Backlinko

SEPTEMBER 6, 2024

Or how to improve a client’s global website traffic with hreflangs that help search engines serve the correct language to users. Google Search Console Enhanced Analytics Best for quick website performance comparisons Google Search Console Enhanced Analytics supercharges your Google Search Console (GSC) experience.

SEO 111

SEO Price User-Generated Analytics 111

Backlinko

MARCH 25, 2025

Monetization Potential (35% of Total Score) We evaluated earning potential by combining: Search volume relative to top niches (40% weight) Average cost-per-click rates (40% weight) User intent (20% weight)with commercial intent receiving higher scores Higher scores (more filled circles) indicate stronger monetization opportunities.

Real Estate 103

Real Estate Health Affiliate Marketing Non-Profit 103

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics 65

Analytics Customer Acquisition CRM Marketers 65

Hootsuite

JANUARY 17, 2025

These include areas like social issues, public health, and the environment. You need an audience of politically active, informed social media users. Hootsuite Analytics collects your stats from Facebook, Instagram, Twitter, LinkedIn, and TikTok. Even more important for social media advocacy, 21% of all U.S.

Promotion 97

Promotion Thought Leadership Health Non-Profit 97

Hootsuite

JANUARY 3, 2025

Way back in 2011, a Twitter user offensively asked why Rihannas hair looked so nappy, in the music video for her song Man Down. In response, the music and business mogul clapped back: Cuz Im black b h!!!! Seven years later, Fenty Beauty launched a liquid eyeliner with the iconic name: Cuz Im black.

Food 114

Food Health Law Non-Profit 114

Backlinko

AUGUST 26, 2024

This analytical approach has helped us maintain top rankings and grow organic traffic by 20.50% year over year. The tool will analyze your site and generate a series of reports. Like this: This tool provides an overall assessment of your site’s health. Optionally, schedule your report to be generated daily, weekly, or monthly.

SEO 102

SEO Price Health User-Generated 102

Buffer Marketing

FEBRUARY 6, 2025

TikTok has a massive user base of over 1.69 monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. The social media site isn’t limited to younger users anymore. TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. billion (!!)

SEO 110

SEO Real Estate User-Generated Promotion 110

Vertical Response

AUGUST 5, 2024

Key Takeaways Content monetization is essential for creators to generate income and sustain high-quality production, leveraging methods like ads, subscriptions, and affiliate marketing. Understanding Content Monetization In the digital age, content monetization has become a cornerstone for creators aiming to generate income from their work.

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

Hubspot Marketing

OCTOBER 14, 2024

Whether it’s through one-time purchases, subscriptions, or upsells, tracking revenue helps you understand the financial health of your customer base. For “Retention,” I’d engage users with regular tips or updates to keep them coming back. To drive “Revenue,” I’d optimize upsell offers at key points in the user journey.

Price 117

Price Marketers Marketing User-Generated 117

Backlinko

DECEMBER 5, 2024

Your technical SEO health might deteriorate over time: Technical issues like broken links , duplicate content , and security problems might creep in. For monitoring organic traffic, use Google Analytics (GA). Adjust the content as necessary to better meet users’ needs. Youll see all your traffic sources.

SEO 95

SEO Health User-Generated Analytics 95

Martech

FEBRUARY 10, 2025

Site structure improvements : Automatically generate XML sitemaps, add breadcrumbs, and optimize navigation. Integration with search engine tools : Connect your site with Google Analytics and Search Console to track performance and gain insight into what needs fixing. Look for plugins with consistent updates and strong user reviews.

SEO 75

SEO Health User-Generated Analytics 75

Backlinko

DECEMBER 19, 2024

And how much traffic they could be generating through those keywords. Heres how to get started with it: Enter a competitors domain in the search box, and the tool will generate a detailed report on your competitors website. The tool will generate a report comparing all the keywords the entered domains rank for.

Price 101

Price Non-Profit Advertising Advertisers 101

Hubspot Marketing

OCTOBER 31, 2023

But at the end of the day, it doesn‘t matter how optimized my emails are if I can’t properly track my email analytics or if I'm unsure what metrics need my attention. And many of your email users likely have image-blocking enabled on their email clients. Because this is how you generate new contacts.

Email Marketing 137

Email Marketing Analytics User-Generated Marketers 137

Buffer Marketing

FEBRUARY 1, 2024

Are you acknowledging and engaging with user-generated content that mentions your brand? Goals and Metrics Review Analytics Review : Are you regularly reviewing your analytics to understand content performance, follower growth, and engagement trends? Are you leveraging scheduling tools to maintain consistency?

Health 124

Health Analytics User-Generated Communications 124

Backlinko

MARCH 3, 2025

Further reading: How to Create an Effective SEO Strategy Generates Long-Term Leads While paid campaigns stop delivering the moment you pause them, organic traffic compounds over time. For a complete technical health checkup, use Semrush’s Site Audit to scan your entire site.

SEO 104

SEO User-Generated Analytics Finance 104

Hootsuite

JUNE 30, 2021

Not actually around the clock, we value our employees’ mental health , but they have been working very hard and are pretty pumped to share the results with you.). We want to enable you to deliver the best experience to your customers and assist you in generating and nurturing leads. This will be available within Analytics.

Analytics 125

Analytics Customer User-Generated Health 125

Sprout Social

JANUARY 21, 2025

Users engage with each network differently in terms of content consumption or sharing. Analytics tools like Sprout Socials Cross-Network Profile Performance Report will show you a comparative graph to easily identify which of your social profiles is receiving the most growth and engagement.

Social Media Marketing 124

Social Media Marketing User-Generated Fashion Promotion 124

Sprout Social

NOVEMBER 25, 2024

The definition of what is authentic in marketing is a moving target, as it varies across generations and demographics. Authenticity in social media is something users want more of—whether it’s from influencers or others. Authenticity in social media is something users want more of—whether it’s from influencers or others.

Influencer Marketing 99

Influencer Marketing Marketers Marketing User-Generated 99

Hootsuite

JULY 20, 2023

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation.

Analytics 97

Analytics Health Key Performance Indicator Education 97

Vertical Response

OCTOBER 27, 2024

Incorporating user-generated content in your newsletters enhances authenticity and enriches the reader’s experience. Email analytics involve collecting and examining data to assess the performance of your email campaigns, including insights from google analytics.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

SocialPilot

DECEMBER 10, 2024

Whether you’re searching for a new review management platform or you’re an existing BrightLocal user considering an upgrade, this blog is here to assist you. Some users find it expensive, especially if their primary aim is review management. User Experience BrightLocal may seem like a complex tool. Poor support.

Management 75

Management Non-Profit User-Generated Price 75

Hootsuite

OCTOBER 18, 2024

For other organizations who are a bit more le sérieux —central banks, the World Health Organization, etc—Reddit marketing is probably not your thing. Reddit has a user base of just over 500 million and is expected to keep increasing at its usual ~10% annual growth rate. For many brands, the answer is a resounding, “Yes!”

Marketers 96

Marketers Marketing Promotion User-Generated 96

Hootsuite

OCTOBER 22, 2024

Hootsuite’s research shows employee advocacy on social networks is directly related to higher brand health metrics, including positive sentiment, value, and share of voice — especially among mature organizations. Which advocates are generating the most engagement? Not too shabby! Some key KPIs to track are: Top contributors.

Gen Z 111

Gen Z PR Thought Leadership Communications 111

Backlinko

JULY 19, 2024

Reporting and analytics: Generate reports and visualize your ranking data through charts and graphs. At the top of the report, you’ll see your overall “Cannibalization Health” score. For example, you can combine Google Analytics data with Search Console or Ranking data. Drill down to the exact data you need.

SEO 108

SEO Price Analytics Key Performance Indicator 108

Litmus

OCTOBER 17, 2024

Your email service provider (ESP) is a great starting point for segmentation, but to refine your strategy, consider an email marketing analytics tool like Litmus Email Analytics for advanced audience insights like email read rates , mobile vs. desktop engagement, and more.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Backlinko

MARCH 13, 2025

What are users actually doing on each page (scrolling, clicking)? Google Analytics (GA4) Google Analytics provides helpful insights into user behavior and website performance. Hotjar Hotjar, a heatmap and behavior analytics tool, is incredibly powerful for qualitative research (more on that soon).

eCommerce 78

eCommerce Shoppers Shipping User-Generated 78

Backlinko

DECEMBER 5, 2024

Encourage customers to share their experiences: You can then feature this user-generated content on your local pages. But you set them to trigger only when users within specific locations search for your target keyword. Include photos of the local area, landmarks, or community events: This adds to the local feel of your content.

Search Marketers 98

Search Marketers Marketers Marketing SEO 98

Backlinko

DECEMBER 29, 2024

Search intent is the reason behind a users searchit tells you why they searched and what they were hoping to find. This means the users goal for this search is to research plumbing company options, read reviews, and view services, making it a good term to target on a service page. Use Googles free Schema markup generator tool.

SEO 99

SEO Customer Real Estate User-Generated 99

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. When faced with the worst public health crisis in more than a century, U.S.

Analytics 110

Analytics CRM Affiliate Marketing Law 110

Sachs Marketing Group

JANUARY 16, 2025

In todays highly competitive healthcare industry, generating a steady stream of new patients is critical for growing your practice. Whether you run a small private clinic or a large medical office, effective lead-generation strategies can help you generate leads, reach more potential patients, and ensure your practice thrives.

Health 52

Health User-Generated Education Digital Marketing 52

Buffer Marketing

OCTOBER 31, 2024

When it comes to hashtags, the social media platform recommends no more than five, but the research from HubSpot found that posts that used over 11 hashtags seem to resonate the most with Instagram users. Buffer’s analytics tools will help you figure out the best content types, post times, and frequency, that work for you.

Transform 116

Transform PR Product User-Generated 116

Marketing Insider Group

SEPTEMBER 14, 2021

Social Media Research Foundation – Focused on research related to contemporary “network society,” the Social Media Research Foundation uses the NodeXL tool to publish deep analytic research on social media and online networks. Facebook for Developers. LinkedIn Developer Solutions. Big Data Resources.

Health 145

Health Entertainment Finance User-Generated 145

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

Analytics 98

Analytics Real Estate CRM Communications 98

Neil Patel

AUGUST 5, 2021

The health and fitness industry is worth over $96 billion dollars. Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. The health and fitness industry is hugely saturated.

Advertising 141

Advertising Advertisers Health User-Generated 141

Customers.ai

NOVEMBER 21, 2024

Tactic 1: Use User-Generated Content (UGC) to Build Trust How UGC Boosts Meta Ad Engagement People trust other people more than they trust brands. User-generated content adds a layer of authenticity to your Meta ads, making them feel less like marketing and more like a recommendation from a friend. Let’s take a look.

Transform 83

Transform User-Generated Outbound Marketing Product 83

Litmus

SEPTEMBER 25, 2024

Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. Data analytics: Use data like your email analytics to continuously refine your approach. AI can identify patterns in user behavior to segment audiences and deliver targeted recommendations.

Management 95

Management Marketers Marketing CRM 95

Jeff Bullas

MARCH 14, 2023

But some affiliate marketing programs can reward you for providing them with leads, a free trial, user clicks to a website, or getting downloads of an app. The cookie duration is the amount of time an affiliate has to generate a sale for the merchant before the affiliate’s cookie expires. What is the cookie duration?

Affiliate Marketing 182

Affiliate Marketing Health Fashion Marketers 182