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How to Market a Manufacturing Company in 2024

Marketing Insider Group

Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Digital Marketing Strategies Digital marketing is a cornerstone of successfully promoting a manufacturing company. Utilizing Data and Analytics Data and analytics are vital when marketing a manufacturing company in 2024.

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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Share informative and engaging content, such as how-to guides, reports, blog posts, video tutorials, expert interviews, podcasts, or industry insights, that resonate with subscriber’s interests and needs. Here are a few effective strategies to encourage interaction: Include high-value, relevant content.

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Your 2025 Social Media Checklist: Start the Year Strong

Buffer Marketing

Design graphics or templates for upcoming promotions. If educational carousels drive conversions, create more of them. Map out key themes and campaigns Instead of coming up with random posts each week, organize your content around core themes. Film multiple short-form videos in a single session.

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How to build a B2B social strategy (that isn’t boring)

Sprout Social

Rather than focus on selling, most B2B companies use social as a top-of-the-funnel marketing channel, specifically for content promotion and awareness. Social media is the perfect place to make it happen, providing a place to promote bite-sized pieces of content that highlight all of the above. New promotional tactics.

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5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

Marketing Insider Group

You can access these insights through the native analytics features on each of your social media platforms. Whether you log on for entertainment, fresh industry insights, or the latest hot take, there are reasons you follow your favorite brands and influencers. Social media analytics tools can help with this.

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10 Tips to Master LinkedIn Employee Advocacy

Sprout Social

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Tip 7: Set an internal promotion schedule. From deep thought leadership to relevant memes commenting on industry insights, content is powerful.

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9 Proven Practices for Increasing Organic Website Traffic

Marketing Insider Group

And while paid ads and promotional partnerships are great ways to gain traction, organic website traffic is foundational to gaining visibility, enhancing engagement, generating leads, and driving conversions. A great website drives customer engagement, builds brand credibility, and can help foster a community around your products or services.

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