Search Engine Land

AUGUST 28, 2024

These tools is intended to help you simplify data collection and management while respecting user privacy. Google announced Tag Diagnostics and a new consent management setup, both designed to streamline first-party data collection and utilization. Works within Google Ads, Analytics, and Tag Manager interfaces.

Health 88

Health Analytics Advertisers Advertising 88

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics 65

Analytics Customer Acquisition CRM Marketers 65

Martech

NOVEMBER 1, 2024

In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Traditional account management typically focuses on reactive support and renewal management rather than proactive expansion opportunities.

Customer Acquisition 133

Customer Acquisition Health Traditional Marketing Management 133

Backlinko

MARCH 25, 2025

Monetization paths: Premium courses, consulting services, display ads, SaaS affiliate programs, members-only communities Success requirements: Proven campaign experience, analytical mindset, established industry network 3. Debt Management Talk about the sleeper hit of blog niches. Debt management has an eye-popping $15.50

Real Estate 103

Real Estate Health Affiliate Marketing Non-Profit 103

Hubspot Marketing

JANUARY 8, 2025

As a content pro (and former social media manager), Ive got you covered. Data analytics and reporting: This includes evaluating post-level metrics (e.g., Tools and software: This includes publishing, reporting, campaign management, social listening and monitoring, and other social media management tools. (If

Social Media Marketing 131

Social Media Marketing CMO Finance Health 131

Hubspot Marketing

DECEMBER 16, 2024

I once managed the newsletter for the TV station I worked for as a journalist and curated HubSpots Marketing Daily Newsletter before it was converted to a Master in Marketing. As of 2024, almost a quarter of marketers already use AI for customer segmentation. Email marketing Best for: Running a smooth, personalized email marketing campaign.

Marketing Strategy 112

Marketing Strategy Health Marketers Marketing 112

Martech

FEBRUARY 18, 2025

What changes : AI allows GTM teams to optimize resource allocation, predict pipeline health and proactively mitigate risks. With real-time AI-powered analytics, leaders no longer rely on delayed, inaccurate reports. With AI delivering real-time, predictive insights, there is no longer an excuse for uninformed choices.

Transform 99

Transform Price PR Health 99

Hootsuite

JANUARY 3, 2025

You can now change viewing and notification settings in the left-hand side panel.

Food 114

Food Health Law Non-Profit 114

Buffer Marketing

SEPTEMBER 18, 2024

Plan, create, and schedule content to get more exposure and engagement with Buffer's TikTok scheduling and analytics tools. Explore TikTok analytics TikTok’s analytics might not be as helpful as Instagram insights when it comes to figuring out your best time to post, but it does offer some useful information to guide you. 

Analytics 114

Analytics Social Media Marketing Health Succession Planning 114

Marketing Insider Group

MARCH 18, 2025

Use audience data from Google Analytics, social media insights, or past ad campaigns. Target health-conscious professionals on Instagram. If you’re unsure where to begin in your marketing process, Marketing Insider Group offers specialized services to create content, manage campaigns, and engage with your audience.

Marketing Strategy 107

Marketing Strategy User-Generated Law Health 107

Litmus

OCTOBER 16, 2024

Lifecycle marketing vs. customer lifecycle marketing Lifecycle marketing focuses on product management from development to obsolescence, while customer lifecycle marketing nurtures relationships from first hello to loyal advocate. With the right email builder and email analytics tools, you can make this process even more efficient.

Health 93

Health Customer Journey User-Generated Marketers 93

Sprout Social

APRIL 15, 2024

While we hope any crisis management plan will remain in storage and never used—preparation is key. This comprehensive guide to crisis management will provide you with actionable tips on how to build a strategy to respond to any crisis efficiently and keep customers informed. Table of contents What is crisis management?

Management 123

Management Communications Health PR 123

Martech

OCTOBER 6, 2023

These platform experts manage systems, data integration and campaign tracking. Collaboration empowers marketing operations to support and educate data science teams to advance marketing analytics within a data-driven framework. The post 3 ways MOps can bridge the gap in marketing analytics appeared first on MarTech.

Analytics 132

Analytics Transform Marketing Automation Platform Health 132

Hootsuite

JANUARY 17, 2025

These include areas like social issues, public health, and the environment. Hootsuite Analytics is a social media analytics tool that lets you easily track the performance of all your social channels in one place so you can replicate what works and get more engagement. Learn how Amplify can help grow your organization today.

Promotion 97

Promotion Thought Leadership Health Non-Profit 97

MarketingOps

FEBRUARY 12, 2025

While this article is focused on marketing operations, the same concept applies to those working in operations, data, BI, and analytics. Inaccurate Pipeline Forecasting: Without clean CRM data, forecasting revenue or pipeline health becomes guesswork, leading to strategic missteps.

CRM 147

CRM Whitepaper Health Analytics 147

Sprout Social

SEPTEMBER 26, 2024

Once you have these two numbers, here’s how to check engagement rate on Instagram: Engagement rate = (Total interactions/Total followers) x 100 Alternatively, you can automatically calculate your Instagram engagement using an Instagram analytics tool. Review your Instagram analytics to see your past months’ best-performing posts.

User-Generated 119

User-Generated Food Analytics Promotion 119

Sprout Social

APRIL 29, 2024

Reputation management services help businesses handle and avoid these situations, minimizing professional damage and guiding them through the storm. In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market.

Management 125

Management Branding PR Food 125

Lynton Web

AUGUST 3, 2024

Let's explore this offering from the Lynton team and dive into the world of integrated fitness management and marketing automation. It streamlines operations from billing and member management to prospect tracking and event scheduling. Data-Driven Decision Making : Access comprehensive reports and analytics.

CRM 98

CRM Inbound Marketing Marketing Automation Platform Health 98

Hootsuite

JULY 20, 2023

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation.

Analytics 97

Analytics Health Key Performance Indicator Education 97

Backlinko

DECEMBER 5, 2024

Your technical SEO health might deteriorate over time: Technical issues like broken links , duplicate content , and security problems might creep in. For monitoring organic traffic, use Google Analytics (GA). For a detailed analysis of your sites technical health, use Semrushs Site Audit tool. Youll see all your traffic sources.

SEO 95

SEO Health User-Generated Analytics 95

Backlinko

JULY 10, 2024

For example, the wellness site Health has multiple pages for the keyword “protein powder.” For example, let’s consider a project management SaaS company with multiple pages for the keyword “task management.” For example, Nuclino has several pages for the keyword “project management software.”

SEO 107

SEO Real Estate Health Management 107

Hootsuite

APRIL 18, 2022

You’ll benefit from setting up Facebook Commerce Manager. Even if you just want to advertise on these Meta-owned platforms, there are major advantages to a Commerce Manager account. What is Facebook Commerce Manager? Manage inventory. Who is eligible for Facebook Commerce Manager? Step 1: Create your first catalog.

Management 129

Management Shipping Health eCommerce 129

Buffer Marketing

FEBRUARY 1, 2024

Password Update : When did you last update your passwords, and are you using a secure method to manage them? Goals and Metrics Review Analytics Review : Are you regularly reviewing your analytics to understand content performance, follower growth, and engagement trends?

Health 124

Health Analytics User-Generated Communications 124

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool? Another essential: enhanced link tracking.

Analytics 125

Analytics Influencer Marketing Health eCommerce 125

Vertical Response

OCTOBER 27, 2024

Choosing the right email marketing software and adhering to legal compliance are critical for successful email newsletter management and maintaining a positive brand reputation. Email analytics involve collecting and examining data to assess the performance of your email campaigns, including insights from google analytics.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? What does a community manager do?

Management 115

Management Health Communications Social Media Marketing 115

Martech

SEPTEMBER 23, 2024

Salesforce says Einstein Marketing Intelligence (EMI) gives marketers one place to manage and optimize cross-channel campaign performance with ready-to-use marketing insights and automated data harmonization, enrichment and visualization.

Transform 103

Transform Marketers Marketing Health 103

Sprout Social

JANUARY 21, 2025

Analytics tools like Sprout Socials Cross-Network Profile Performance Report will show you a comparative graph to easily identify which of your social profiles is receiving the most growth and engagement. Brands that want to build a community on their social media should implement social media community management.

Social Media Marketing 124

Social Media Marketing User-Generated Fashion Promotion 124

Buffer Marketing

FEBRUARY 6, 2025

It has additional commercial features like the TikTok business center , advanced analytics, etc. Go to “Manage Account” and switch to a TikTok business account 4. Your TikTok analytics can offer a lot of insight into when your content gets the most engagement. Tap Profile icon at the bottom of your TikTok app 2.

SEO 110

SEO Real Estate User-Generated Promotion 110

Hootsuite

JUNE 30, 2021

Not actually around the clock, we value our employees’ mental health , but they have been working very hard and are pretty pumped to share the results with you.). Integrated paid and organic: We continue to work towards creating a seamless experience for managing paid campaigns and organic content together in Hootsuite.

Analytics 125

Analytics Customer User-Generated Health 125

Martech

FEBRUARY 10, 2025

Integration with search engine tools : Connect your site with Google Analytics and Search Console to track performance and gain insight into what needs fixing. Managed WordPress hosting providers like Kinsta offer additional layers of security by performing regular plugin scans, flagging vulnerabilities, and making plugin updates easier.

SEO 76

SEO Health User-Generated Analytics 76

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? What is complaint management? They can also severely impact your reputation.

Management 134

Management Branding Energy User-Generated 134

Backlinko

JULY 19, 2024

Reporting and analytics: Generate reports and visualize your ranking data through charts and graphs. At the top of the report, you’ll see your overall “Cannibalization Health” score. For example, you can combine Google Analytics data with Search Console or Ranking data. Keeping your workflows manageable.

SEO 108

SEO Price Analytics Key Performance Indicator 108

Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. Hootsuite’s research shows employee advocacy on social networks is directly related to higher brand health metrics, including positive sentiment, value, and share of voice — especially among mature organizations. Employee advocacy can also aid in PR crises and issues management.

PR 111

PR Gen Z Thought Leadership Communications 111

Hootsuite

NOVEMBER 28, 2022

That’s why customer experience management is a quick way to win people’s hearts. In this article, we’ll walk through what you need to know about customer experience management and how it can improve your business, including the top customer experience tools and tactics you can try yourself. Well, not really.

Management 141

Management Customer CRM Customer Journey 141

Sprout Social

JUNE 15, 2023

By choosing the right social media management tools for nonprofits, you can proactively engage donors, volunteers and staff members, while saving your team valuable time and resources. But not all social media management platforms are created equal. Trying to understand and reach new generations of donors and volunteers.

Management 131

Management Transform Analytics Health 131

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

Analytics 98

Analytics Branding Health Key Performance Indicator 98