Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Market Research 145

Market Research Social Media Marketing Marketing Marketers 145

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Market research analysts have the lowest unemployment rate, 3.2%, according to the same study. Account Plan Creator generates a structured account strategy.

Transform 112

Transform User-Generated Analytics Social Media Marketing 112

Martech

FEBRUARY 12, 2025

Market researchers use AI and automation to collect and analyze large datasets from various sources, including third-party and custom-built solutions. Automation also streamlines product launch logistics, managing handoffs and approvals between teams.

Transform 121

Transform Logistics User-Generated Marketing 121

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights.

Market Research 126

Market Research Content Marketing Marketing Marketers 126

Martech

AUGUST 7, 2024

Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Data-driven marketing is the right approach for running campaigns. Start with comprehensive market research to understand your audience’s behaviors, preferences and needs.

Key Performance Indicator 123

Key Performance Indicator Analytics CRM Retail 123

Martech

OCTOBER 17, 2022

Four months pre-COVID, I saw the need for comprehensive online focus group technology,” said Ron Howard, CEO of consumer research and survey firm Mercury Analytics. Dig deeper: You need a market research mind-set. But maybe not in the way a marketer expects. Zoom fatigue is real.” Karubian explained. Q before Q.

Market Research 136

Market Research Marketing Marketers Food 136

Hubspot Marketing

OCTOBER 3, 2024

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. Tactical Tips for Optimizing AI for Brand Tracking AI is great — but it’s not perfect.

Branding 129

Branding Customer loyalty CMO Market Segmentation 129

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. What is AI analytics?

Analytics 134

Analytics Transform Key Performance Indicator CRM 134

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

Analytics 140

Analytics Marketing Marketers Global Marketing 140

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Research, analytics, creativity and communication all provide strong foundations for social media managers thinking about their next big career move. Community management.

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Management Transform Communications Market Trends 143

Martech

JUNE 11, 2024

Data analytics is integral to modern business strategies, driving crucial decision-making processes. To master each of those pieces, you want to work your way up the data analytics hierarchy, ensuring data governance at each step. Data analytics pain points We all collect data, but do we collect data correctly?

Analytics 113

Analytics Transform Whitepaper User-Generated 113

Rock Content

SEPTEMBER 12, 2023

Market research plays a pivotal role in marketing. Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. What is Marketing Research?

Market Research 97

Market Research Marketing Marketers Traditional Marketing 97

Martech

JULY 25, 2024

Ipsos , a market research firm, introduced Creative|Spark AI, a tool that predicts human reactions to video ads and delivers insights quickly. Metricool , a social media management platform, announced new features including LinkedIn analytics, an enhanced AI assistant, and integrations with Google Drive and Canva.

B2C 110

B2C Energy User-Generated Retail 110

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool? Another essential: enhanced link tracking.

Analytics 128

Analytics Influencer Marketing Health eCommerce 128

Hubspot Marketing

APRIL 13, 2022

Research tools. Analytics tools. These are the tools you will use to capture more leads on your site, thus improving your CRO analytics. It’s Google Analytics meets SumoMe meets a CRM. Along with their Google Analytics research tools, the Sumo suite helps you gain on-page insights and increase your email list.

Analytics 145

Analytics Price Real Estate Fashion 145

Martech

DECEMBER 16, 2024

Dig deeper: How to augment market research and glean customer insights with AI Why do we fall into the assumption trap and how to get out Dropboxs transformation was powerful, but they arent alone. Airbnb, Slack, Peloton, HubSpot and Arm & Hammer Baking Soda all use similar customer-centric marketing strategies.

Marketing Strategy 104

Marketing Strategy Customer Transform Marketing Mix 104

Adobe Experience Cloud Blog

JANUARY 18, 2018

” The question now, if marketing and advertising are the essential elements to generate sales and profiles, how is the process managed and executed when it comes to large-scale businesses? Is this an idea that works merely on paper or is there really a system to aligning marketing and sales that works? Market Research.

Management 133

Management Thought Leadership User-Generated Advertising 133

Hootsuite

DECEMBER 4, 2024

Thanks to Wealthsimple Foundation’s market research, they found that young Canadians gravitate most to simple, short content in video format — that’s why they decided to make a YouTube series (more on that later!). Use your analytics to see if your intended audience and your target audience match up. Make the most of your money.

Non-Profit 97

Non-Profit Education Analytics Thought Leadership 97

Hubspot Marketing

JULY 22, 2024

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 105

Marketing Plan Social Media Marketing Marketing Marketers 105

Sprout Social

MARCH 15, 2022

Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. What is brand reputation management? Brand reputation management is the process of monitoring and influencing the public perception of your brand. The 3 pillars of brand reputation management.

Management 143

Management Branding Customer loyalty Communications 143

Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Systematic market research and customer feedback must guide product iterations and refine marketing strategies.

Product Marketing 101

Product Marketing Product Transform Marketing 101

Sprout Social

JANUARY 29, 2024

A strong reputation management strategy can attract new customers and deepen existing relationships. Use this article to learn how to establish a comprehensive online reputation management strategy. What is online reputation management? Why does online reputation management matter?

Management 131

Management Shipping Health Market Research 131

Buffer Marketing

OCTOBER 2, 2024

For example, suppose you’re a productivity creator and find videos on “time management” have the highest VPH across all your competitors. Alternatives competitor analysis tools to Competitors App Similarweb is one of the best competitor analysis tools for comprehensive data across content marketing and market research.

Price 116

Price Key Performance Indicator SEO Analytics 116

Martech

AUGUST 20, 2024

The types of data they can provide include job titles, department, location, seniority, email addresses, phone numbers, companies to target, financial statements, sales figures, customer information, market research data and much more. Our marketing campaigns are inefficient. Does it offer identity management?

Law 102

Law Management Price Place 102

Sprout Social

DECEMBER 5, 2023

Several brands, including United Airlines, have reportedly lost patrons and billions in value due to their poor management of the Flight 3411 incident involving a forcefully removed passenger that went viral online. Reputation management helps you maintain a professional image and improve your customers’ perception of your brand.

Management 124

Management Analytics User-Generated Branding 124

Litmus

OCTOBER 31, 2024

You want to personalize your emails more and try the latest trends, but something stands in your way: customer data management. For many marketers, coming up with creative email ideas is much more fun (and less confusing) than cleaning up data, tracking new metrics, and finding customer insights. But it’s absolutely essential.”

CRM 85

CRM Management Email Marketing Transform 85

Hootsuite

SEPTEMBER 19, 2019

Social media managers own the skills that brands need in order to succeed on social. billion people using social media —and a million more joining every day—we all know that no marketing strategy can survive without a social component. What is a social media manager? What does a social media manager do? Download them now.

Management 112

Management PR Key Performance Indicator Analytics 112

Jeff Bullas

FEBRUARY 2, 2023

Reporting & analytics It can take a unique skill set to monitor the analytics Instagram collects and turn them into easily-understandable reports. Later also offers analytics options so you can know which of your posts are resonating with your followers. You can also see the latest trends and conduct market research.

Price 241

Price Analytics Marketing Marketers 241

illumin

JANUARY 7, 2025

With illumins connected journey, you can manage ad creative and ad frequency at every stage, establish alternative pathways, and enhance performance based on user behavior. They create campaigns with a focus on data and market research to meet their client goals within a given budget. What do agencies need in a DSP?

Transform 59

Transform Advertising Advertisers Analytics 59

Backlinko

NOVEMBER 8, 2024

Businesses relied on market research reports, customer surveys, and a bit of gut instinct to decide what to build or improve on. AI can help you manage the complexity of product development. AI can give you access to real-time insights into market trends and user behavior. AI can make this process far more manageable.

Price 111

Price Real Estate Promotion Food 111

Sprout Social

AUGUST 21, 2023

As a business, managing Google reviews is a big deal. In this post, you’ll learn all about Google review management — from why it’s important to finding the best software to help you automate your strategy. They’re also excellent brand awareness, SEO and market research tools. Let’s get started.

Management 98

Management Branding User-Generated Customer 98

Backlinko

FEBRUARY 27, 2025

In this guide, you’ll learn which Semrush plan matches your needs, whether you’re a solo blogger tracking 100 keywords or an agency managing 40+ client websites. This is where you can add specialized tools for needs like local SEO and social media management. Or pick a cheaper plan that limits your ability to grow.

Price 63

Price eCommerce SEO User-Generated 63

Hubspot Marketing

JANUARY 28, 2025

Marketing spend optimization means getting the most out of your marketing budget. In short, you use deep analytics to see whats working and adjust your strategy to make every dollar count. According to Diaz, his team kicked off the task with Google Analytics and Facebook Ads Manager.

Transform 64

Transform Non-Profit Marketing Marketers 64

Hubspot Marketing

JANUARY 21, 2025

Having a structured research plan will help with other aspects of your content workflow , like a marketing calendar or editorial calendar , content intelligence , and any other tools you and your team use to maintain a well-oiled marketing machine. Google Analytics , a commonly used tool, has similar metrics.)

User-Generated 97

User-Generated Market Research SEO Email Marketing 97

Martech

MARCH 27, 2023

Hiring talent with analytics experience is emerging as a critical priority this year. By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions. Hiring talent with analytics experience. Consumer privacy is also a significant consideration.

Digital Marketing 25

Digital Marketing PR Analytics Copywriting 25

SMEI

MARCH 10, 2022

By researching your target audience, you’ll be able to create marketing materials that appeal to them and begin reaching prospective consumers effectively. Developing a buyer persona is an important part of your target market research. Free Marketing Guide. Get Your Free Marketing Guide Now.

Marketing Strategy 162

Marketing Strategy Marketing Marketers Direct Mail 162

Neil Patel

OCTOBER 25, 2020

Like Column Five Media, my agency, Neil Patel Digital , has also worked with global brands such as Google, eBay, Intuit, Facebook, and dozens of others: Here’s how I define a marketing agency: “A marketing agency is a business that researches, strategizes, brands, and promotes a company’s products or services.

Market Research 136

Market Research Marketing Marketers Analytics 136