Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 131

Influencer Marketing User-Generated Key Performance Indicator Analytics 131

Martech

APRIL 9, 2025

What started as a halo effect turned into a PR firestorm. Dig deeper: How influencers and content creators are reshaping brand strategies 3. In many ways, influencer marketing is a more accessible, scalable and often more authentic form of endorsement. The lesson? Don’t just look at the upside. Model the downside.

Fashion 80

Fashion Influencer Marketing PR Entertainment 80

Sprout Social

SEPTEMBER 18, 2024

Some common social media goals include: Increasing brand awareness Generating more sales or leads Boosting your community engagement or PR Growing your audience through increasing follower counts Building traffic to your website If you’re already engaged on social media, conduct a global social audit.

Social Media Marketing 131

Social Media Marketing Marketing Marketers User-Generated 131

Neil Patel

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

Influencer Marketing 121

Influencer Marketing Marketing Marketers Millennials 121

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO.

Influencer Marketing 105

Influencer Marketing SEO Branding Logistics 105

Buffer Marketing

OCTOBER 28, 2024

Influencity: Influencer marketing management on a budget Source: Influencity Many influencer marketing tools are in the thousands per month. But Influencity makes influencer marketing management a lot more achievable for those with a modest budget. Pricing: $625 setup fee.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Hubspot Marketing

AUGUST 16, 2018

Commonly abbreviated to PR, public relations defines how a company communicates with people. Your PR strategy should be using all three. Defined as any content that your business controls, owned media is often the go-to strategy for businesses looking to build a PR campaign. That’s no different when it comes to PR.

PR 145

PR Communications Inbound Marketing Management 145

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. PR will continue to evolve over the next few years.

Communications 122

Communications PR Gen Z Analytics 122

Duct Tape Marketing

OCTOBER 23, 2015

The 5 Steps to Influencer Marketing in 2015 written by Guest Post read more at Duct Tape Marketing. Influencer marketing is a topic that has been discussed widely for years but as the web has developed and the influence of individuals has changed dramatically, so has the way approach them. Sound simple?

Influencer Marketing 78

Influencer Marketing PR CRM Food 78

Adams & Knight Marketing

APRIL 26, 2021

April 27, 2021) — Adams & Knight, one of the region’s leading integrated marketing agencies, has brought in a new Vice President to oversee its growing paid media planning, buying and analytics team. Tommy Shaw joins the agency in the newly created role of Vice President of Media and Analytics. AVON, Conn.,

Health 130

Health PR Analytics Influencer Marketing 130

Sachs Marketing Group

JANUARY 13, 2025

In this blog, well explore why a multi-channel strategy is no longer optional and how Sachs Marketing Group serves as the all-in-one partner businesses need to navigate and thrive in todays dynamic world of digital marketing. Key aspects include: Partnering with relevant influencers whose audiences align with your target market.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Orbit Media Studios

JULY 27, 2022

Suppose you wrote a how-to post about Google Analytics. You search for the potential target keyphrase “how to share access to Google Analytics” and see a lot of videos. I worked with an established brand on a play like this, and the PR team were surprised to see which publishers were actually ranking for these queries.

SEO 122

SEO PR Manufacturing Analytics 122

Sprout Social

DECEMBER 20, 2023

The tools that will most benefit marketing teams are those that prioritize innovation by constantly looking for ways to enhance their roadmap and evolve. A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts.

Branding 137

Branding Price Influencer Marketing Transform 137

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. Remove siloes within marketing and sales teams Oftentimes, sections of the marketing teams are functioning in separate bubbles.

Social Media Marketing 144

Social Media Marketing Marketing Marketers Influencer Marketing 144

Martech

JUNE 22, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. One is PR Assistant which helps draft press releases and personalize pitches to journalists. Aha Insights Technology ’s Aha Intelligence is a generative AI analytics tool.

PR 106

PR User-Generated Influencer Marketing Analytics 106

Sprout Social

SEPTEMBER 2, 2022

Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. Influencer Marketing 101 (Influencer Marketing Hub). Influencer marketing is a powerful engagement tool for marketing and PR teams alike. Google Analytics Academy.

Social Media Marketing 142

Social Media Marketing Price Marketing Marketers 142

Scoop.it!

FEBRUARY 7, 2023

In this article, we’ve compiled a list of what you’ll need to do when inserting influencer marketing and user-generated content into your company’s marketing strategy. That’s why you need to examine analytics and use AI tools to determine your audience’s buying habits and interests. How will you gather this content?

User-Generated 111

User-Generated Customer Journey Customer Affiliate Marketing 111

Customers.ai

DECEMBER 12, 2023

Shopify also has a robust suite of marketing tools, analytics, and third-party app integrations, which helps merchants expand their reach, enhance customer engagement, and ultimately foster sustainable growth in the competitive ecommerce landscape. billion on influencer-related marketing campaigns in 2024.

eCommerce 106

eCommerce PR User-Generated Marketing 106

Sprout Social

FEBRUARY 19, 2024

By combining AI tasks like machine learning (ML) and natural language processing (NLP) with traditional rules-based automation, intelligent automation systems handle complex AI analytics to improve decision-making and workflows. These insights help brands personalize content for marketing and advertising.

Marketing Strategy 137

Marketing Strategy Manufacturing PR Marketing 137

Buffer Marketing

JUNE 13, 2024

Earned channels Earned media includes user-generated content (UGC), media coverage, social media shares, as well as PR and guest posts your brand pushes out. Paid channels Paid media includes PPC ads, sponsored posts, and influencer marketing, which is most often conducted on social media and search engine channels.

PR 129

PR User-Generated Promotion Key Performance Indicator 129

Hubspot Marketing

NOVEMBER 30, 2022

With digital marketing, you can see the exact number of people who have viewed your website's homepage in real-time by using digital analytics software available in marketing platforms like HubSpot. This way, you can easily schedule content for multiple channels at once and monitor analytics from the platform as well.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Buffer Marketing

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. What else is corroborating this prediction?

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Buffer Marketing

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. What else is corroborating this prediction?

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Hootsuite

JUNE 1, 2022

Micro influencers (accounts with between 10,000 and 50,000 followers) and nano influencers (between 5,000 and 10,000 followers ) typically have extremely high engagement , which is often what brands are looking for. Analytics and stats from your account. Page 3-4: Analytics. Influencer marketing is easier with Hootsuite.

Branding 145

Branding Food PR Analytics 145

Hootsuite

NOVEMBER 2, 2022

Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is sponcon? Write a clear brief. Get the free template now!

Branding 117

Branding Influencer Marketing Affiliate Marketing Finance 117

Content Marketing Institute

DECEMBER 24, 2018

Influencers: Recognize the strategic differences. Influencer marketing is a well-covered topic. One of the particularly useful nuggets was the difference between influencer relations and influencer marketing : Influencer relations involves top-of-funnel awareness-building (such as events and coverage).

Content Marketing 105

Content Marketing Influencer Marketing Marketing Marketers 105

Orbit Media Studios

MARCH 29, 2023

More specifically are the actual social networks, the search keywords, the link attraction plans, the email list growth plans and outreach ideas for digital PR. And it’s focused on the local market, which fits our audience. Success metrics How will we know it worked? It’s not a developed plan. ” That feels much more strategic.

Marketing Strategy 126

Marketing Strategy Content Marketing PR Non-Profit 126

Search Engine Land

NOVEMBER 1, 2023

The role of search, social and retail in your marketing mix Before we dive deeper, let’s align our understanding of each channel’s roles and responsibilities. They are morphing into comprehensive marketing platforms offering rich data analytics, personalized advertising and immersive shopping experiences.

Retail 93

Retail Branding User-Generated SEO 93

Sprout Social

JANUARY 18, 2017

We’ve written about UTM codes before , and yet many marketers are afraid of them. Sprinkle in an unknown acronym and mix it with the terms “code” or “strings” and those of us who aren’t crazy for analytics immediately tune out. Co-Marketing Opportunities. Influencer Marketing. We understand why.

Analytics 103

Analytics PR CMO Influencer Marketing 103

Exposure Ninja

JUNE 23, 2022

Google Digital Garage teaches you the fundamentals of digital marketing and provides a general certification covering building your online presence, analysing performance, setting your website and business goals and much more. What Are the Best Free Online Digital Marketing Courses? Free Search Engine Optimisation Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Businesses Grow

DECEMBER 18, 2023

One of the worst PR meltdowns I have ever seen. “If you’re going to abandon it (probably because someone in marketing could not describe the value to leadership) then you HAVE to close the server. “It’s a massive PR miss and potentially destructive to the brand. So, this is bad.

Branding 117

Branding PR CMO Education 117

Marketing Insider Group

JANUARY 6, 2020

SUPERWEEK is an annual five-day conference completely focused on digital analytics. Speakers and workshop leaders will travel from all over Europe and the rest of the world to deliver insights into analytics software, privacy, data visualization, personalization, event-driven analytics, A/B testing and more. SMX West & East.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Search Engine Land

JULY 1, 2024

Scale brand awareness through the creation of more PR opportunities. Influencer marketing and creator content Harnessing the power of influencers is essential to maintaining a competitive edge across Instagram and Facebook in 2024. Influencer marketing can also be a game-changer for your SEO strategy.

SEO 106

SEO PR User-Generated Shoppers 106

Adobe Experience Cloud Blog

APRIL 10, 2018

This blog is useful for those seeking a step by step approach to effective influencer marketing. I know first-hand how PR/marketing professionals juggle a lot of different tasks, but I also realized fairly quickly how important it was to take some time to measure my efforts. Use Google Analytics to confirm this.

Management 133

Management Whitepaper Thought Leadership Promotion 133

Adobe Experience Cloud Blog

JANUARY 18, 2017

Creating effective backlinks now requires engaging content, influencer marketing , and at least little bit of PR savvy. Accordingly, a modern keyword strategy needs user intent research, content marketing experience, and a working knowledge of Google’s ranking priorities.

SEO 123

SEO Thought Leadership User-Generated PR 123

Hootsuite

MAY 17, 2022

Plus: Using Hootsuite, you can respond to comments and DMs across all your platforms, gain insights with detailed analytics, and manage your paid and organic content together with one tool. Run an influencer marketing campaign and use what your partners create on your own profile. and using advanced social listening.

User-Generated 134

User-Generated Social Media Marketing PR Shipping 134