Remove Analytics Remove Key Performance Indicator Remove Video Marketing
article thumbnail

16 Crucial Social Media Metrics to Track In 2024

SocialPilot

Social media metrics are the key performance indicators (KPIs) that measure the success of your social media efforts. Video views Video views are the number of times a video has been watched on social media platforms. The simplest one is to look into each platform’s native analytics section.

article thumbnail

Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Know the most critical component of video marketing. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Other marketers mistakenly believe if they put big dollars into a video project, it will be a big success.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate Guide to Video Marketing

Hubspot Marketing

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

article thumbnail

7 Video metrics you need to know to measure success

Sprout Social

If you’re looking to ramp up your video marketing strategy , it’s important to know how to measure its performance. And that all starts with knowing the right video metrics to track. What are video content KPIs and why is it important to measure them? Ready to dive in? Engagement.

article thumbnail

The Unsung Relationship Between Customer Experience & Marketing: Delivering the Brand Promise

Hubspot Marketing

If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess "social media", "mobile-first experiences", or even "video marketing". Here's a brief description of the two: Marketing automation focuses on growing traffic and increasing conversion rates.

Customer 145
article thumbnail

The Ultimate Guide to Content Marketing in 2019

Hubspot Marketing

According to a recent HubSpot research, over 50% of consumers say they want to see videos from the brands they interact with. Additionally, video marketing can boost conversions, improve ROI, and help you build relationships with audience members. Next, set key performance indicators (KPIs) for your SMART goals.

article thumbnail

9 tips to get the most from your social media video content

Sprout Social

Use previous content’s success to inspire new videos. If you’re unsure of what video content your audience might like to see, tap into your social data. Using an analytics tool like Sprout Social , take a look back at your most successful content. What do you hope to accomplish with your video? Don’t neglect SEO.