Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 127

Analytics Transform Key Performance Indicator CRM 127

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Analytics 144

Analytics User-Generated Key Performance Indicator Social Media Marketing 144

Hootsuite

DECEMBER 7, 2020

Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are. Google Analytics is absolutely free. And once you have it implemented, Google Analytics allows you to track and measure your business’ traffic goals and prove the ROI of your web and social media presence. The best part?

Analytics 145

Analytics Key Performance Indicator eCommerce Management 145

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Management 119

Management Product Key Performance Indicator CMO 119

SMEI

JANUARY 23, 2023

Monitor & Analyze Conversation Data By leveraging ChatGPT’s analytics platform, marketers can monitor conversations in real time in order to gain valuable insights about consumer behavior or preferences that can then be used for targeting purposes or simply just inform future campaigns and strategies more accurately.

Key Performance Indicator 36

Key Performance Indicator User-Generated Marketing Marketers 36

Sprout Social

SEPTEMBER 6, 2022

That’s where YouTube analytics comes in. There are tons of YouTube analytics tools that can give you comprehensive insights into your performance. We’ve put together a list of the best YouTube analytics tools that can give you an inside look into your YouTube performance. YouTube Analytics. Unbox Social.

Analytics 126

Analytics Key Performance Indicator Marketing Marketers 126

Martech

AUGUST 26, 2024

Do I need a ABM tool, data warehouse, data cleansing tool, marketing automation , BI tool and web analytics tool? It helps you monitor key performance indicators (KPIs), track campaign effectiveness, and identify trends and opportunities. Web Analytics Tool: Example: Google Analytics or Adobe Analytics.

CMO 124

CMO Marketing Automation Platform Key Performance Indicator Analytics 124

Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. Here are 17 social media management tips to help you stay productive and organized: 1. For example, if your brand uses Instagram, seek platform-specific advice by searching “ social media management tips for Instagram.”

Management 110

Management Product Key Performance Indicator Health 110

Hootsuite

AUGUST 6, 2021

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. The job titles don’t reflect many social media managers’ seniority yet—but they should.

Management 138

Management Marketing Marketers Key Performance Indicator 138

Rock Content

APRIL 22, 2024

“It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. “ Elissa Hudson is one of HubSpot’s senior marketing managers. . “ Elissa Hudson is one of HubSpot’s senior marketing managers. These analytics aren’t about data.

Digital Marketing 98

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 98

Hootsuite

SEPTEMBER 19, 2019

Social media managers own the skills that brands need in order to succeed on social. Whether you’re an aspiring social pro, or an HR manager looking to hire one, we’ve laid out the fundamentals of the job below. What is a social media manager? What does a social media manager do? Download them now. How do they do it?

Management 112

Management PR Key Performance Indicator Analytics 112

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success. Are you getting the most from your stack?

Key Performance Indicator 128

Key Performance Indicator Transform User-Generated CMO 128

Martech

AUGUST 7, 2024

Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Gather quantitative and qualitative data using tools such as surveys, focus groups and analytics platforms. Data-driven marketing is the right approach for running campaigns.

Key Performance Indicator 128

Key Performance Indicator Analytics CRM Retail 128

Martech

JULY 22, 2024

When analyzing analytics data, it is critical to put it into context. Dig deeper: Marketing analytics: What it is and why marketers should care The art of contextualizing data A meme circulating a few years ago demonstrated how data can be counterintuitive. What if previous campaigns over the past two years averaged a 25% ROI?

Key Performance Indicator 128

Key Performance Indicator Transform Analytics Manufacturing 128

Scoop.it!

NOVEMBER 30, 2023

It’s not just about creating content, though; it’s about understanding the dynamic lifecycles and harnessing the power of analytics to fuel your business’s growth. Proper content and social media management are essential for successful distribution and promotion. Getting your hands on the right data is crucial.

Analytics 100

Analytics User-Generated Key Performance Indicator SEO 100

Litmus

SEPTEMBER 25, 2024

Data analytics: Use data like your email analytics to continuously refine your approach. These KPIs (key performance indicators) give you a clear view of what’s working, what needs tweaking, and where to double down. What is the role of a lifecycle marketing manager?

Management 96

Management Marketing Marketers CRM 96

Buffer Marketing

DECEMBER 5, 2024

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 70

Analytics Price Social Media Marketing Key Performance Indicator 70

Search Engine Land

JULY 14, 2023

Marketers have criticized Google Analytics 4 since it was released in late 2020. GA4 is the predominant platform for measuring website performance and user behavior. This also happened in 2012, when users were forced to change from the original Google Analytics (GA2) to Universal Analytics (GA3, AKA UA).

Analytics 91

Analytics Key Performance Indicator User-Generated Customer 91

Hubspot Marketing

SEPTEMBER 29, 2022

Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. Types of Key Performance Indicators. For example, this post on sales metrics outlines over 140 metrics that one sales manager might track in a month. KPIs vs. Metrics.

Key Performance Indicator 145

Key Performance Indicator Customer Acquisition User-Generated Health 145

CXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 88

Analytics Key Performance Indicator Non-Profit Customer Acquisition 88

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

Analytics 88

Analytics Branding Health Key Performance Indicator 88

Martech

JANUARY 26, 2023

For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics. Digital analytics provides performance-based metrics based on a campaign in the market.

Marketing Strategy 143

Marketing Strategy Whitepaper Key Performance Indicator Analytics 143

Marketing Insider Group

OCTOBER 16, 2024

Use Analytics to Measure and Adjust Your Strategy Tracking analytics is crucial to an effective B2B social media marketing strategy. You can use some tools to help track social media performance, too: LinkedIn Analytics provides insights into profile visits, follower demographics, and post engagement.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Marketing Insider Group

JANUARY 8, 2024

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. It has made marketing efforts far more manageable in some significant areas.

Key Performance Indicator 128

Key Performance Indicator Transform Marketing Mix Marketing 128

Martech

MAY 13, 2024

By aligning Martech and Marketing Ops under marketing, there is a closer integration between the teams responsible for developing marketing strategies and those responsible for implementing and managing the technology and operational processes that support those strategies. They also track and report on campaign performance metrics.

CMO 115

CMO Key Performance Indicator CRM Analytics 115

SocialPilot

JULY 24, 2024

Social media metrics are the key performance indicators (KPIs) that measure the success of your social media efforts. Social Media Advertising Metrics When it comes to advertising campaigns, paid social media metrics are the key performance indicators (KPIs) used to track the effectiveness.

Key Performance Indicator 109

Key Performance Indicator User-Generated Analytics Advertisers 109

Hubspot Marketing

DECEMBER 26, 2022

These skills are earned from experiences or education (think, data analysis, project management, and computer programming). LinkedIn data from the past year shows a 20% increase in managers who don't have a traditional four-year degree. Content management systems (CMS). Image and file management. Project Management.

Copywriting 145

Copywriting Key Performance Indicator Transform Marketing 145

Adobe Experience Cloud Blog

MAY 24, 2018

Manager, Demand Generation CoE & Strategy, Marketo. Scott Minor, Online Marketing Program Manager, Marketo. Every digital marketer would say that metrics and analytics are important, but they can also be difficult. It’s important to understand and be prepared for your key performance indicators prior to launching a campaign.

Digital Marketing 134

Digital Marketing Key Performance Indicator Thought Leadership Marketing 134

Marketing Insider Group

JUNE 1, 2021

It defines your objectives and what success should look like by determining KPIs (key performance indicators). There are so many possible options here, but in concentrating on what metrics provide a clear picture around performance, you should focus on: Consumption Metrics. Image: Google Analytics. Wrangling Data.

Content Marketing 145

Content Marketing Key Performance Indicator User-Generated Whitepaper 145

Martech

MARCH 11, 2024

For this prompt, try selecting the Brand Manager persona. I’m a brand manager for a new organic juice brand. Updated answer: As a brand manager for your new organic juice brand, utilizing multi-touch attribution can help you identify the most effective digital channels, increase ROI, and improve brand awareness.

Branding 118

Branding Key Performance Indicator Customer Journey Marketing Mix 118

Martech

DECEMBER 16, 2021

Use cases are the bacon of technology management: they make everything better, from strategic planning to product deployment. A close look at the use cases listed under analytics and predictive models supports this view: many of these were sending their results to external sales or customer service applications, which few CDPs can provide.

Key Performance Indicator 119

Key Performance Indicator Analytics Customer Product 119

Martech

JUNE 13, 2023

Behind all these changes is a close connection with customers supported by measurement and analytics tools. The development of these items was based on the positive response we received from our guests about a prior LTO, our Black Truffle Burger,” said Charlie Frankievich, director consumer insights and analytics for Shake Shack. “The

Customer 116

Customer Key Performance Indicator Customer Journey Analytics 116

Adobe Experience Cloud Blog

APRIL 17, 2018

But you need people to develop those strategies, track those analytics, and find patterns in the information being gathered. In addition to the marketing and management associates, you also need data scientists who understand how to use and interpret predictive analytics and other insight-gathering technologies.

Key Performance Indicator 134

Key Performance Indicator Thought Leadership Marketing Marketers 134

Martech

OCTOBER 30, 2023

The company used the platform’s analytics tool to redesign the buying process, making it more customer-focused. Doing it well requires a culture of constantly listening, testing and making improvements informed by analytics, fueling innovation. Here are some key considerations: Budget allocation. Skill assessment.

Key Performance Indicator 130

Key Performance Indicator Logistics Analytics Advertisers 130

Hootsuite

MAY 17, 2021

Bonus: Get a free social media report template to easily track and measure performance against your KPIs. KPI stands for key performance indicators. Businesses use KPIs to determine performance over time, see if goals are being met and analyze whether changes need to be made. What are social media KPIs?

Key Performance Indicator 145

Key Performance Indicator Analytics Social Media Marketing Management 145

Calvyn Lee Blog

NOVEMBER 24, 2023

Set Goals and Optimize Campaigns Through Testing Essential to digital marketing success is an iterative test-and-learn approach: Set clear goals and key performance indicators (KPIs) Measure analytics to monitor performance Test content, offers, creatives, etc.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Martech

DECEMBER 18, 2023

Change management: CX transformation often involves significant organizational change. Advisory and consulting firms can provide change management expertise to help businesses navigate the cultural, operational, and technological changes required for successful CX transformation.

Transform 116

Transform Customer eCommerce Key Performance Indicator 116