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7 SEO Tools Every Search Marketer Needs In Their Arsenal

Jeff Bullas

Google Analytics 6. It’s hard to know where to start with keyword research, and SEMrush is an excellent compass.” – Jonas Sickler, SEO Manager at Terakeet You can sign up for SEMrush here. Google Analytics Unless you’ve been living under a rock, you already know what Google Analytics is and what it does.

SEO 360
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3 ways MOps can bridge the gap in marketing analytics

Martech

These platform experts manage systems, data integration and campaign tracking. Collaboration empowers marketing operations to support and educate data science teams to advance marketing analytics within a data-driven framework. The post 3 ways MOps can bridge the gap in marketing analytics appeared first on MarTech.

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8 top influencer analytics tools to boost your campaign ROI in 2024

Sprout Social

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool? Another essential: enhanced link tracking.

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The 2024 Social Media Health and Optimization Checklist

Buffer Marketing

Password Update : When did you last update your passwords, and are you using a secure method to manage them? Goals and Metrics Review Analytics Review : Are you regularly reviewing your analytics to understand content performance, follower growth, and engagement trends?

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3 reports in GA4 that use analytics to eliminate customer friction

Martech

Feel like your marketing team is drowning in analytics reports? One use case for web analytics data is reducing customer friction points. If you’re on a free platform like Google Analytics 4 (GA4), youll hit platform limitations if you try to track too much. Youre not alone. So what should marketers track?

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The complete crisis management guide for marketing leaders

Sprout Social

While we hope any crisis management plan will remain in storage and never used—preparation is key. This comprehensive guide to crisis management will provide you with actionable tips on how to build a strategy to respond to any crisis efficiently and keep customers informed. Table of contents What is crisis management?

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Everything you need to know about online reputation management

Sprout Social

A strong reputation management strategy can attract new customers and deepen existing relationships. Use this article to learn how to establish a comprehensive online reputation management strategy. What is online reputation management? Why does online reputation management matter?