Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”

Whitepaper 115

Whitepaper Analytics User-Generated CMO 115

Search Engine Land

APRIL 17, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives. It’s time to #DetoxYourFeed ?

Influencer Marketing 130

Influencer Marketing User-Generated Key Performance Indicator Analytics 130

Hootsuite

SEPTEMBER 19, 2019

Their goals are aligned to the organization’s business objectives, and they use key performance indicators (KPIs) to prove return on investment (ROI). Measure, test and report on social strategies and campaigns using analytics tools. Contribute to and/or own the company’s social media PR crisis policy.

Management 112

Management PR Key Performance Indicator Analytics 112

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. 1 Analytics Tool for Growth Beautiful reports. Go beyond vanity metrics and track the real value of your social media performance with Hootsuite.

Key Performance Indicator 115

Key Performance Indicator Social Media Marketing Whitepaper Marketers 115

Buffer Marketing

JUNE 13, 2024

Earned channels Earned media includes user-generated content (UGC), media coverage, social media shares, as well as PR and guest posts your brand pushes out. To help you decide, start by using analytics tools to see where your website's visitors are coming from. So, which channels should you prioritize?

PR 129

PR User-Generated Promotion Key Performance Indicator 129

Sprout Social

MAY 24, 2022

During the onset of the COVID-19 pandemic, they took a traditional approach to PR: share a pitch, follow up, rinse, repeat. How to measure paid, owned and earned media performance. Key performance indicators largely depend on the tactics at play. When used creatively, it can transform your entire process.

Key Performance Indicator 121

Key Performance Indicator Transform Communications Customer Acquisition 121

Hubspot Marketing

NOVEMBER 30, 2022

With digital marketing, you can see the exact number of people who have viewed your website's homepage in real-time by using digital analytics software available in marketing platforms like HubSpot. You can also see how many pages they visited, what device they were using, and where they came from, amongst other digital analytics data.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Hootsuite

AUGUST 6, 2021

They’re the ones you call on to lead complex brand campaigns or unravel online PR disasters. Platforms like Hootsuite directly integrate with Adobe , Canva , and Salesforce , so you can use your creative tools right alongside other critical aspects of your campaign, like your content calendar and analytics.

Management 140

Management Marketers Marketing Key Performance Indicator 140

Sprout Social

JULY 17, 2023

It can include representatives from teams such as social, PR, employer brand, HR, R&D and more. This includes zeroing in on ideal target audiences, relevant content themes and key performance indicators (KPIs). She says, “Key social metrics should match the questions being asked by leadership at your company.”

Key Performance Indicator 98

Key Performance Indicator CRM PR B2C 98

Backlinko

MAY 8, 2024

There are two ways you can do this for your law firm: Launch a Digital PR Campaign A digital PR campaign can help you build backlinks from authoritative sites. Another tool for your digital PR campaign is Connectively. Monitor SEO KPIs Key performance indicators (KPIs) are metrics organizations use to evaluate success.

Law 96

Law SEO PR User-Generated 96

Neil Patel

APRIL 7, 2023

Some of the most common ones include keyword tracking, analytics analysis, and competitor research. Be aware that Universal Analytics is sunsetting in July 2023. But no worries, Google Analytics 4 (GA4) will be available after that point(and hopefully you have been tracking in GA4 for some time now).

SEO 81

SEO PR Analytics Fashion 81

Search Engine Land

OCTOBER 25, 2022

Thus, they’ll work on technical, analytical and communication skills, but not on being more curious. For example, Google announced the sunsetting of Universal Analytics (UA) , and we have to move to GA4. We set key performance indicators (KPIs) for every campaign. Getting PR or social mentions.

SEO 86

SEO Marketers Marketing Key Performance Indicator 86

Lusha

NOVEMBER 11, 2024

Public Relations and Media Outreach Public relations (PR) involves building relationships with journalists, influencers, and media outlets to get positive coverage for your brand. PR can help increase brand awareness, build credibility, and reach more people. These are numbers that show your progress and help you make smart decisions.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Exposure Ninja

OCTOBER 16, 2023

They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more. It includes the content you share on your website, magazines or brochures you produce, guest posts and digital PR campaigns.

PR 52

PR Marketers Marketing User-Generated 52

Lusha

JULY 21, 2024

Public Relations (PR): Secure media coverage and thought leadership opportunities to increase brand visibility and establish credibility. Lusha’s Role in Funnel Analytics Lusha’s integration with analytics tools like Google Analytics and HubSpot can provide deeper insights into funnel performance.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Lusha

JUNE 7, 2024

Public Relations (PR) involves securing media coverage and building relationships with journalists and influencers to increase brand awareness and credibility. Data-Driven Decision Making: Using data and analytics to measure the effectiveness of GTM efforts and make informed adjustments.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52

Welcome Software

MAY 3, 2022

Metrics offer tangible evidence of how your campaign is performing against its set goals. Here, you’ll insert valuable Key Performance Indicators to gauge a campaign’s impact. Key Performance Indicators (KPIs) should be chosen based on what success looks like for the campaign.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketers Marketing 40

Customers.ai

NOVEMBER 20, 2024

Once you’ve defined your goals, it’s time to pair them with the right Key Performance Indicators (KPIs). To crack the code on your audience, use tools like: Google Analytics: Analyze website traffic and behavior patterns. That’s where your competitive analytics analysis comes in. Survey Platforms (e.g.,

PR 76

PR Gen Z User-Generated Analytics 76

Pam Didner

MAY 14, 2020

Key players or representatives from management staff, social media, PR, email, paid media, product marketing, web, content, demand gen, or data analytics work together to address any urgent issues. Then, align departmental marketing objectives and marketing strategy with sales goals and key business objectives.

Marketing Plan 137

Marketing Plan Key Performance Indicator Communications Marketing 137

Hootsuite

MAY 6, 2020

Twitter Analytics or Hootsuite Reports can provide you with these metrics. Criticism is inevitable, especially as your account grows, so you should plan for how to respond to trolls and manage a PR crisis. Check out our guide to understanding key performance indicators (KPIs) on social to get started.

Marketers 145

Marketers Marketing Key Performance Indicator Analytics 145

Pam Didner

MAY 14, 2020

Key players or representatives from management staff, social media, PR, email, paid media, product marketing, web, content, demand gen, or data analytics work together to address any urgent issues. Then, align departmental marketing objectives and marketing strategy with sales goals and key business objectives.

Marketing Plan 70

Marketing Plan Key Performance Indicator Communications Marketing 70

Pam Didner

MAY 14, 2020

Key players or representatives from management staff, social media, PR, email, paid media, product marketing, web, content, demand gen, or data analytics work together to address any urgent issues. Then, align departmental marketing objectives and marketing strategy with sales goals and key business objectives.

Marketing Plan 52

Marketing Plan Key Performance Indicator Communications Marketing 52

Hootsuite

JANUARY 13, 2021

TLDR: I went out for a 100 miler and earned 65 TRAIL miles with a PR for time on my feet! KPI: Key Performance Indicator. A key performance indicator is a broad measurement that tracks how effectively a company is accomplishing its goals. GA: Google Analytics. WBW: Wayback Wednesday.

Gen Z 145

Gen Z Key Performance Indicator User-Generated Social Media Marketing 145

Backlinko

MAY 14, 2024

Google Analytics also helps with market research. Public Relations and Media Outreach Public relations (PR) and media outreach involve managing your business’s reputation and influencing the public’s opinion of your brand. PR helps you build credibility, raise brand awareness, and reach new audiences.

PR 113

PR Customer loyalty User-Generated SEO 113