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7 Top Google Analytics Alternatives (Free and Paid)

Backlinko

Let’s face it: When it comes to analytics tools, we want it all. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. Consider these factors when evaluating Google Analytics 4 alternatives.

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Customer experience tools and strategies: 2025 Predictions

Martech

The Department of Health and Human Services (HHS) also released updated guidelines for hospitals and health care providers aligned with Title II. AI will also drive participation and sales through gamification and predictive analytics, aiding in dynamic content creation and moderation.

Customer 125
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New Google tools to boost first-party data strategies

Search Engine Land

Despite Google deciding to roll back on its plans to remove third-party cookies , with privacy regulations still in place, first-party data has become crucial. The new offerings include: Tag Diagnostics : Provides at-a-glance view of account health. Works within Google Ads, Analytics, and Tag Manager interfaces. Why we care.

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Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

At IAB’s Connected Commerce Summit: Retail Reimagined in New York this week, brands, retailers and tech partners met to discuss the evolution of RMNs, an evolution that is clearly taking place. With a report earlier this year , IAB placed further emphasis on the opportunity for RMNs to drive sales in-store.

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B2B Marketing Analytics That Every Team Needs to Track — My Take as a Marketer

Hubspot Marketing

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

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The 14 best HubSpot updates from March 2025

Martech

Status: Public Beta Applicable HubSpot Hubs: Sales Hub, Service Hub Applicable HubSpot Tiers: Professional, Enterprise Easily identify and engage target accounts Whats new: HubSpot has revamped the Target Accounts home, giving sales and marketing teams a central place to find, research and engage high-value accounts more efficiently.

Health 103
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3 ways MOps can bridge the gap in marketing analytics

Martech

Collaboration empowers marketing operations to support and educate data science teams to advance marketing analytics within a data-driven framework. For many marketing automation platforms, system default glossaries can be an easy starting place. MOps documentation may also have many of these terms outlined. In your inbox.

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