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How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

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16 marketing automation platforms your organization should consider

Martech

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. The HubSpot Growth Platform is a full software stack for marketing, sales and customer success, with a free CRM at its core.

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Role of artificial intelligence in marketing

Sprout Social

Audience segmentation and personalization AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering. Find out how Carvel Ice Cream uses the feature to improve their response time on Twitter.

Marketing 141
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11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

His straightforward philosophy is described in an early chapter, The BARE Essentials of Digital Marketing: Build a mobile-friendly site designed for results. Evaluate your website analytics, email reports, and social media to see what’s working and what’s not working. Attract qualified traffic to your site. Publishing and distributing.

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How to Create an Engaging Value Proposition

Neil Patel

While Tesla is not the only electric car manufacturer, the company’s message of accelerating us into a more sustainable future certainly makes their VP more interesting. The only way to truly know if your value proposition hits home is to consistently look at your analytics, test your web elements often, and perform ongoing market research.

Food 142
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How to make AI-driven segments work in composable CDPs

Martech

Simon Data’s Simon Predict capability provides predictive analytics for specific marketing outcomes. Composable architecture is a seamless way to take a “composable” CDP and make all of those data science enrichments connect to your marketing channels. BlueConic has a similar suite of behavioral scores.

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The Personal Touch of Technology in 2024

Set Up

The telecom industry as a whole isn’t necessarily known for their on-trend, forward-thinking, digital-first marketing strategies. Personalization: With advanced data analytics and AI, marketers are tailoring their messages and services at a deeper level.