Remove Analytics Remove Key Performance Indicator Remove Manufacturing
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How to put marketing data into meaningful context

Martech

When analyzing analytics data, it is critical to put it into context. Dig deeper: Marketing analytics: What it is and why marketers should care The art of contextualizing data A meme circulating a few years ago demonstrated how data can be counterintuitive. They manufactured and sold men’s brushless shaving cream and got creative.

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How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove

Martech

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement. Andriana18, CC BY-SA 4.0 , via Wikimedia Commons W.

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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

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North Star goals for category leaders: Customer lifetime value model

Martech

For instance, a car manufacturer and a quick service restaurant will have different time frequencies that make sense. Beyond the mere calculation of CLV, an organization must embrace the total value a customer can bring as a factor in strategic planning, culture and key performance indicators (KPIs) that drive decisions.

Customer 142
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The Simple Content Marketing Strategy for Startups

Marketing Insider Group

Google Analytics: Learn all about your blog or website’s audiences and the actions they take while they’re on your site. June: Take a Good, Hard Look at Your Analytics. Look how your social media and blog posts have performed with Google Analytics and your social media platforms’ analytics tools.

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Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. It’s currently unclear exactly how Apple will report device information, but it’s highly likely that marketers will at least be able to identify and create a new segment of unknown devices using tools like Litmus Email Analytics.

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The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

Avinash Kaushik

The paper from the respected body made me open PowerPoint and create a visual that would make the case for never identifying Conversion Rate or ROAS the Most Important KPI in your company / practice of analytics. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Hopefully. :).