Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. This translates into streamlined operations and improved productivity. Let’s dive into some of them in detail.

Marketing Strategy 122

Marketing Strategy Manufacturing PR Marketing 122

Search Engine Land

NOVEMBER 27, 2023

Technical SEO vs. on-page SEO vs. off-page SEO In a nutshell: Technical SEO is a process designed to maintain your website’s technical health. Off-page SEO involves activities, such as link building and digital PR , that aim to boost the external authority signals pointing to your website. Familiarity with structured data.

SEO 102

SEO PR Health User-Generated 102

Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. Hootsuite’s research shows employee advocacy on social networks is directly related to higher brand health metrics, including positive sentiment, value, and share of voice — especially among mature organizations. Employee advocacy can also aid in PR crises and issues management.

Gen Z 99

Gen Z PR Thought Leadership Communications 99

Orbit Media Studios

MAY 24, 2023

ChatGPT’s output: Name: Taylor Rodriguez Background: Taylor Rodriguez is a compassionate and dedicated Marketing Director of a non-profit organization, Midwest Health Initiative, which holds a mission to enhance access to healthcare resources in under-served communities.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Marketing Insider Group

SEPTEMBER 13, 2021

Site health and the issues impacting it (e.g., Content marketing can complement traditional marketing like trade shows, PR, and product launches. The most crucial content analytics include: Traffic to website. SEO position rankings, visibility, and site health. SEO best practices for all your website content (e.g.,

Marketing Strategy 145

Marketing Strategy Content Marketing Thought Leadership Marketing 145

Sprout Social

AUGUST 9, 2023

As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. Building an effective executive communications strategy is a solid step toward boosting brand awareness and PR efforts. But if you aren’t factoring in meaningful social media data, you will miss crucial insights.

PR 83

PR Health Analytics Price 83

Neil Patel

NOVEMBER 4, 2020

Page Analytics by Google. Then page analytics is a great tool to delve into how your customers are interacting with your website. The tool also shows your usual Google Analytics metrics like Pageviews, Unique Pageviews, Average time on page, and Bounce Rate (you need to login to your analytics account before accessing information).

SEO 145

SEO User-Generated PR Analytics 145

Sprout Social

FEBRUARY 10, 2022

If you’re worried about your current brand health, social listening tools can clue you in via mention monitoring and sentiment analysis. Rebrands are the bread and butter of PR pros. And as noted earlier, you can assess the performance of your rebrand via analytics. Dealing with a significant crisis or public backlash.

PR 132

PR Communications Copywriting Branding 132

Litmus

DECEMBER 18, 2023

The overall health of the business The second most frequently used determining factor of email budget is the business’s overall health, with a little more than a third of the votes. Showcase your wins and publicize them internally,” says Bradford Johnson, Senior Director, Strategic and Analytic Services at Oracle.

Email Marketing 114

Email Marketing Transform Health Marketing 114

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

As a result, B2B marketers are intimately familiar with broad-reaching marketing tactics like online and offline advertising, PR, SEO/SEM, event marketing, social marketing, content marketing, mobile marketing and more, all designed to cast a very wide net and feed a sales team with a high volume of inbound leads.

Thought Leadership 134

Thought Leadership Inbound Marketing Marketing Marketers 134

Buffer Marketing

OCTOBER 31, 2024

Buffer’s analytics tools will help you figure out the best content types, post times, and frequency, that work for you. If you're a creator, you can partner with a brand on a giveaway or offer up items you've tested or received in PR. ⚡ Ready to remove the guesswork?

Transform 106

Transform PR Product User-Generated 106

Sprout Social

MAY 11, 2023

Monitor message activity and frequency to stay ahead of a crisis Your social inboxes are like a vital sign that measures your brand health. It could indicate a PR disaster is on the horizon or has already arrived. For the most part, an average volume of messages means things are business as usual.

Branding 137

Branding Transform Thought Leadership Advertising 137

Hubspot Marketing

JANUARY 7, 2024

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. They can help with public speaking, creative problem-solving, logistics, sales, and analytics. Do you like the creative side of marketing, or do you like working with numbers and analytics?

Copywriting 118

Copywriting CMO PR Social Media Marketing 118

Sprout Social

NOVEMBER 14, 2022

Sprout’s Listening tool enables our social team to keep a constant pulse on our brand health and sentiment. How much social volume do our PR efforts and thought leadership content generate? A single negative customer experience can turn into a full-blown crisis if not addressed appropriately. Optimize your content strategy.

Marketing Strategy 120

Marketing Strategy Thought Leadership Transform PR 120

Search Engine Land

MAY 22, 2023

Their reportage is done through a series of Zoom meetings, Google spreadsheets, analytics reports and presentations. Fields: SaaS/Software, finance/fintech, ecommerce, health and wellness and many more. BlueTree BlueTree specializes in digital PR for SaaS and technology companies. Fields: SaaS and technology companies.

Real Estate 81

Real Estate Finance Price PR 81

Search Engine Land

AUGUST 29, 2023

Also, cross-collaborate on SEO to inform content and PR, and encourage external partnerships to link for greater brand authority. Utilize your marketing channels, like email, PR and paid media to support your content strategy. These are like indicators of your website’s health. Get executive backing to make this happen.

SEO 118

SEO PR User-Generated Management 118

Hootsuite

NOVEMBER 25, 2019

Whether it’s a competitor’s latest product offering or an impending PR disaster, think of social media as an early warning system. A consolidated social media strategy also helps improve your company’s analytics and data. Try using social media for financial services industry research. At the same time, it reduces costs.

Finance 145

Finance Food PR Management 145

Exposure Ninja

JULY 21, 2022

Assess Your Website’s Current Health and Performance. Assess Your Website’s Current Health and Performance. Later in this guide, we discuss how to fix certain website health issues and improve your technical SEO performance, but before you can take those steps, you need to understand your website’s current status.

Health 98

Health SEO Advertisers Advertising 98

Exposure Ninja

MAY 26, 2023

Your money or your life refers to website content related to finances or health. Digital PR Before we get into that, it’s important to note that there are things you can do outside of search to increase awareness of your brand — the main being digital PR. What is Your Money or Your Life (YMYL)?

PR 98

PR User-Generated Marketing Marketers 98

Content Marketing Institute

AUGUST 28, 2018

In particular, corporate blogs that are nothing more than a self-promotional PR channel seem to be all too common. Corporate blogs that are nothing more than self-promotional PR are all too common, says @allisonwert. Nicole Martin , vice president, strategy and analytics, Pace . CMWorld Click To Tweet.

Content Marketing 111

Content Marketing Thought Leadership Marketing Marketers 111

Search Engine Land

MAY 21, 2024

This is both good (job stability) and bad (mental health). Getting into the top few positions on Google for a particular keyword can be parlayed into related content, different types of content (series, podcasts, webinars), targeted digital PR outreach and even a Reddit AMA for your CEO. You did it. You never win SEO.

SEO 65

SEO PR Health User-Generated 65

Adobe Experience Cloud Blog

JANUARY 18, 2017

Creating effective backlinks now requires engaging content, influencer marketing , and at least little bit of PR savvy. The possibility of seeing results earlier depends on the health of your site. They’ll also need access to your Google Analytics.

SEO 123

SEO Thought Leadership User-Generated PR 123

Content Marketing Institute

APRIL 10, 2018

Linda Pophal, consultant, Strategic Communications LLC, says: In teaching an undergraduate PR course, I asked the students to develop a campaign to attract more minority students to the communication and journalism department. I then went into our Google Analytics account to prove what assumptions were accurate and which were not.

Millennials 111

Millennials Inbound Marketing PR Entertainment 111

Neil Patel

JANUARY 15, 2021

” Step #4: Review the Health Check and Errors. There are several ways to find out: Use social media platforms like Quora See your most popular pages in Google Analytics See what posts get the most shares Listen to visitor comments on your blog posts. How to Use Google Analytics to Find Out What Readers Want.

SEO 145

SEO User-Generated Health Analytics 145

Hootsuite

SEPTEMBER 6, 2023

Your response should include a post-mortem, too—note how you will read the analytics after your ad campaign is done, and what you can learn from that information. Questions about reporting and analytics Sometimes, it is all about the numbers. What can we learn from our competitors’ social media? Ooh, sneaky.

Management 116

Management Social Media Marketing Communications Analytics 116

Sprout Social

SEPTEMBER 24, 2024

For example, a fitness app targeting niche health enthusiasts might partner with micro-influencers to create authentic reviews and tutorial videos, while a national shoe retailer could use macro-influencers for campaigns targeting broader fashion fans. Mega and macro-influencers offer wide exposure but may lack niche credibility.

Influencer Marketing 83

Influencer Marketing Marketing Strategy Marketing Marketers 83

Content Marketing Institute

JULY 24, 2018

Courtney Cox Wakefield , manager, digital marketing, Children’s Health. 50,000: Give my communications agency some runway to experiment with new PR, marketing, and content programs. 100,000: Hire a data geek, someone who lives and breathes analytics and data visualization to join our team. courtewakefield Click To Tweet.

Whitepaper 108

Whitepaper Content Marketing Direct Mail User-Generated 108

Search Engine Land

FEBRUARY 17, 2023

Also, looking at my analytics it feels like my new subscribers are coming, and are consuming shorts. Through YouTube analytics , you can see where users subscribed to your channel. For content such as this, YouTube elevates the channels from public health experts.

User-Generated 87

User-Generated Fashion Marketers Marketing 87

Hootsuite

JULY 17, 2023

Look for a social media tool that helps you track and manage your content’s performance and better understand the results with in-depth analytics. NetBase NetBase Quid is a social media analytics platform that provides consumer and market intelligence to help you stay on top of consumer sentiment and better manage brand health and crises.

Price 75

Price Social Media Marketing eCommerce CRM 75

Exposure Ninja

JULY 6, 2023

There’s no point in sharing mental health content on social media if you don’t care for employee health or sharing recycling tips if nothing is happening in the office to reduce waste. Simply Business promotes mental health support for small business owners on social media.

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Exposure Ninja

MAY 3, 2024

This includes email and connecting with journalists on X (formerly known as Twitter), Qwoted or PR Newswire. Examples of PR distribution sites include PR Newswire and Prowly. In Google Analytics, you can see the top referral sources and conversion rates for each source.

PR 52

PR SEO User-Generated Digital Marketing 52

Moz

DECEMBER 21, 2020

0% of the grocery store brands in my study have switched to contactless-only fulfillment , but this methodology may become essential in overcoming the public health emergency. 2) Whatever software you use to digitize your grocery inventory, it should be strong on POS integration, inventory management, and analytics.

SEO 81

SEO Food Non-Profit Price 81

Exposure Ninja

AUGUST 26, 2022

Instead, it rebranded and split into a number of verticals of different subject-specific brands , including: verywellhealth.com ( physical health ). verywellmind.com ( mental health ). The wording suggests that the new sitewide classification will take time to shake off, much like with bad company PR. thebalance.com ( finance ).

Copywriting 115

Copywriting SEO Education User-Generated 115

Set Up

MARCH 29, 2022

Eventually, I joined a PR agency. Develop acumen in data and analytics analysis and insights creation. Take care of yourself and your mental health. I loved the freedom to be creative and put my writing skills to use. I quickly discovered that I was far more passionate about these pieces of my job than the legal side of things.

Law 52

Law Thought Leadership Marketing Marketers 52

Duct Tape Marketing

APRIL 30, 2019

All the important SEO tools that you need for paid traffic, social media, PR, and of course SEO. If you only need three plans, don’t offer people seven plans, because that may kick them into sort of an analytical mode where they end up making no decision at all. And it varies, but there’s ways of dealing with that too.

Neuromarketing 60

Neuromarketing Food Millennials SEO 60

Hubspot Marketing

JULY 27, 2018

PR and Prose , Amsterdam. And let me be the first to say that those are super important, especially for folks with families and chronic health issues. Organizations like Freelancers’ Union also organize health insurance resources to make any research and decisions less intimidating. Managing Freelance Jobs and Clients.

Copywriting 144

Copywriting Price Non-Profit Management 144

Hootsuite

FEBRUARY 24, 2021

Skill expectations are high, ranging from copywriting to videography and mastery of various analytics and creative platforms. This is a mental health reminder for Marketing Twitter. From the Hootsuite Social Media Dictionary: “A vanity metric is an analytics item that can be measured but is not a signifier of real return on investment.

Health 144

Health Social Media Marketing Marketing Marketers 144