Sprout Social

NOVEMBER 20, 2024

The answer to that question depends on your specific social media marketing goals and objectives. While earned media value can provide valuable insights into the impact of your social media efforts, it isn’t the only metric that should be considered.

Key Performance Indicator 104

Key Performance Indicator Analytics Social Media Marketing User-Generated 104

Sprout Social

JUNE 27, 2025

Whether you’re scaling your channel or improving your views and engagement, YouTube analytics helps you understand what works, where to optimize and how to tie your efforts to measurable outcomes. You can analyze interactions in YouTube analytics tools to learn, improve and report on your YouTube strategy.

Analytics 102

Analytics Key Performance Indicator User-Generated Entertainment 102

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. Once you have identified the social media platforms that you will use, you can then determine the KPIs that are most relevant to those platforms.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Sprout Social

SEPTEMBER 19, 2024

In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Influencer marketing KPIs are essential to campaigns as they quantify the work both you and the influencer do.

Influencer Marketing 125

Influencer Marketing Key Performance Indicator Transform Marketing 125

Buffer Marketing

MAY 13, 2025

In this guide, I’ll walk you through 12 social media metrics that are especially worth a look at in 2025, when they’re most helpful, and how you can use what you learn to support your social media marketing goals. What are social media metrics?

Analytics 122

Analytics Social Media Marketing Key Performance Indicator Logistics 122

Sprout Social

DECEMBER 20, 2024

Measuring TikTok branded content ROI Measuring the return on investment (ROI) of TikTok branded content is essential for brands to assess the success of their marketing campaigns and optimize their strategies. One of the easiest ways to track influencer performance using TikToks native analytics is through using Invite Links.

Branding 123

Branding Influencer Marketing User-Generated Key Performance Indicator 123

Martech

JANUARY 7, 2025

Technology integration: Oversee the integration of various marketing technologies (e.g., CRM, email marketing, event management software) to streamline event planning, registration, and attendee engagement. Post-event follow-up: After the event, gather feedback from attendees and analyze the event’s success.

Key Performance Indicator 107

Key Performance Indicator Logistics Marketing Marketers 107

Hootsuite

DECEMBER 3, 2024

In this post, we’ll explore how social measurement can drive real results for your business. Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals.

Analytics 111

Analytics CRM Price Key Performance Indicator 111

Buffer Marketing

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. You can monitor competitors' strategies by checking for brand mentions and diving deeper into their social media engagement and analytics.

Price 120

Price Key Performance Indicator SEO Analytics 120

Hootsuite

JULY 15, 2025

Get a free social media report template to easily track and measure performance against your KPIs. Download now What are social media KPIs? Social media KPIs (key performance indicators) are numbers that help you measure how well your social media strategy is working.

Analytics 61

Analytics Key Performance Indicator Marketers Marketing 61

Sprout Social

MAY 1, 2025

Benefits of LinkedIn inbox management in Sprout Sprouts LinkedIn integration offers several functions, including publishing, response management, productivity tools and analytics. With this comprehensive social management tool, you can seamlessly share posts, engage with your audience and measure brand performance.

Management 100

Management B2C User-Generated Communications 100

Sprout Social

JUNE 16, 2025

At minimum, gather consistently tagged LinkedIn data using a LinkedIn analytics tool like Sprout Social and your CRM. This typically involves labeling and exporting separate datasets for each category before making them available to your marketing agency, marketing analytics team or uploading them to your modeling tool.

CRM 77

CRM Key Performance Indicator Transform Marketing 77

SocialPilot

JULY 17, 2024

Social media benchmarks are your guiding compass, helping you measure how your current performance stacks up against the industry standards and competitors. You can confidently assess your engagement rates, follower growth, and click-through rates against industry standards and revise your social media marketing strategy.

Transform 64

Transform Food Education Fashion 64

Sprout Social

MAY 1, 2025

Benefits of LinkedIn inbox management in Sprout Sprouts LinkedIn integration offers several functions, including publishing, response management, productivity tools and analytics. With this comprehensive social management tool, you can seamlessly share posts, engage with your audience and measure brand performance.

Management 69

Management B2C User-Generated Communications 69

Sprout Social

JUNE 11, 2025

Why brands should create their own influencer rate cards Social media marketers juggle several priorities: research, planning, content creation, analytics and much more. With the growing investment in influencer marketing, 26% of brands have dedicated 40% of their marketing budget to influencer partnerships.

Influencer Marketing 58

Influencer Marketing Price Key Performance Indicator Thought Leadership 58

Welcome Software

JANUARY 24, 2025

Step 1: Clarify your overarching campaign and content goals Define your primary marketing goals and objectives Set specific KPIs eg.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

SocialPilot

JUNE 27, 2025

to 2% by (content) Drive 300 qualified leads from LinkedIn carousel ads in 60 days Generate $5,000 in revenue from Facebook Shop posts this month Each of these connects content with a clear business result and that’s how you prove social ROI. GA4 (Google Analytics 4): Dive into user journeys, interests, and referral sources.

Thought Leadership 66

Thought Leadership Entertainment Education User-Generated 66

Vertical Response

NOVEMBER 29, 2024

Bard is an AI tool that combines creativity with analytical precision to produce catchy subject lines based on email content. Effective subject lines are crucial in email marketing because they significantly impact open rates and engagement.

Email Marketing 52

Email Marketing Transform User-Generated Marketing 52

Neil Patel

SEPTEMBER 25, 2020

Hiring a social media marketing consultant could be a game-changer for your business. Social media consultants have the knowledge and skills to turn your lagging social media campaigns around. Consider a social media marketing consultant your business’s Yoda.

Social Media Marketing 145

Social Media Marketing Marketing Marketers Key Performance Indicator 145

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. But it’s one thing to come up with a creative idea.

Social Media Marketing 144

Social Media Marketing Key Performance Indicator Marketing Marketers 144

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Hootsuite

JANUARY 11, 2022

Google Analytics is an important tool for any digital marketer. Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. What is Google Analytics? What is Google Analytics?

Analytics 145

Analytics Key Performance Indicator Digital Marketing Management 145

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Analytics 144

Analytics User-Generated Key Performance Indicator Social Media Marketing 144

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 97

Social Media Marketing User-Generated Marketing Marketers 97

OnPassive Marketing

SEPTEMBER 24, 2022

Social media marketing is such an effective form of advertising that businesses spend a lot of money on it to reach their audiences. This article will explore how you can use social media marketing even better to grow sales and keep your brand on top. The Importance Of Social Media Marketing.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketing 87

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Hootsuite

DECEMBER 7, 2020

Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are. Google Analytics is absolutely free. And once you have it implemented, Google Analytics allows you to track and measure your business’ traffic goals and prove the ROI of your web and social media presence.

Analytics 145

Analytics Key Performance Indicator eCommerce Management 145

Many Chat

JUNE 1, 2022

That means it’s time to take a good look at your Instagram analytics. . Instagram analytics will help you understand your audience’s behavior, patterns, and even break down your audience’s demographics. If you use this data wisely, you’ll be able to pivot your Instagram content and marketing campaigns to reach the right audience.

Analytics 98

Analytics Key Performance Indicator Price User-Generated 98

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. Digital marketing is any form of online marketing.

Digital Marketing 98

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 98

Hootsuite

JULY 20, 2023

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation.

Analytics 98

Analytics Health Key Performance Indicator Education 98

Sprout Social

NOVEMBER 2, 2021

Our primary goal for TikTok is increasing our awareness among key target audiences—social media managers, specialists and other digital marketers. Instead, we track key performance indicators (KPIs) like video views, profile views and audience growth. Refining our TikTok marketing strategy.

Marketing Strategy 137

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 137

Hubspot Marketing

JULY 14, 2022

Your social media strategy is your master plan for how you create, post, and engage with your social media content. It encompasses your social content guidelines, posting cadence, social media marketing campaigns , creative plans, and engagement strategy. Why You Need a Social Media Strategy.

Social Media Marketing 145

Social Media Marketing Real Estate Key Performance Indicator Promotion 145

Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). See it in action.

Key Performance Indicator 145

Key Performance Indicator Customer Journey Social Media Marketing Advertising 145

Hootsuite

SEPTEMBER 21, 2023

any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Not all social stats are created equal. 1 Analytics Tool for Growth Beautiful reports. But be careful.

Social Media Marketing 117

Social Media Marketing Key Performance Indicator Marketing Marketers 117

Hootsuite

JULY 2, 2019

That’s why we’ve rounded up the best social media marketing training courses available for free online. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. 15 of the best social media training courses and resources.

Key Performance Indicator 112

Key Performance Indicator Social Media Marketing Advertising Advertisers 112

Hubspot Marketing

MAY 26, 2023

social media marketing). Elements of a Marketing Audit A comprehensive marketing audit may include one or more of the following elements: 1. A SWOT analysis outlines the strengths, weaknesses, opportunities, and threats of your marketing. Back to You Again, no marketing plan is perfect.

Key Performance Indicator 139

Key Performance Indicator Marketing Marketers Price 139

Sprout Social

JANUARY 26, 2023

Even as you add TikTok posts and media to your existing content calendar, it will still be easy to visualize your entire content lineup at a glance. Once you start using the template, you can even improve how you measure key performance indicators (KPIs).

Key Performance Indicator 145

Key Performance Indicator Analytics Management Social Media Marketing 145