Tiecas

JUNE 17, 2024

Account Based Marketing (ABM) is a strategic alternative to the Approved Vendor List (AVL) that manufacturers have traditionally used. While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings and compliance over fostering innovation and building personalized solutions.

Manufacturing 52

Manufacturing Content Marketing Whitepaper Marketers 52

Tiecas

AUGUST 1, 2023

When it comes to creating manufacturing content for engineers, it is crucial to understand their unique needs and challenges. Know thy audience Without understanding their unique needs and challenges, one can’t create compelling manufacturing content for engineers. I cannot emphasize this point enough.

Manufacturing 52

Manufacturing Whitepaper Education Content Marketing 52

Welcome Software

APRIL 25, 2025

The more data you can feed your AI tool, the better—consider what other marketing tools could fuel your AI insights, whether it be Google Analytics, Semrush or Ahrefs, or your own forecasting report perhaps. in a matter of seconds, too. No painkiller required. and what doesn't.

Transform 40

Transform Whitepaper User-Generated Manufacturing 40

Marketing Insider Group

AUGUST 31, 2021

It’s not just your internal analytics and customer data you can use to dream up a successful marketing campaign. Of course, you should start with your own analytics and customer data. These data, including your social media and content analytics , give you a picture of the prospects and customers you’re trying to reach.

Customer 111

Customer Whitepaper Manufacturing Thought Leadership 111

Rock Content

APRIL 20, 2023

For instance, imagine the thousands of furniture pieces at IKEA, one of the most successful furniture manufacturers and sellers in the world. Will they use data analytics or customer feedback to make adjustments? Therein lies the problem with regular marketing. How will this post-launch phase look for your team?

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Hootsuite

MARCH 16, 2023

You can target Bing ad campaigns based on: Company, such as Google (lol), Hootsuite, or the Government of Canada Industry, such as Healthcare, Manufacturing, Corporate Services, or Consumer Goods Job function, such as education, sales, or arts and design This feature is a game changer for B2B services. Well, things just got easier, my friend.

Whitepaper 145

Whitepaper Advertising Advertisers Manufacturing 145

Tiecas

MAY 17, 2024

Offer engineers whitepapers or downloadable CAD files. Developing a Content Strategy that Aligns with Business Goals Your content strategy should be more than a random collection of blog posts and white papers. This could include blog posts, articles, white papers, case studies, videos, webinars, and more.

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Lynton Web

OCTOBER 15, 2024

Unleashing Creativity with Data Analytics Data analytics has long been a cornerstone of effective marketing. Combining data's analytical powers with human creativity's imaginative spark allows marketers to unlock unprecedented opportunities for engagement and growth.

Marketing Strategy 92

Marketing Strategy Manufacturing CRM User-Generated 92

Martech

APRIL 15, 2022

Marketers need a more analytical and innovative approach to selling. Remember that your content marketing isn’t restricted to written blogs; you should also focus on publishing e-books, white papers, images, infographics, GIFs, podcasts, and videos that you can share to engage and retain your audience.

B2C 125

B2C Marketing Automation Platform Gen Z Whitepaper 125

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? This could be the difference between a successful campaign and a wasted effort for manufacturers, distributors, and engineering companies. I wouldn’t recommend using promotional or “salesy” emails if you manufacture custom-engineered systems.

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. Strategy Analytics ). According to Econsultancy, “product reviews are 12x more trusted than product descriptions and sales copy written by manufacturers.” ( Econsultancy ). Approximately 200 million Americans have signed up on FTC’s “Do Not Call” list.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C eCommerce 134

Moz

JANUARY 22, 2019

Once you find that solution, which could be a product or service, you then decide which manufacturer or company is the best fit for your needs based on price, features, quantity — whatever it is that you are looking for. The first step is to set up a funnel visualization in Google Analytics.

Whitepaper 56

Whitepaper Shipping User-Generated SEO 56

Marketing Insider Group

OCTOBER 25, 2021

Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. Big data, supported by AI and predictive analytics, is also helping brands to learn more about their audience and customers. And time, as we all know, is money.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Exposure Ninja

OCTOBER 17, 2023

You can use Google Analytics to find this information). Google Analytics is your best bet. For more info, we’ve even got a guide on how to set up Google Analytics 4. Wise Whitepapers Expert advice is always sought after. A whitepaper allows you to share unique data or advice on a topic you’re a specialist in.

Whitepaper 52

Whitepaper Fashion Marketers Marketing 52

Hubspot Marketing

SEPTEMBER 9, 2024

Example Only a handful of years back, musician Mary Spender had a five-digit subscriber count but managed to score a sponsorship from British amp manufacturer Orange. This tactic also works with templates, calculators, whitepapers, or original survey data. That’s a lot of eyes on Orange. And it doesn’t have to be a buyer’s guide.

Direct Mail 97

Direct Mail Non-Profit Marketers Marketing 97

Moz

DECEMBER 13, 2020

These tools include: Venngage (to create slideshows and infographics) Google Docs (to create ebooks and whitepapers) Surveys (to collect ideas and stats) Invideo (to create videos). Tools like Email Analytics will help you with that. Keep an eye on your team performance. Your team is everything. Track your outreach activity.

Whitepaper 60

Whitepaper Manufacturing eBook CRM 60

Sprout Social

JANUARY 25, 2019

You can create these personas by collecting data about your customers through customer interviews, a social media platform, and Google Analytics. Takeway: If you have blog articles, eBooks, or white paper landing pages, use those across your social media accounts. Brand storytelling in action: Shinola.

Branding 112

Branding Customer Whitepaper Manufacturing 112

Tiecas

JANUARY 17, 2024

Using content for differentiation of your manufacturing company can be a powerful marketing strategy. The more successful manufacturing content marketers almost always focus on quality content over quantity. The more successful manufacturing content marketers almost always focus on quality content over quantity.

Manufacturing 52

Manufacturing Thought Leadership Whitepaper Education 52

Duct Tape Marketing

OCTOBER 17, 2018

They were doing in manufacturing or medical devices or professional services, many other fields doing almost no marketing. And you got one point just for having Google analytics on your website, so effectively-. There’s no analytics, there’s no information. Two weeks is just criminal, that’s a dead lead.

Non-Profit 72

Non-Profit Direct Mail Marketers Marketing 72

Duct Tape Marketing

APRIL 5, 2017

Every email that we send, every webinar that we do, every presentation that we create, all of this is content marketing and that’s one thing that… it’s not necessarily e-books and whitepapers and blogs, it could be emails and turning your emails into a source of content. Hey Joe, I need you to write a white paper.

Whitepaper 48

Whitepaper Manufacturing Fashion Content Marketing 48

Tiecas

OCTOBER 16, 2023

Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. With the advent of digital transformation and the changing landscape of the manufacturing sector, traditional marketing methods are no longer sufficient.

Manufacturing 52

Manufacturing Content Marketing Key Performance Indicator Transform 52

Lusha

DECEMBER 9, 2024

ebooks, white papers, templates) in exchange for email sign-ups. Whether it’s downloading a white paper, scheduling a demo, or making a purchase, your CTA should be clear, brief, and compelling. Content Marketing Promote your latest blog posts, white papers, or ebooks through email newsletters.

Email Marketing 52

Email Marketing Whitepaper Law Marketers 52