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How to Market a Manufacturing Company in 2024

Marketing Insider Group

Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Digital Marketing Strategies Digital marketing is a cornerstone of successfully promoting a manufacturing company. Utilizing Data and Analytics Data and analytics are vital when marketing a manufacturing company in 2024.

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Social media management explained [COMPLETE GUIDE]

Hootsuite

Core elements of social media management include audience research, platform choice, SMART goals, and a balanced content calendar of educational, entertaining, and promotional posts. Most social media platforms provide built-in analytics that can offer in-depth audience insights like: Demographics.

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Thought leadership: The human element your marketing needs

Martech

Industry-specific videos. Video content that simplifies complex industry practices, like a tutorial series. Appearances on reputable platforms to discuss industry insights, such as a sustainability expert talking about renewable energy on a podcast. Interviews and podcasts. LinkedIn posts.

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11 Real Social Media Trends for 2023: What Insiders Won’t Tell You

Marketing Insider Group

Employee Advocacy More and more companies are asking their employees to promote the brand on their personal social media channels. Specifically, employees are sharing positive news, stories, and insights about their workplace, products, or services. Introduce rewards or recognition programs for employees who actively promote the brand.

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LinkedIn advertising: A comprehensive guide

Search Engine Land

Whether you’re promoting B2B products and services, recruiting talent or establishing thought leadership in your industry, LinkedIn provides a conducive environment for business-related interactions. Use data-driven insights to refine your targeting strategy, optimize your ad creative and maximize your advertising ROI.

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How to build a B2B social strategy (that isn’t boring)

Sprout Social

Rather than focus on selling, most B2B companies use social as a top-of-the-funnel marketing channel, specifically for content promotion and awareness. Social media is the perfect place to make it happen, providing a place to promote bite-sized pieces of content that highlight all of the above. New promotional tactics.

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10 Tips to Master LinkedIn Employee Advocacy

Sprout Social

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Tip 7: Set an internal promotion schedule. From deep thought leadership to relevant memes commenting on industry insights, content is powerful.