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AI-powered martech news and releases: February 20

Martech

Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out. To be clear, this is a poll of people at The WSJ CIO Network Summit, which attracts the countrys top information-technology leaders. Not exactly a representative group.

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4 Ways to Elevate Your Marketing with Great Content

Adobe Experience Cloud Blog

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. A story, feeling, informative technology? At the core of these initiatives is our content, which fuels each and every one.

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11 Tips for LinkedIn recruiting to stand out from the crowd

Sprout Social

Some, like information technology and financial services, have a high presence and will be easier to establish connections. These include helpful items like receiving recommended candidates based on your post criteria, analytics and a dedicated messaging platform. This is also a good time to check in on your industry.

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Marketing technology optimization: The path to peak martech stack performance

Martech

Consider the total cost of ownership (TCO): Account for acquisition, implementation, training and maintenance costs for comprehensive budgeting and informed technology investment decisions.

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Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups

Neil Patel

Tiny Capital seeks to invest in profitable internet businesses within the information technology sectors. You must be using Google Analytics for the past 6 months. Potential buyers must pay a refundable 5% deposit fee to gain access to a listings URL, P&L, and Google Analytics. Who Is It For? A high-quality team.

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Going beyond cookie consent: 3 strategies to achieve data compliance

Martech

A DSAR has the potential to touch sales, marketing, information technology and many more departments before landing in the compliance team’s queue. These teams inform both technical and non-technical users on the importance of compliance as well as the effort required to design, build and implement technical solutions like DSARs.

Law 111
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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Persistence is also critical to enabling temporal time-series analytics, such as churn analytics.

Health 115