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The Role of Reporting & Analytics in Modern CRM Systems

Marketing Insider Group

Most modern CRM systems have reporting and analytics features that help businesses extract meaningful insights from their data. Image Source You can use CRM reporting to track sales performance and identify trends, ensuring your organization has the necessary information. What is CRM Analytics?

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How to Create a Social Media Marketing Strategy in 7 Steps

Buffer Marketing

But what’s the difference between a social media calendar and a social media marketing strategy? A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected. Why do you need a social media marketing strategy?

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Improving marketing operations performance: Best of the MarTechBot

Martech

Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Data management and analytics: Prioritize data governance to maintain data quality, integrity and privacy. Leverage data analytics to generate insights that inform decision-making and strategy.

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7-week influencer marketing strategy template

Sprout Social

While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. What is an influencer marketing strategy template? The post 7-week influencer marketing strategy template appeared first on Sprout Social.

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Essential stack for a B2B startup: Best of the MarTechBot

Martech

Prompt: What are essential platforms for my marketing stack? Do I need a ABM tool, data warehouse, data cleansing tool, marketing automation , BI tool and web analytics tool? Answer: The platforms you mentioned are indeed important components of a comprehensive marketing technology stack.

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23 Top Social Media Analytics Tools in 2025 — Free and Paid Options

Buffer Marketing

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

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Mastering data-driven decision-making in the strategy phase

Martech

Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Data-driven marketing is the right approach for running campaigns. Gather quantitative and qualitative data using tools such as surveys, focus groups and analytics platforms.