Search Engine Land

APRIL 17, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Content Marketing Institute

MAY 14, 2018

Key performance indicators should be identified in the strategy. To drive your point home, highlight existing assets – white papers, articles, blog posts, etc. HANDPICKED RELATED CONTENT: 101+ Key Performance Indicators – Pick the Best. Create a video marketing strategy, says @NobleDigitalOne.

Video Marketing 112

Video Marketing Marketing Strategy Key Performance Indicator Transform 112

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives. Measuring & Assessing Utilize analytics tools to track the performance of your campaign.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”

Whitepaper 112

Whitepaper Analytics User-Generated CMO 112

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. Starting with clear goals and key performance indicators (KPIs) will help you make sure you stay on track. Social media channels.

Whitepaper 119

Whitepaper Key Performance Indicator Food Influencer Marketing 119

Scoop.it!

MARCH 17, 2022

Other factors to consider include competitor analysis and social media analytics. Analytics aside, you need to keep your ideal customer in mind. Google Analytics is one place to see where most of your traffic and engagement comes from, and you can promote more content through that channel. Measuring results.

Whitepaper 115

Whitepaper Key Performance Indicator Promotion Analytics 115

Hubspot Marketing

JULY 31, 2019

You can pull this information from Google Analytics or your social media analytics tools. White papers. Your content distribution strategy should involve setting goals for your content key performance indicators (KPIs) and their subsequent metrics: key performance indicators.

PR 145

PR Key Performance Indicator Price Whitepaper 145

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. How can you quickly update upper management on the worth of your content with ROI analytics on an ongoing basis to keep them motivated?

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Adobe Experience Cloud Blog

MAY 8, 2019

In the mid-funnel, research-and-consideration stage, your job is to educate buyers of the challenges they face and help them solve their issues with things like whitepapers, buying guides, analyst reports, and ROI calculators.

Thought Leadership 134

Thought Leadership Key Performance Indicator eBook Direct Mail 134

Scoop.it!

NOVEMBER 29, 2022

Besides writing blog posts, it involves publishing white papers, case studies, infographics, videos, and more. You can define your goals by identifying Key Performance Indicators (KPIs) and tracking these metrics. Google Analytics is a good example.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Marketing Insider Group

JANUARY 27, 2020

Google Analytics: Learn all about your blog or website’s audiences and the actions they take while they’re on your site. Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. June: Take a Good, Hard Look at Your Analytics. We tricked you!

Marketing Strategy 111

Marketing Strategy Content Marketing Whitepaper Manufacturing 111

Lynton Web

NOVEMBER 26, 2024

While vanity metrics like social media followers or email open rates can provide helpful context, the real power lies in tracking key performance indicators (KPIs) that directly tie to business outcomes. Integration between systems is crucial for accurate performance measurement and comprehensive reporting.

Transform 52

Transform Customer Acquisition CRM Marketing 52

Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives.

Influencer Marketing 129

Influencer Marketing User-Generated Key Performance Indicator Analytics 129

Adobe Experience Cloud Blog

OCTOBER 18, 2012

What key metrics do you report on a weekly, monthly, and quarterly basis? What key performance indicators (KPIs) will you use to determine if your revenue processes are on track? Marketo whitepaper: The ROI of Marketing Automation (registration required). Measurement and Metrics. How do you measure campaign ROI?

Marketing Automation Platform 128

Marketing Automation Platform Non-Profit Key Performance Indicator Transform 128

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. 1 Analytics Tool for Growth Beautiful reports. Go beyond vanity metrics and track the real value of your social media performance with Hootsuite.

Key Performance Indicator 115

Key Performance Indicator Social Media Marketing Whitepaper Marketing 115

Content Marketing Institute

OCTOBER 8, 2018

5 Ways to Translate Your Content Marketing Goals into Key Performance Indicators (KPIs). Without a critical mass of views, it is hard to use the analytics to learn any useful lessons about your video content. The old model of video marketing doesn’t do much to support regular metric tracking, a key to long-term success.

Video Marketing 112

Video Marketing Key Performance Indicator Whitepaper Marketing 112

Search Engine Land

MAY 13, 2024

Sometimes, it might be as simple as encouraging the reader to check out a blog post, download a whitepaper or register for a webinar. The key is to make sure your CTA is relevant to the content of the email and provides value to the reader. Tools like Google Analytics or BuzzSumo can give you great insights into what’s working.

Whitepaper 109

Whitepaper Thought Leadership User-Generated Key Performance Indicator 109

Search Engine Land

AUGUST 21, 2023

SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics. A KPI is a key performance indicator. This is a quantifiable measurement of performance in relation to a specific objective. Your SEO KPIs then track performance toward that goal.

SEO 94

SEO Key Performance Indicator Whitepaper Analytics 94

Duct Tape Marketing

SEPTEMBER 4, 2018

Some people will be willing to take online reviews, social media posts, and offers like white papers or webinars as enough to convince them to become a customer. Marketing teams are likely using Google Analytics or a similar tool to collect their data, while the sales team is probably using a CRM platform.

Whitepaper 73

Whitepaper Key Performance Indicator CRM Communications 73

Rock Content

AUGUST 6, 2023

One way to achieve this is through the use of Google Analytics , a free tool that can provide your team with helpful insights into how visitors interact with your brand and which marketing campaigns are most successful. However, you can benefit from identifying key performance indicators (KPIs) that can provide you with relevant information.

Key Performance Indicator 94

Key Performance Indicator Marketing Marketers Whitepaper 94

CXL

JUNE 16, 2022

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. Google Analytics and CRM) used to track them. Marketing strategy. Usage policies. Marketing software.

Marketing 124

Marketing Marketers User-Generated Customer Journey 124

Search Engine Land

MARCH 3, 2023

Web analytics tool (like Google Analytics) Content management system ( WordPress , Drupal, Joomla, etc.) Determine: The key performance indicators (KPIs) you can attach to your goals. Alternately, if you decide to invest in video or infographics, you need people with those skill sets.

Real Estate 99

Real Estate Key Performance Indicator Whitepaper Promotion 99

Hootsuite

OCTOBER 21, 2020

Establish your key performance indicators (KPIs), then set benchmarks and achievable goals. Leverage market research, internal expertise, and other resources to create blog posts, whitepapers, webinars and other content to share on social media. Google Analytics. What metrics and data will you monitor? Brandwatch.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Hubspot Marketing

NOVEMBER 30, 2022

With digital marketing, you can see the exact number of people who have viewed your website's homepage in real-time by using digital analytics software available in marketing platforms like HubSpot. You can also see how many pages they visited, what device they were using, and where they came from, amongst other digital analytics data.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Search Engine Land

MARCH 6, 2023

Videos , blog posts , podcasts , webinars , infographics, whitepapers, ebooks, case studies, and more are all possibilities. At a base level, you'll need a content management system (like WordPress), a keyword research tool, an analytics tool, and an editing tool. Keep in mind you may need to diversify to more than one type.

Key Performance Indicator 90

Key Performance Indicator Promotion Whitepaper eBook 90

Lusha

JULY 11, 2024

It’s a person or company that has indicated some level of interest in your product or service. This interest could manifest in various ways: Downloading a piece of content: They may have grabbed your latest eBook or whitepaper. This could include downloading a whitepaper, attending a webinar, or requesting a demo.

Whitepaper 52

Whitepaper Transform CRM eBook 52

SMA Marketing

APRIL 18, 2024

Website analytics and social media tracking tools allow you to monitor key metrics such as website traffic, lead generation, and engagement rates. This may include blog posts, articles, whitepapers, e-books, videos, podcasts, infographics, and case studies.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Lusha

JULY 21, 2024

Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers. But your work continues.

CRM 52

CRM Customer Acquisition User-Generated Whitepaper 52

Lusha

JULY 17, 2024

Shared Metrics: Define key performance indicators (KPIs) that both teams agree on. Leverage Technology: ABM platforms often have built-in analytics and reporting features that can help you track and measure your success. This might include blog posts, white papers, webinars, case studies, and personalized emails.

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52

Lusha

NOVEMBER 11, 2024

Here are some tactics you can use to attract potential customers and capture their interest: Content Marketing : Create and share valuable content, such as blog posts, ebooks, whitepapers, and videos, to attract and engage your target audience. By monitoring these numbers, you can assess your performance and find ways to improve.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Hootsuite

MARCH 31, 2020

Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. How the Twitter Algorithm Works. Conversion rate.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Lusha

NOVEMBER 18, 2024

This could include: Blog posts White papers Ebooks Infographics Videos By providing helpful resources, you position your company as an expert and build trust with potential customers. Key Performance Indicators (KPIs) KPIs are numbers that help you track how well your prospecting activities are working.

Whitepaper 40

Whitepaper CRM Key Performance Indicator B2C 40

Backlinko

MAY 14, 2024

Google Analytics also helps with market research. Like white papers and case studies. Measure and Optimize Your Marketing Performance Set Up Tracking and Analytics You can’t improve what you don’t measure. Compile a list of phrases to gain deeper insights into your audience. And provide the best ROI.

PR 113

PR Customer loyalty User-Generated SEO 113

Tiecas

OCTOBER 16, 2023

This involves tracking key performance indicators (KPIs) like website traffic, lead generation, social media engagement, and conversion rates. Examples of gated content include eBooks, whitepapers, and case studies. They are not impressed by top-of-funnel stats from Google Analytics.

Manufacturing 52

Manufacturing Content Marketing Key Performance Indicator Transform 52