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How to grow your organic reach with behavioral analytics insights

Martech

Behavioral analytics provides a clear view of how users interact with your site: where they click, what grabs their attention and what makes them leave. Behavioral analytics is a practical toolkit for building a more user-friendly site that keeps visitors returning. What is behavioral analytics in a nutshell?

Analytics 125
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How to Promote Your Content as a Creator

Hubspot Marketing

The importance of an effective content promotion strategy can‘t be overstated, but it’s not something that you discover instantly. Finding your perfect content promotion strategy has a learning curve that every creator has to navigate: Picking up momentum with platform algorithms. Learning about your target audience. Why a year?

Promotion 102
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Digital asset management and content management systems: Best of the MarTechBot

Martech

Answer: Yes, a digital asset management (DAM) system can indeed feed into a content management system (CMS). Consistent branding: By using a DAM to manage digital assets, organizations can ensure that all content published through the CMS adheres to brand guidelines. Here’s something somebody asked me!

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What Help Scout's VP of Brand Considers When Promoting Individual Contributors & People Managers [+ How These Promotions Differ]

Hubspot Marketing

There are plenty of perks to getting promoted. Beyond a salary increase, a promotion typically means more influence on your team, more autonomy, and more control over your day-to-day tasks. But to get promoted, you need to do more than just perform well in your current role. Let's dive in. Storytelling. This makes sense.

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Instagram Analytics: 2024 Guide to Smarter Results Tracking

Hootsuite

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. What are Instagram analytics?

Analytics 114
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5 ways to scale global search management

Search Engine Land

The complexities of managing SEO across different regions, languages and market conditions add layers of challenges, many of which fall outside the direct control of local SEO teams. Use centralized solutions Many SEO activities, from analytics to tools, could be centralized at a global level or in markets with more resources.

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Google Analytics 4 audiences are rolled out on Google Ads

Search Engine Land

Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. Marketers now have the capability to build Analytics audiences, including predictive audiences, using the Audience Manager feature and during the campaign creation process Why we care. Business email address Subscribe Processing.

Analytics 126