Litmus

SEPTEMBER 25, 2024

Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails. Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. Data analytics: Use data like your email analytics to continuously refine your approach.

Management 96

Management Marketers Marketing CRM 96

Sprout Social

JANUARY 28, 2025

What differentiates successful creators from others is how they use their analytics. In this post, well show you how to track your Instagram Reels analytics. How to see Instagram Reels analytics directly from the app Before we dive into what your numbers mean, lets make sure you can actually see them.

Analytics 88

Analytics Transform Education Branding 88

Marketing Insider Group

DECEMBER 17, 2024

Customer relationship management (CRM) strategies and systems are excellent tools for modern businesses. This guide outlines how CRM systems empower businesses to manage data effectively while driving business growth. Real-time analytics provide visibility into customer behavior and trends.

CRM 98

CRM Management Customer Analytics 98

Martech

MARCH 4, 2025

A more significant issue is their lack of a customer journey management approach. Striking the right balance is easier with a journey management approach. Net Promoter Score (NPS) is better for evaluating the loyalty program. Why does this happen? Feedback mechanisms should also vary by journey stage. Processing. See terms.

Management 106

Management Customer Journey Customer Analytics 106

Marketing Insider Group

AUGUST 26, 2024

As a result, each customer receives messages and promotions that are relevant to them, enhancing their overall experience. Predictive Analytics Using AI to predict customer behavior and trends is highly beneficial for marketers. Predictive Analytics Using AI to predict customer behavior and trends is highly beneficial for marketers.

CRM 123

CRM Transform Marketers Marketing 123

SocialPilot

APRIL 29, 2025

Managing reviews for a business across different review management platforms is complicated enough. Add to this several more storefronts, franchises, or branches, and suddenly, multi-location review management gets even more overwhelming. What is Multi-location Review Management? Enter GBP Insights.

Management 59

Management Logistics User-Generated Place 59

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Creative power: The same team member can generate assets on the spot for any channel.

Customer 126

Customer Transform Customer loyalty Marketers 126

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Integrated CRM : Deploy sophisticated CRM systems such as Salesforce or Microsoft Dynamics to streamline customer data management and enhance marketing automation.

Transform 128

Transform Whitepaper Thought Leadership Customer Journey 128

SocialPilot

JULY 24, 2024

It provides insights into the effectiveness of your content in promoting users to share it with others and amplifying its reach beyond your followers. You must check each platform’s ad manager to see your CPC. The virality rate is the total number of shares divided by total impressions multiplied by 100. Be sure to check it often.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Search Engine Land

JULY 23, 2024

Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics. Detailed analytics metrics Page views: The number of times your content pages are viewed. Community engagement: Interacting with followers, responding to comments and managing your online community.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Marketing Insider Group

AUGUST 12, 2024

The plugin supports a variety of marketing tools, including forms and pop-ups, which you can seamlessly integrate into your site to capture leads, promote special offers, and engage visitors more effectively. Key Features MonsterInsights is notable because of its seamless integration with Google Analytics.

User-Generated 119

User-Generated Analytics Marketers Marketing 119

Martech

OCTOBER 2, 2024

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. The new option allows advertisers to target the most valuable shoppers using Pinterest’s predictive analytics, based on thousands of signals in Pinterest. Promotions. GenAI creative tools.

Shoppers 118

Shoppers User-Generated Price Promotion 118

Martech

NOVEMBER 12, 2024

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. Concepts like machine learning, predictive analytics and natural language processing might sound like tech jargon, but understanding these basics makes all the difference when using AI effectively.

Marketers 122

Marketers Marketing Analytics Management 122

Hootsuite

NOVEMBER 4, 2024

Audience demographics Hootsuite Analytics These are the basic characteristics of your audience – things like age, gender, language, and location. How to get these insights You can find this information in the native analytics tools of most social media platforms, or in a dedicated social media analytics tool.

Analytics 112

Analytics Price Social Media Marketing CRM 112

Marketing Insider Group

DECEMBER 10, 2024

CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to reach customers more effectively. Integrated CRM campaigns improve tracking and analytics. Look for platforms offering segmentation, automation, and detailed analytics.

CRM 111

CRM Email Marketing Analytics Marketers 111

Hubspot Marketing

JULY 12, 2024

I asked Jenny Sowyrda , Manager of Community Strategy and Operations at HubSpot, her tips for building an online community and understanding your motivations was her first piece of advice: “Know why you’re building a community (from a business perspective) and who you’re building a community for. Understand why you’re building a community.

Management 113

Management Promotion Law Market Research 113

Martech

AUGUST 5, 2024

Data analytics: Continuously analyze the performance of your campaigns using data analytics tools. Martech tools: HubSpot: For content management and analytics. How to achieve: Promote your content on social media and through email newsletters. Martech tools: Mailchimp: For creating and managing email campaigns.

Whitepaper 121

Whitepaper User-Generated eBook Analytics 121

Martech

SEPTEMBER 9, 2024

This typically includes: Marketing expenses: Costs associated with advertising, promotions, content creation, social media , SEO, and any other marketing initiatives. This data can typically be found in your customer relationship management (CRM) system or sales reports. For this prompt, try selecting the analytics expert persona.

Customer Acquisition 109

Customer Acquisition Customer Food CRM 109

Martech

JANUARY 17, 2025

A critical component of this stack is the content management system (CMS) , which must address key challenges businesses face today: Achieving visibility in multimodal search. Managing total cost of ownership. Establishing a presence in large language models (LLMs). Leveraging AI opportunities.

SEO 115

SEO Gen Z Customer Journey User-Generated 115

Marketing Insider Group

FEBRUARY 3, 2025

Use analytics to refine and improve over time. Create an Editorial Calendar An editorial calendar is essential for managing content creation. Image source Promote Content Effectively A blog’s success depends on how well it reaches its audience. Promotions also involve repurposing content for different formats.

Thought Leadership 104

Thought Leadership Promotion Analytics User-Generated 104

Martech

AUGUST 12, 2024

Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g., Data-driven decision-making Analytics and Reporting: Leverage the analytics capabilities of the CDP to track campaign performance, customer engagement metrics, and conversion rates.

Customer 113

Customer B2C CMO Customer Journey 113

Martech

JANUARY 7, 2025

Prompt: List out in top five bullets what a martech manager would contribute for a large event. A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. For this prompt, try selecting the marketing manager persona. Heres something somebody asked me!

Key Performance Indicator 104

Key Performance Indicator Logistics Marketers Marketing 104

Martech

DECEMBER 6, 2024

It also knows about machine learning, marketing analytics, and Agile Marketing. This includes expanding initial AI efforts, finding high-impact use cases, training teams, and managing organizational change. For instance, asking, “What do you know about the use of AI to improve marketing analytics?”

Transform 127

Transform Analytics User-Generated Education 127

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? Facebook: A mix of everything, including videos, images, blog links, and event promotions. Promotional Content: Special offers, product highlights, or sales events.

User-Generated 98

User-Generated Education Promotion Management 98

Backlinko

OCTOBER 23, 2024

Next, use Google Analytics to research essential demographic information (if you have enough existing data). Go to Reports > Tech > Overview in Google Analytics to see what browsers and operating systems your audience uses. Find the Most Effective Channels to Promote Your Content Creating great content is only half the battle.

Marketing Strategy 111

Marketing Strategy Content Marketing eBook Marketers 111

Sprout Social

SEPTEMBER 26, 2024

Once you have these two numbers, here’s how to check engagement rate on Instagram: Engagement rate = (Total interactions/Total followers) x 100 Alternatively, you can automatically calculate your Instagram engagement using an Instagram analytics tool. Review your Instagram analytics to see your past months’ best-performing posts.

User-Generated 121

User-Generated Food Analytics Promotion 121

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. The year I turned 30, I started a new job.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Hootsuite

OCTOBER 18, 2024

We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Amanda Wood Senior Manager, Social Marketing at Hootsuite Step 2. What is social media marketing?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketers Marketing 114

Hootsuite

NOVEMBER 28, 2024

For instance, travel enthusiasts looking for tips might be intrigued by promoted Pins highlighting micro-financing options for their next adventure.” Luckily, Hootsuite has you covered for easy scheduling and content management — Pinterest and beyond. In any case, we recommend an analytics tool for smooth sailing.

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

Buffer Marketing

JANUARY 9, 2025

have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so. ⚠️ Note : You have to follow TikTok’s advertising policies to use the TikTok ads manager. 56 percent of TikTok users in the U.S. To set up TikTok Pixel: 1.

Advertising 105

Advertising Advertisers User-Generated Gen Z 105

Martech

FEBRUARY 19, 2025

What if anyone on your marketing team whether theyre an analyst, a campaign manager or even an intern could simply ask a question about marketing performance and receive a detailed, data-backed analysis in seconds? Traditional analytics often feels like driving using only the rearview mirror. Why is this so critical to understand?

Analytics 131

Analytics Marketers Marketing User-Generated 131

Buffer Marketing

APRIL 30, 2025

Detailed analytics can help in understanding post performance and user engagement. 💡 Bonus tip : The Instagram app also supports shoppable galleries, product tagging, and built-in analytics when you link your profile to a website — making it easier to track what’s driving clicks.

User-Generated 103

User-Generated Analytics Fashion Management 103

Hootsuite

JANUARY 14, 2025

A Facebook Business Page is a public profile on Facebook that businesses, organizations, and public figures can use to promote themselves. You need a Facebook Business Page to run Facebook ads, open a Facebook shop , or create a Facebook Group managed by your brand. Another Facebook Page management tool thats easy to use?

Analytics 114

Analytics User-Generated Social Media Marketing Management 114

The Marketing Operations Leader

JANUARY 2, 2025

Tangible Steps: Enroll in Online Courses: Platforms like Coursera, LinkedIn Learning, HubSpot Academy, marketingops.com, and Maven offer free and paid courses on marketing automation, CRM tools, campaign management, and project management. Tangible Steps: Campaign Management: Take ownership of specific campaigns.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketers 130

Buffer Marketing

DECEMBER 16, 2024

Whether you're managing social media content, running marketing campaigns, or just want to tidy up the links you share, we'll help you find the best URL shortener for your needs. If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly. Jump to a section: 1.

Price 109

Price User-Generated Analytics Shoppers 109

Welcome Software

DECEMBER 4, 2024

That's where Customer Experience Management (CXM) comes in. What is customer experience management? Customer experience management (CXM) is the process of optimizing every detail of the customer lifecycle, from their first encounter with a landing page to their thousandth purchase. CXM connects all individual touchpoints.

Management 52

Management Customer Customer Journey Shipping 52

Hubspot Marketing

JANUARY 8, 2025

As a content pro (and former social media manager), Ive got you covered. Data analytics and reporting: This includes evaluating post-level metrics (e.g., Tools and software: This includes publishing, reporting, campaign management, social listening and monitoring, and other social media management tools. (If

Social Media Marketing 130

Social Media Marketing CMO Finance Health 130