Martech

APRIL 10, 2025

Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Here are 12 underrated content marketing tools and unique ways to use popular tools. It is one of the most widely used website analytics platforms available. Email: Business email address Sign me up!

Content Marketing 81

Content Marketing User-Generated CRM Social Media Marketing 81

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. Understand your analytics 10. Use   Buffer’s analytics  to determine the best times to post, the best types of posts, and the best post frequency. Add a few words about your image or video, and these tools will recommend the top hashtags that go well with it.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

Sprout Social

SEPTEMBER 1, 2022

In this article, we’ll help you create a game plan for YouTube community management so you can build and maintain a successful presence for the long haul. Why YouTube channel management matters. Ultimately, effective YouTube channel management increases your visibility. What do YouTube channel managers do? Let’s dive in.

Management 139

Management Branding User-Generated Entertainment 139

Jeff Bullas

FEBRUARY 26, 2023

All packages include: Highest quality followers High-retention followers 30 day-refill Dedicated account manager When you purchase from Useviral you be assured you will get fast and effective results, and you will be supported by a dedicated account manager. It’s a must-have for any serious Instagram marketer.

Marketers 246

Marketers Marketing Analytics User-Generated 246

Search Engine Land

JANUARY 24, 2023

In today’s world, video ads are the most effective way for businesses to reach their target audience and promote their products or services. The rise of vertical video Each year, I try to think of the most valuable impression in our ad space. Let’s revisit some key strategies, questions and thoughts from the presentation.

Market Trends 18

Market Trends Video Marketing User-Generated Marketers 18

Duct Tape Marketing

DECEMBER 20, 2024

AI-Driven Marketing Orchestration AI will become the central nervous system of campaign management. From automation to advanced analytics, AI can optimize processes, from SOPs to campaigns. Im also observing how Google Analytics is leveraging AI for analysis. Video marketing trends evolve quickly.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Buffer Marketing

JANUARY 30, 2025

Anna Burgess Yang, a solopreneur & content marketer, talked about prioritization in terms of managing workload efficiently. Is your goal to drive traffic to your website, grow an email list, or get more leads? She emphasized focusing on what’s sustainable and building systems to support it. " [Link to interview] 3.

User-Generated 100

User-Generated Education Analytics Thought Leadership 100

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Hubspot Marketing

MAY 9, 2019

Google Analytics for Beginners by Google. This course shows new Google Analytics users how to create an account, implement a tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. Content Marketing Courses.

Inbound Marketing 145

Inbound Marketing Finance eCommerce Non-Profit 145

Sprout Social

JULY 7, 2022

YouTube is not just a platform for sharing videos. It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. YouTube Creator Studio (or YouTube Studio) is the video platform’s “command center.”

Analytics 140

Analytics Marketers Marketing Management 140

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketers Marketing 74

SocialPilot

APRIL 25, 2024

To truly master YouTube, you need a central platform to manage your channel, understand your audience, and keep your viewers coming for more. From there, you can manage everything from uploading and editing videos to understanding your audience and growing your channel. You’re not alone! What can you do in YouTube Studio?

Analytics 111

Analytics Transform Management Video Marketing 111

Sprout Social

JANUARY 5, 2022

Sure, Instagram has rolled out a ton of business-friendly features recently (think: IG shopping updates, Reels analytics and fresh video editing options). Instagram editing tools for photos, videos, Stories and Reels. Instagram tools for insights and analytics. In-depth analytics. Strategic scheduling.

Price 145

Price Analytics User-Generated Real Estate 145

Hootsuite

JULY 21, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Social video metrics for every platform. Facebook video metrics. Tip: To get a deeper dive on this topic, check out our article on Facebook analytics and insights. Instagram video metrics.

Analytics 145

Analytics Promotion Social Media Marketing Management 145

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Social Media Marketing Sub-Topic: Social Media Strategy Article: “Building a Successful Social Media Marketing Plan” Article: “Choosing the Right Social Media Platforms for Your Business” Sub-Topic: Paid Social Advertising Article: “Maximizing ROI with Paid Social Media Advertising” Article: “A/B (..)

Digital Marketing 130

Digital Marketing Marketers Marketing Social Media Marketing 130

Neil Patel

MAY 21, 2021

While a spreadsheet might not seem like the most intuitive tool for managing your marketing efforts, there are many Excel tricks you can use to quickly streamline your data, track metrics, and improve conversions. Say you’re creating a PPC campaign around video marketing. Excel spreadsheets can do just that.

Real Estate 136

Real Estate Analytics Management CRM 136

Sprout Social

DECEMBER 20, 2023

The tools that will most benefit marketing teams are those that prioritize innovation by constantly looking for ways to enhance their roadmap and evolve. A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts.

Branding 136

Branding Price Influencer Marketing Transform 136

Marketing Insider Group

MAY 22, 2023

Digital Marketing Analytics 23. What are the best website analytics tools B2B businesses can use? How can we track our company’s analytics on social media? How can we track our company’s analytics on social media? Video Marketing 65. What are the best tools for video marketing management?

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketers 27

Sprout Social

APRIL 5, 2022

Additionally, your Page Insights will give you access to other Facebook video metrics such as Facebook Story metrics and Facebook Live metrics. All of your video ad metrics are accessible from the Facebook Ads Manager. What are good video metrics to track on Facebook? Start tracking and growing with Facebook videos.

Branding 140

Branding Video Marketing Analytics User-Generated 140

Bannerflow

MARCH 11, 2022

Our 2022 The State of In-Housing Report shares some distinctive trends for marketing, and we’re looking closely at the top seven below. Firstly, here are the top trends we’ll be covering: Video marketing. Influencer marketing. Video marketing. Dominate Digital Marketing in 2022.

Market Trends 111

Market Trends Influencer Marketing Marketers Marketing 111

Neil Patel

OCTOBER 12, 2020

This certification is a great stepping stone for anyone getting started in the marketing world. Google Analytics Individual Qualification. The Google Analytics Individual Qualification is highly specialized. Google Analytics should be in every marketer’s tool belt. Google Ads Marketing Certification.

Social Media Marketing 145

Social Media Marketing Digital Marketing Analytics Marketers 145

Martech

JUNE 3, 2022

The Purdue Digital Marketing Training course , powered by Simplilearn, was created by Purdue University in partnership with Facebook/Meta. Tools Covered: Google Analytics, Facebook Ads, Semrush, Moz, Hootsuite, plus 40 more. Tools Covered: Google Tag Manager, Google Data Studio, Constant Contact and many more. Course highlights.

Digital Marketing 110

Digital Marketing Analytics Marketers Marketing 110

Hubspot Marketing

JANUARY 5, 2021

Takeaways for Video Marketers. Short-form video requires taking a more authentic, human, and creative approach to marketing. Kelsi Yamada , an associate marketing manager who works on HubSpot’s social media campaigns, says it's a low-commitment and engaging way to connect with your audience. Hippo Video.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

SocialPilot

MARCH 9, 2025

Use Video Marketing for Maximum Engagement Video marketing is one of the essential tools in real estate social media marketing. From house videos and client testimonials to valuable shots, videos instantly grab potential buyers attention and keep them engaged. How to Use Video Marketing?

Real Estate 45

Real Estate Social Media Marketing Marketing Strategy Transform 45

Hootsuite

APRIL 8, 2021

Plus, early findings from LinkedIn’s beta program show that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members. Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms. How to use LinkedIn native video.

Transform 145

Transform Promotion User-Generated Management 145

Sprout Social

JANUARY 31, 2024

YouTube engagement refers to the level of activity associated with your channel and videos. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Where do most of a video’s views come from (ex: YouTube search vs. suggested videos)?

Analytics 132

Analytics SEO Promotion Food 132

Hubspot Marketing

AUGUST 7, 2019

Example of Podcast Content Marketing. Harvard Business Review (HBR) has a weekly podcast called HBR IdeaCast which features industry leaders in both business and management. According to a recent HubSpot research, over 50% of consumers say they want to see videos from the brands they interact with. Google Analytics.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

TechWyse

FEBRUARY 15, 2022

Your Google Business Profile can do a lot for your business in terms of engaging with your customers and managing your local ranking. Practical Resource Management Applications: include downloadable content via. Productivity or time management Apps that you can add to your website will help your visitors out and generate more traffic.

Video Marketing 52

Video Marketing SEO User-Generated Marketers 52

Marketing Insider Group

FEBRUARY 5, 2024

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. HBR) 72% of marketers consider content crucial for improving client retention. MarketingEvolution) Marketers allocate 15.9% (Statista) 45.1%

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

FEBRUARY 23, 2022

For example, marketers can use an online service to create marketing emails, and another service to create YouTube videos. Marketers also use these tools to track whether or not their marketing campaigns are helping the business sell more products. Gloves off for the marketing professional.

Marketing Automation Platform 110

Marketing Automation Platform Finance Marketers Marketing 110

MarketingOps

NOVEMBER 29, 2024

Your inventory of technologies It may seem obvious, but you will need to list all your marketing and sales teams’ tools. You can use a mix of spreadsheet, tech stack diagrams, stack management tools, and wikis to define all the marketing tools your marketing and sales operation teams use.

Finance 130

Finance Marketers Marketing New Technology 130

Sprout Social

APRIL 25, 2024

Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template? A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks.

Social Media Marketing 137

Social Media Marketing Key Performance Indicator Influencer Marketing Management 137

Sprout Social

JULY 1, 2021

In this article, we’ll walk through the most valuable types of social media content identified by marketers and how you can use social analytics to determine the best types of content for your business. No matter what your goals are for social, video can help you accomplish them.

Transform 145

Transform Food User-Generated Branding 145

Hubspot Marketing

MARCH 4, 2019

We’ll outline the top 19 content marketing tools in 2019. The 19 Best Content Marketing Tools in 2019. Google Analytics. HubSpot offers many content marketing tools, and many of them are free to try. Vidyard is a video marketing platform that helps you host, share, and promote video content on your website.

Content Marketing 111

Content Marketing Analytics Marketers Marketing 111

Hubspot Marketing

DECEMBER 16, 2022

Eighty-one percent of marketers say that video marketing has helped them drive sales. You’ll just need to use Creator Studio, Meta’s official, free social media management platform. If you manage many social media accounts, you may benefit from using a third-party social media management platform.

Price 117

Price User-Generated eCommerce Management 117

Exposure Ninja

JUNE 23, 2022

The Digital Marketing Institute offers perhaps the definitive digital marketing certification, providing those who successfully pass the examinations and complete the course material with Certified Digital Marketing Professional status. What Are the Best Free Online Digital Marketing Courses?

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98