource allocation, predict pipeline health and proactively mitigate risks. With real-time AI-powered analytics, leaders no longer rely on delayed, inaccurate reports. With AI delivering real-time, predictive insights, there is no longer an excuse for uninformed choices.

Transform 86

Transform Price PR Health 86

Backlinko

APRIL 10, 2025

Like copying numbers from Google Analytics, Search Console, and rank trackers into spreadsheets. But if you need something more tailored, you can easily build custom dashboards from scratch in three simple steps: Choose exactly which metrics to show Pull in multiple data sources ( Google Analytics , Semrush, Shopify, etc.)

SEO 72

SEO Price Key Performance Indicator Analytics 72

Lynton Web

AUGUST 3, 2024

Data-Driven Decision Making : Access comprehensive reports and analytics. Efficient Operations : Automate routine tasks and reduce manual data entry. Multi-Channel Communication : Launch SMS campaigns through HubSpot using phone numbers from ABC Fitness. Scalable Growth : Support multiple locations and growing membership bases.

CRM 98

CRM Inbound Marketing Marketing Automation Platform Health 98

Vertical Response

OCTOBER 27, 2024

Email analytics involve collecting and examining data to assess the performance of your email campaigns, including insights from google analytics. Metrics such as delivery rate and bounce rate help evaluate the overall health and quality of your email distribution list.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96