Backlinko

FEBRUARY 7, 2025

It helps you understand your market better, so you can make smart choices about where to focus and how to stand out. Competitive Intelligence vs. Market Research Competitive intelligence and market research are both important methods of gathering data to make smarter business decisions. Find key differentiators?

Price 85

Price Customer loyalty Food Market Research 85

Neil Patel

OCTOBER 25, 2020

Difference #1: Market research vs user research. Market research is a core business function. Through market research, you can validate a business opportunity, examine the economic forces at play by investigating key industry trends and the competition, and get an idea of your potential market size.

Market Research 136

Market Research Marketing Marketers Analytics 136

Adobe Experience Cloud Blog

MARCH 23, 2018

In addition to creative work, it now also involves a lot of analytics. As a marketer, how can you fulfill your increasingly important responsibility and justify the investments the organization makes to execute your growth strategy? How can you achieve results by combining creativity and analytics? The Alexa of Marketing.

Customer 134

Customer Thought Leadership Analytics Finance 134

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Price 122

Price Market Segmentation SEO Market Research 122

Lusha

DECEMBER 9, 2024

This requires a mix of market research and data analysis. Market Research & Industry Data : Start by exploring industry reports, market studies, and demographic data. Government agencies, trade associations, and market research firms can be valuable sources of information. million per month.

Price 52

Price CRM Marketing Marketers 52

SmartBrief - Marketing

MARCH 17, 2024

Though this approach may lack the precision of traditional market research, it also circumvents many of its challenges. 2024 – The influencer election The second of our three influencer trends will cause the influencer marketing landscape to undergo a major transformation during election season.

Influencer Marketing 134

Influencer Marketing Health Transform Marketing 134

Martech

MARCH 22, 2024

At the same time, we’re seeing new marketing tools emerge that focus more on AI to more deeply understand what people like, how they behave and how they interact with content. Tools for content marketing research and insights: Consensus AI, billed as “ChatGPT for Research.”

Transform 112

Transform Content Marketing Marketing Marketers 112

Hubspot Marketing

NOVEMBER 15, 2023

Gather relevant data from sources like internal databases, surveys, customer feedback, market research, or external sources. Tools like Marketing Analytics & Dashboard Software measures performance Use data analysis and data visualization to gain insights from your collected data. Not an analytics pro?

Transform 107

Transform Key Performance Indicator Analytics User-Generated 107

Calvyn Lee Blog

JANUARY 18, 2022

As the new marketing director, you have created the buyer personas, and now is time to create the target audience. You have asked the marketing specialist to gather all the respective information. Data driven marketing is also known as: Data analytics marketing. Market research. Advertiser.

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketing 130

Martech

JUNE 27, 2022

For each project, we’ll briefly explore what it is, how it works for marketing, and any pitfalls – technical or cultural — that you might need to be aware of in applying it. Marketing Data Management. This function should not occur in the IT department – this is at the heart of what marketing does. What it is.

Marketing 128

Marketing Marketers Entertainment Management 128

Hubspot Marketing

JUNE 2, 2020

The good news is, they aren't that difficult to create. It's all about how you obtain your market research and customer data, and then present that information within your business. anything you've collected through lead generation forms or website analytics) to figure out who might fit into your target personas.

User-Generated 145

User-Generated Customer Acquisition Finance Education 145

Hubspot Marketing

JANUARY 7, 2024

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Rock Content

MARCH 21, 2023

In a domestic strategy, we normally begin by understanding the market, running some research, building buyer personas, understanding well the products and services we offer to the market, getting to know the vocabulary that the readers use in front of a concept, etc. Am I right?

Global Marketing 97

Global Marketing Marketing Strategy SEO User-Generated 97

Sprout Social

NOVEMBER 21, 2023

Find competitors that fall into each category by searching for relevant keywords on Google, scouring social media platforms and forums, using local search on Google Maps and even leveraging market research professionals if you have the budget for it. Use Premium Analytics to access more insights with interactive charts and graphs.

Market Trends 125

Market Trends Market Segmentation New Technology Price 125

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research. A detailed guide and use of analytics can streamline this launch process.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Content Marketing Institute

DECEMBER 4, 2017

Document my journey on Twitter, Facebook, and Instagram using the hashtag #MPB2B – it’s a great way to tweet new marketing friends, because more than toucan can play at this! The Interop team already released research on the State of Infrastructure that connects to the agenda for 2018. This seriously made me laugh out loud.

Thought Leadership 111

Thought Leadership Education Promotion Event Marketing 111

Businesses Grow

FEBRUARY 6, 2023

This is something I could build on with some market research. Create a mindmap for a product introduction Richard Bliss of BlissPoint Consulting offered this idea: I asked it to create a text-based mindmap on what I need to do to promote an old product into a new market. ChatGPT suggested seven areas I needed to address.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Hubspot Marketing

AUGUST 21, 2023

However, be patient with your business' SWOT analysis; you'll write most of it as you conduct your market research and create your strategy. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketing Marketers 98

Hubspot Marketing

AUGUST 21, 2023

What is competitive market research? Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors. Provides you with a benchmark against which you can measure your growth.

Shipping 98

Shipping Whitepaper Price eBook 98

Vertical Response

MAY 10, 2024

You can gather valuable insights about your target audience through market research, surveys, or social media analytics. Slogans can even herald a new marketing strategy or a visual brand assets refresh, like Marriott Bonvoy’s rebranding of its rewards program with ‘Rewards reimagined’.

Branding 105

Branding Transform Communications Copywriting 105

SocialPilot

MARCH 12, 2024

With this new marketing campaign, only one phrase increased visitors to Budweiser’s website and sealed the marketing campaign’s efficacy. But don’t you worry, we have just the right tool for you to get your social media marketing affairs in order.

Automobile 105

Automobile Marketing Marketers Social Media Marketing 105

Exposure Ninja

AUGUST 9, 2023

Image Source Next, conduct in-depth market research. Image Source Then, armed with the insights from your market research, you’ll collaborate with the product team to craft an irresistible value proposition. The post How To Create an Effective Go-To-Market Strategy appeared first on Exposure Ninja.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Rock Content

AUGUST 6, 2023

One way to achieve this is through the use of Google Analytics , a free tool that can provide your team with helpful insights into how visitors interact with your brand and which marketing campaigns are most successful. You can gain new audiences and this can lead to a boost in business success.

Key Performance Indicator 94

Key Performance Indicator Marketing Marketers Whitepaper 94

Neil Patel

MARCH 4, 2023

And since the global language industry is growing exponentially , especially in the next few years, multicultural marketing must be a priority for organizations wanting to increase diversity in their customer base. Expansion into new markets isn’t easy. Think about which regions have a demand for your products or services.

User-Generated 81

User-Generated SEO Copywriting Price 81

Rock Content

MAY 31, 2023

If this is not the case, we invite you to read about these subjects and start your internationalization on the right foot: Content Marketing — Everything you need to know to become an expert on this subject Now, let’s see some actions to help your company enter the international market.

SEO 90

SEO Analytics User-Generated Marketing Strategy 90

Lusha

NOVEMBER 11, 2024

.” Studying Your Market and Competition To create a successful revenue strategy, you need to understand your market and competitors. Market research helps you spot trends, customer needs, and areas for growth. This helps you make your offerings unique and stand out in the market.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Use Insider

FEBRUARY 9, 2024

Data-driven decision making Enterprise-scale companies have access to vast amounts of data from various sources like customer interactions, target market research, sales transactions, and social media analytics. This is much more extensive than the data typically available to small-business marketing efforts.

Marketing Strategy 52

Marketing Strategy User-Generated Customer Journey Marketing 52

Neil Patel

FEBRUARY 13, 2023

If there is marketing tech that doesn’t get used (or is underused), removing it from the tech stack altogether makes sense. This company may choose to consolidate to cuts inefficiencies and make marketing processes more seamless all at once. Some marketing basics to keep in mind include: Understanding customer needs.

B2C 84

B2C Marketing Marketers Price 84

DIY Marketers

AUGUST 9, 2021

DIY marketing means that you own the marketing process, marketing strategies and marketing decisions for your business. DIY marketing your business includes: Setting your marketing goals Defining any market research or customer feedback you want to do Managing the marketing process.

Marketing 52

Marketing Marketers Outbound Marketing Advertising 52

Doug Garnett

DECEMBER 31, 2019

Corporate Price Analytics Can’t Handle 3X Variations Based Product or Communication Choices. What made this problem impossible to deal with in classic analytical approach is that without communication, price WOULD HAVE needed to be around $160. With communication, we supported a $360 price.

Price 52

Price Communications Retail Advertising 52

Welcome Software

OCTOBER 9, 2024

Data integration and management Siloed data sources : Many organizations struggle with integrating data from various sources (CRM, website analytics, social media, etc.) Here are 10 steps you can follow right now to ensure your market segmentation strategy gets off on the right foot. to create a unified customer view.

Market Segmentation 52

Market Segmentation Marketing Marketers Law 52

Rock Content

JULY 13, 2023

Creating it requires careful work that includes market research, customer data that you already have, and even some assumptions. New buyer personas can be added at a later date if you want to expand into a new market or target a new audience when your product offerings grow. What Is a Buyer Persona?

CRM 98

CRM eBook Communications B2C 98

Welcome Software

MAY 3, 2022

The building blocks of your marketing plan When developing your marketing campaign plan template, you should be able to apply it to multiple instances whenever you’re developing a new marketing campaign plan.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40

DirectMail2.0

JUNE 18, 2024

Transcript below: 0:00 Welcome to our webinar where we’re going to discuss today how you can get an edge on Direct Mail with competitive 0:06 intelligence and Omni Channel marketing my name is Morgan DiGiorgio I am the senior vice president sales and marketing for Direct Mail 2.0 billion industry 1:40 with 10.9

Direct Mail 101

Direct Mail Marketing Marketers Copywriting 101

Scoop.it!

MARCH 17, 2022

Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments , and build relationships. You will select your audience based on your business goals and market research. But don’t overlook past data, even if your previous content marketing efforts have failed.

Whitepaper 115

Whitepaper Key Performance Indicator Promotion Analytics 115

Lusha

NOVEMBER 18, 2024

Here’s how: Do market research: Look into your target industry to find companies that match your ICP. Do Market Research: Research your target industry to understand potential customers’ needs, problems, and buying habits. Why is B2B prospecting so important? It’s the fuel for your sales engine.

Whitepaper 40

Whitepaper CRM Key Performance Indicator B2C 40