Search Engine Land

APRIL 24, 2024

Whether you’re promoting B2B products and services, recruiting talent or establishing thought leadership in your industry, LinkedIn provides a conducive environment for business-related interactions. Use data-driven insights to refine your targeting strategy, optimize your ad creative and maximize your advertising ROI.

Advertisers 89

Advertisers Advertising Thought Leadership User-Generated 89

Sprout Social

MARCH 19, 2020

Using a tool with robust analytics capabilities, agencies can keep track of how many people are viewing their content, what content people are engaging with, which posts are driving clicks to your website and so much more. . As your agency shares content across social platforms, keep an eye on the results you’re seeing in your social data.

Thought Leadership 120

Thought Leadership Customer Acquisition Education Industry Insights 120

Animalz blog

DECEMBER 14, 2023

For example, data from product analytics, quotes from user interviews, and industry insights from competitive research. Amplitude is a leading digital analytics platform that helps companies understand their customers better so they can optimize their products and marketing. It radiates throughout their content strategy.

Product 115

Product User-Generated Thought Leadership Customer Acquisition 115

Adobe Experience Cloud Blog

APRIL 10, 2018

You should also be doing the same for your competitors as well as tracking wider industry keywords. By being aware of competitive and industry insights, you can ensure your community management strategy isn’t created in a bubble. Use Google Analytics to confirm this. Website Traffic.

Management 133

Management Whitepaper Thought Leadership Promotion 133

Neil Patel

OCTOBER 25, 2020

Industry insights – Agencies can work with dozens of clients at a time. Chances are, they’ve worked with a company in a similar situation or industry as your own. New software – Consider also the costs of tools that your team may need to do their job such as analytics, communication and HR tools.

Digital Marketing 145

Digital Marketing Marketing Marketers Thought Leadership 145

Buffer Marketing

MAY 9, 2024

Thought leadership : Encouraging employees to share their expertise and industry insights establishes them as thought leaders. You have an arsenal in your employees – encourage them to share their content, reshare company posts, and add personal insights in the comments.

SEO 139

SEO User-Generated Thought Leadership Social Media Marketing 139

Litmus

OCTOBER 17, 2024

Share informative and engaging content, such as how-to guides, reports, blog posts, video tutorials, expert interviews, podcasts, or industry insights, that resonate with subscriber’s interests and needs. Here are a few effective strategies to encourage interaction: Include high-value, relevant content.

Email Marketing 108

Email Marketing Customer Journey Customer loyalty eCommerce 108

Tiecas

JANUARY 17, 2024

This could involve sharing success stories, highlighting your team’s qualifications, or providing thought leadership content. See Industrial Blogging Lessons Learned from Working with Technical SMEs ). You should share industry insights, best practices, tips, and tutorials about your manufacturing niche.

Manufacturing 52

Manufacturing Thought Leadership Whitepaper Education 52

Buffer Marketing

JANUARY 8, 2024

It also provides access to creator-specific analytics and insights, allowing you to track your engagement and reach. This could be educational content, industry insights, professional milestones, or thought leadership pieces. Use these insights to refine your content strategy over time.

Thought Leadership 52

Thought Leadership Analytics Industry Insights Education 52

Lusha

DECEMBER 9, 2024

Using Data and Analytics for Targeted Prospecting In the past, building a list of prospects often involved guesswork and manual research. Today, B2B sales professionals have lots of data and analytics to use. Be yourself and let your passion for your industry shine through.

Key Performance Indicator 52

Key Performance Indicator Direct Mail CRM Transform 52

Sachs Marketing Group

JULY 21, 2023

A B2B marketing plan should include a clear definition of your target audience, insights from competitive research, an outline of team responsibilities, and a selection of analytics tools for tracking and measuring your efforts. A robust email marketing strategy also prioritizes analytics.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Lusha

JULY 11, 2024

This could include: Blog posts: Share industry insights, thought leadership pieces, or how-to guides. You can track the performance of your lead generation campaigns, measure the quality of your leads, and gain valuable insights into your conversion rates.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Exposure Ninja

JULY 5, 2023

Here are some examples of different content marketing strategies to inspire your own: Thought Leadership: Position your brand as an industry expert by creating insightful, authoritative content that addresses current trends, challenges, and innovations. But wait, there’s more!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Sprout Social

FEBRUARY 7, 2022

One way is by using LinkedIn’s analytics to see who is engaging with your ads and visiting your website. With six out of 10 users actively looking for industry insights on LinkedIn , refining your content strategy is an important part of building trust and your reputation as a thought leader. That’s a gap you could fill.

Branding 128

Branding Real Estate Key Performance Indicator Thought Leadership 128

Hootsuite

OCTOBER 30, 2024

Most social media platforms provide built-in analytics that can offer in-depth audience insights like: Demographics. Psst: If collecting analytics for all of your brand’s platforms seems daunting, give Hootsuite Analytics a try. Age, gender, and location can help you understand who your followers are. Written content.

Management 103

Management Entertainment User-Generated Analytics 103

SocialPilot

JANUARY 19, 2024

Data-Driven Insights: AI gives you multiple valuable analytics, helping in understanding the audience preferences and leading to a more informed content strategy. After getting posts live, I track their performance using the in-built analytics. I can also personalize the content if I want to make any further changes.

Transform 111

Transform User-Generated Thought Leadership Social Media Marketing 111

Lusha

DECEMBER 9, 2024

Thought Leadership : Show that your company is an expert in your industry by sharing valuable insights and knowledge. By using AI-powered insights, you can make data-driven decisions that improve your open rates, click-through rates, and overall return on investment. This encourages repeat business and loyalty.

Email Marketing 52

Email Marketing Whitepaper Law Marketing 52

Lusha

JUNE 11, 2024

Blogs: Regularly updated blog posts can attract readers, establish thought leadership , and improve SEO. Ebooks and whitepapers: In-depth guides and reports offer valuable insights in exchange for contact information and lead generation. Google Analytics is a popular free tool for monitoring website traffic and user behavior.

Outbound Marketing 52

Outbound Marketing Inbound Marketing Direct Mail eBook 52