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How to Market a Manufacturing Company in 2024

Marketing Insider Group

Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Your customers will look online for service providers, so you have to do everything in your power to increase your visibility in the places they’re searching.

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How to Create a B2B Social Media Strategy [Examples and Tools]

SocialPilot

A well-designed strategy makes sure your social media presence complements your overall business goalsnot just a place to share holiday pictures. Use analytics tools to understand where you currently stand. You can use tools like SocialPilot to easily get all of this data in one place. Are they founders, managers, or directors?

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Storytelling with data: Strategies to captivate your audience

Hootsuite

We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling. Read on for industry insights, examples, and advice on using numbers in social media narratives. What is data storytelling?

PR 121
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Your 2025 Social Media Checklist: Start the Year Strong

Buffer Marketing

If you need to direct people to multiple places, use a simple link-in-bio tool like Start Page. Check that your email, website, and any other key links are updated. Callout: Try Start Page → Align your branding Branding isn’t just about fun colors and fonts—it’s about recognizability.

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How to build a B2B social strategy (that isn’t boring)

Sprout Social

Social media is the perfect place to make it happen, providing a place to promote bite-sized pieces of content that highlight all of the above. There’s arguably no better place to both gather and promote social proof than, well, social media. However, social media is a prime place to support company-wide initiatives.

Education 145
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How to conduct a LinkedIn audit that brings your brand to life

Sprout Social

It may be the world’s largest professional network, but LinkedIn is much more than a place to post jobs. Your profile is a key place to communicate your brand identity and make a good first impression with new followers, job seekers, investors, customers and more. Polish your profile. Step 2: Is your page SEO-friendly?

Branding 137
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10 Tips to Master LinkedIn Employee Advocacy

Sprout Social

With employees leaning on LinkedIn as their home to share content about their work and their own thought leadership, it’s the perfect place to kick off your program. With over 65 million decision-makers on LinkedIn, it’s the place to connect with your next B2B buyers. LinkedIn employee advocacy analytics: what to measure and why.