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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Persistence is also critical to enabling temporal time-series analytics, such as churn analytics.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

I use Hootsuite, but Sprout Social and Buffer are also highly recommended by marketers, as they not only automate sharing but also provide analytics to make sure that you’re sharing content optimally. Marketing automation tools are the marriage of email marketing tools and CRM. Attend Offline Events. Analyze Your Data.