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In fact, a Deloitte study notes that many marketing firms are ramping up their informationtechnology processes because of it. With all the technologies out there, it's hard to cut through online chatter and determine which innovations are mostly just hype and which might actually change the way we market. VentureBeat ).
I use Hootsuite, but Sprout Social and Buffer are also highly recommended by marketers, as they not only automate sharing but also provide analytics to make sure that you’re sharing content optimally. Data analytics can also help you determine behavioral changes in your buyer personas so you can adjust your drip strategies accordingly.
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