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How to Market a Manufacturing Company in 2024

Marketing Insider Group

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. This evolution will create challenges in the manufacturing industry, but it’s also an exciting time that should facilitate growth. This step begins with thorough market research.

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Best Strategies for B2B Social Media Marketing

Marketing Insider Group

In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue. Get to Know Your Target Audience Understanding your target audience is the first step of any successful B2B social media marketing strategy. LinkedIn groups are another excellent resource for networking.

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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Here are a few effective strategies to encourage interaction: Include high-value, relevant content. Share informative and engaging content, such as how-to guides, reports, blog posts, video tutorials, expert interviews, podcasts, or industry insights, that resonate with subscriber’s interests and needs.

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Your 2025 Social Media Checklist: Start the Year Strong

Buffer Marketing

If educational carousels drive conversions, create more of them. Try out new formats alongside proven content types to keep things fresh without losing what already works. Map out key themes and campaigns Instead of coming up with random posts each week, organize your content around core themes.

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Storytelling with data: Strategies to captivate your audience

Hootsuite

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

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How to make the most out of your social data in 2021

Sprout Social

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. Benchmark against competitors. Topic Themes (now self-service).

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Thought leadership: The human element your marketing needs

Martech

Yes, it’s a buzzword that took a beating several years ago with many self-proclaimed thought leaders, but it has never been a more important part of your marketing strategy. Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. LinkedIn posts.