Lusha

MAY 17, 2018

We are searching for a talented Performance Marketing Manager to join our TLV office, who is looking for a great growth opportunity to be part of a fast-paced growing team. You will be joining at a pivotal time, as we are scaling up our marketing activity. Manage GTM and implement new tracking when needed.

Performance Marketing 7

Performance Marketing Management Analytics Marketing 7

Lusha

MAY 17, 2018

We are searching for a talented Performance Marketing Manager to join our TLV office, who is looking for a great growth opportunity to be part of a fast-paced growing team. You will be joining at a pivotal time, as we are scaling up our marketing activity. Manage GTM and implement new tracking when needed.

Performance Marketing 75

Performance Marketing Management Analytics Marketing 75

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Every enterprise is unique and at a different level of maturity in its web, social, mobile and multichannel marketing efforts.

Analytics 98

Analytics Real Estate CRM Communications 98

Bannerflow

FEBRUARY 26, 2020

It’s an ad tech term that has grown rapidly within digital advertising circles but what exactly is a creative management platform, or CMP? And why does every marketing team need one? Achieving brand consistency, across multiple campaigns and markets. But firstly, what is a creative management platform? Give it a try.

Management 98

Management Advertisers Advertising Transform 98

Martech

APRIL 7, 2022

Salesforce’s 3rd Marketing Intelligence Report reveals insights trends on data and analytics from 2,500+ marketers worldwide. Join us as we unpack how data has become central to marketing success. Register today for “Top Data and Analytics Trends for the Digital-First Marketer,” presented by Salesforce.

Analytics 98

Analytics Marketing Marketers Customer 98

Martech

JANUARY 8, 2025

For instance: Senior management needs clear performance indicators like percent against sales targets or YoY comparisons. Data inputs in a media performance report, its crucial to validate conversion tracking tools, such as Adobe, Google Analytics (GA), or other platforms, to ensure confidence in performance metrics.

Analytics 107

Analytics eCommerce CRM Retail 107

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Transform 126

Transform Whitepaper Thought Leadership Customer Journey 126

Adobe Experience Cloud Blog

MARCH 29, 2012

And why is it important to all of us involved with deploying marketing automation and Revenue Performance Management (RPM) to drive profitable, sustainable growth? What really has pushed big data into the business spotlight is the growing accessibility of powerful data analytics that enable marketing and sales departments (i.e.,

Analytics 119

Analytics Management Promotion Product 119

CXL

MAY 27, 2022

In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter? The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest.

Management 79

Management User-Generated Inbound Marketing CRM 79

Animalz blog

OCTOBER 24, 2024

Organic traffic often drives your highest-quality customers, but few teams have the analytics setup and know-how to discover this. I knew Google Analytics existed but hadn’t done any of the trainings or understood what was important to look for. Everyone had to be certified in Google Analytics — that was a requirement.

Analytics 57

Analytics PR User-Generated Food 57

Martech

MARCH 21, 2024

AI’s predictive analytics can unlock nuanced consumer behavior patterns, allowing for more targeted marketing efforts. AI can refine attribution models, making it simpler to connect marketing spend with outcomes. Calculated risk management. Customer insights. ROI measurement. Determine your benchmarks for ROI.

Transform 121

Transform Analytics CMO CRM 121

Hubspot Marketing

NOVEMBER 16, 2022

Each recommendation has been assigned a “best for” category to help you easily identify what core function it performs. The Best Instagram Marketing Tools. The Best Free Instagram Marketing Tools. Inside HubSpot’s Social Media Management Software. HubSpot’s social media management software is a powerful all-in-one tool.

User-Generated 131

User-Generated Price Analytics Marketing 131

Martech

JUNE 14, 2024

Understanding the gap Marketers have historically built structures that physically and culturally separate teams. The creatives included campaign management, graphics and copywriting, with a focus on content creation, campaign ideation, branding and storytelling. On average, employees waste 5.3

Gen Z 125

Gen Z Marketing Marketers Copywriting 125

Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. Social marketing and performance marketing collide. Enter social performance marketing. In the past, social performance marketing has been handled by specialists. Brands strike a balance between public and private engagement.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

CRM 108

CRM Marketers Marketing Customer loyalty 108

Marketing Insider Group

NOVEMBER 18, 2020

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Spend 10% of Revenue on Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Martech

JUNE 12, 2024

Your sales and account management teams may already be using some of your prospecting content in relationship building. It’s time to pay attention, customize your tools for specific customer needs and learn from the data to improve your performance rate for all audiences. Services 1.

Customer 113

Customer Education Customer Acquisition User-Generated 113

Martech

JUNE 30, 2023

In pursuit of operational efficiency, 60% of marketing organizations have centralized some or all of their functions. This can leave them struggling with managing disparate teams that do similar work. The unit head should have consultancy, agency or advisory experience, management and measurement competency.

Thought Leadership 110

Thought Leadership Analytics Market Research User-Generated 110

Calvyn Lee Blog

NOVEMBER 24, 2023

Set Goals and Optimize Campaigns Through Testing Essential to digital marketing success is an iterative test-and-learn approach: Set clear goals and key performance indicators (KPIs) Measure analytics to monitor performance Test content, offers, creatives, etc. This demonstrates the power of data-driven experimentation.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Martech

OCTOBER 1, 2024

Analytics that enable them to compare that forecast with actual performance across time. Nonlinear multipliers: Why marketing’s impact is different The need for this is particularly acute for functions that are nonlinear multipliers of business performance.

Finance 113

Finance Marketing Marketers CMO 113

Martech

JUNE 24, 2024

Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. These brands are miles ahead in figuring out how to make AI work for them, finding unique applications tailored to their marketing needs and goals.

Branding 120

Branding CMO Copywriting Marketing 120

Adobe Experience Cloud Blog

NOVEMBER 3, 2011

Probably more than anything, to manage a business to real and enduring success in today’s fiercely competitive marketplace, you need to stay on an offensive footing. For example, marketers today are inundated with a dizzying array of data and media, which must be managed with skillful agility to attract, nurture, and convert leads.

Analytics 123

Analytics Management Branding Product 123

Hubspot Marketing

AUGUST 12, 2022

Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing. Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. That’s 80% of the population.

Digital Marketing 120

Digital Marketing Pharmaceutical Real Estate Transform 120

Bannerflow

APRIL 16, 2020

Chances are, as a performance marketer, you would have heard of personalisation within much of your marketing strategy, you might even be performing some personalisation yourself. Analytics platform. Google analytics, Heap analytics or Crazy Egg are popular in this category. Tag management platform.

Advertising 98

Advertising Advertisers Fashion CRM 98

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage.

Influencer Marketing 117

Influencer Marketing Customer Journey Health Marketing 117

Sprout Social

OCTOBER 14, 2021

Beyond assessing your company data, business intelligence tools are likewise capable of identifying trends and opportunities related to marketing and sales. What are your top-performing marketing channels and best-selling products? The platform lets you pull data from internal sources such as Google Sheets and Analytics.

eCommerce 125

eCommerce Analytics User-Generated Food 125

Martech

MARCH 5, 2024

HubSpot is also rolling out a series of updates designed to refine your content delivery, optimize lead management processes and provide profound analytical insights that drive strategic decision-making. Improved customer service management with all-new Help Desk workspace. Simplified analytics with trend lines in reports.

Transform 107

Transform Management Analytics Communications 107

Martech

JULY 26, 2024

Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. Digital marketing specialist Robert Brady said removing the foreboding deadline (that kept getting pushed back) is a positive.

Non-Profit 124

Non-Profit Advertisers Advertising Digital Marketing 124

Martech

SEPTEMBER 18, 2023

Those are really what bring our sales and marketing teams together. I collaborate with folks like our performance marketer, who’s much more in the campaigns and workflow side. You can have all the analytics and all the tools, you’re still going to be trying to find the gaps on that next step or whatever it is.

Manufacturing 123

Manufacturing Copywriting CRM Marketing 123

Neil Patel

OCTOBER 21, 2020

Marketing automation helps you achieve this at scale, so you’re able to provide the one-on-one attention and personalization customers expect. Increased traffic: Big companies have embraced analytics, but most don’t know how to use their data. As you grow, it gets harder to manage all of this manually.

Customer Acquisition 124

Customer Acquisition Marketing Marketers Retail 124

Martech

OCTOBER 24, 2023

AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns. Data integrity: Reliable data sourcing and management ensure the information you’re acting on is accurate and actionable.

Transform 120

Transform Customer Journey Analytics Digital Marketing 120

Martech

JUNE 3, 2022

Common capabilities of these platforms include: Message design and creation Workflow automation and collaboration Message previewing Email sending Deliverability management Data management Ecommerce capabilities Analytics and reporting Third-party integrations Automation and landing pages. Deliverability management.

Email Marketing 141

Email Marketing Branding Marketing Marketers 141

Martech

SEPTEMBER 10, 2024

For example, if survey data reveals that a certain demographic is interested in eco-friendly products, appending transactional data might show that this group is more likely to purchase products during certain times of the year, allowing for more precise marketing campaigns.

Market Research 114

Market Research Analytics Marketing Marketers 114

Marketing Insider Group

SEPTEMBER 9, 2020

Choosing the right target CPL helps you assess your marketing projects, prioritize efforts, and spend your marketing budget on ones that align with your business goals. Analyze your website’s traffic (through tools like Google Analytics) to help measure your marketing performance. Website Traffic.

Thought Leadership 128

Thought Leadership Customer Acquisition Key Performance Indicator Price 128

Martech

APRIL 14, 2022

They take those analytical insights and turn them into words, pictures and messages that entice the customer to make the next click on that web site, text or email message. Marketers must manage their creative teams to best effect. In managing creatives, Somers stressed the need for two things: psychological safety and honesty.

CMO 121

CMO Analytics Digital Marketing Management 121

Hootsuite

OCTOBER 2, 2024

For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. Social media management and AI tools can help streamline your efforts and boost productivity. A social media management dashboard is a must for anyone running campaigns on more than one channel.

B2C 93

B2C CMO Copywriting Analytics 93

Martech

JUNE 1, 2023

For example: As a [marketing manager], I want to [measure my campaigns]. There is no “so that” Why does the marketing manager want to measure their campaigns? For example: As a CMO, I want to understand which channels are performing, so that I know which channels are driving revenue.

Transform 117

Transform Marketers Marketing Analytics 117