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5 Challenges Marketers Face in Understanding Audiences [New Data + Market Researcher Tips]

Hubspot Marketing

Knowing exactly who you're making content for is a foundational understanding marketers need. Marketers can conduct more thorough market research to gather data on their target audience to gain a more concise understanding. Marketers can set specific, measurable, and achievable campaign goals.

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AI Market Research: Tools, Techniques, and Trends

Rock Content

Market research plays a pivotal role in marketing. Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. What is Marketing Research?

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5 ways AI helps you get market research right

Welcome Software

Accurately forecast market trends We’ve already shown how AI helps you figure out what’s in front of you, but what next? doing the same thing over and over), AI can help predict future trends to help you stay ahead of competitors. Through unfiltered analysis and repetitive insights gained through automation (i.e.

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8 top influencer analytics tools to boost your campaign ROI in 2024

Sprout Social

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

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Unpacking Key Content Marketing Trends for 2024

Rock Content

These days, content marketing is more than just a good idea with your business’s ongoing branding and advertising goals. It’s an absolute must if you’re serious about staying relevant, as is staying on top of emerging trends. Here’s a closer look at some of the content marketing trends to know about for 2024 and beyond.

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How to edge out your competition with market research

Sprout Social

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

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The importance of marketing data analytics

Power Digital Marketing

of their total budget on marketing, so there’s no question that marketing is one of the most significant drivers of growth for businesses. 1 But there’s a difference between a generic marketing campaign and an effective marketing campaign, and it comes down to making use of marketing data analytics.