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How to Market a Manufacturing Company in 2024

Marketing Insider Group

Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Digital Marketing Strategies Digital marketing is a cornerstone of successfully promoting a manufacturing company. Utilizing Data and Analytics Data and analytics are vital when marketing a manufacturing company in 2024.

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How to build a B2B social strategy (that isn’t boring)

Sprout Social

Rather than focus on selling, most B2B companies use social as a top-of-the-funnel marketing channel, specifically for content promotion and awareness. Social media is the perfect place to make it happen, providing a place to promote bite-sized pieces of content that highlight all of the above. New promotional tactics.

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5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

Marketing Insider Group

You can access these insights through the native analytics features on each of your social media platforms. Whether you log on for entertainment, fresh industry insights, or the latest hot take, there are reasons you follow your favorite brands and influencers. Social media analytics tools can help with this.

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10 Tips to Master LinkedIn Employee Advocacy

Sprout Social

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Tip 7: Set an internal promotion schedule. From deep thought leadership to relevant memes commenting on industry insights, content is powerful.

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Thought leadership: The human element your marketing needs

Martech

Industry-specific videos. Video content that simplifies complex industry practices, like a tutorial series. Appearances on reputable platforms to discuss industry insights, such as a sustainability expert talking about renewable energy on a podcast. Interviews and podcasts. LinkedIn posts.

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9 Proven Practices for Increasing Organic Website Traffic

Marketing Insider Group

And while paid ads and promotional partnerships are great ways to gain traction, organic website traffic is foundational to gaining visibility, enhancing engagement, generating leads, and driving conversions. A great website drives customer engagement, builds brand credibility, and can help foster a community around your products or services.

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11 Real Social Media Trends for 2023: What Insiders Won’t Tell You

Marketing Insider Group

Employee Advocacy More and more companies are asking their employees to promote the brand on their personal social media channels. Specifically, employees are sharing positive news, stories, and insights about their workplace, products, or services. Introduce rewards or recognition programs for employees who actively promote the brand.