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At the heart of it, we are seeing 10 key trends in 2024: Loss of Cookies Privacy & Data Changes Email Constraints Purpose-Driven Marketing Generative AI & Content Creation Video Content is Still Here AI-Based Personalization Advanced Data Analytics Agile Marketing Partnership Marketing Let’s dive a bit deeper into each of these trends.
Utility Marketing – This includes the creation of useful tools that stimulate traffic, sharing and brand awareness. InfluencerMarketing – This includes the practice of building relationships with individuals and outlets that can influence pre-established communities.
Partner with others Influencermarketing may already be part of your social media marketing strategy, but what about partnering with other brands? Source: Vans on Facebook Influencer and partnermarketing can help you: Reach a new, highly targeted audience. Network in your industry.
Further Reading: Youtility: Why Smart Marketing Is about Help Not Hype. InfluencerMarketing– This includes the practice of building relationships with individuals and outlets that can influence pre-established communities. Further Reading: The Definitive Guide to Influencer Targeting. Six SEO Rules for 2016.
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