Welcome Software

MARCH 12, 2025

How is your product different from the others? These are the concerns at the heart of product differentiation. And, though they are deceptively simple, developing a compelling product differentiation strategy requires a deep understanding of the market, the competition, and the target audience. Customer service insights.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Hubspot Marketing

SEPTEMBER 15, 2023

Finding out if a product will be successful beyond the initial curiosity is just good business. With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. He told me, "Glimpse is my favorite research tool.

Market Research 138

Market Research Price Marketers Marketing 138

Welcome Software

SEPTEMBER 4, 2024

For example, let’s say you’re an online footwear apparel company and you notice that one of your products gets returned more frequently than others. AI automates boring data analysis tasks, freeing up researchers to focus on big-picture thinking and new ideas, making them more productive and innovative.

Market Research 59

Market Research Marketers Marketing Market Trends 59

Hubspot Marketing

MARCH 29, 2023

They can research your product or service and make purchase decisions entirely on their own. With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? Enter: Market Research. Why do market research?

Market Research 145

Market Research Marketers Marketing Price 145

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Market Research 145

Market Research Social Media Marketing Marketers Marketing 145

Martech

OCTOBER 17, 2022

That quaint 20th century practice of getting people to sit around a table and talk about a product is still with us. Marketers still use it to gain insights into why consumers want to buy something. Risk of spreading the virus back in 2020 shut down any chance of getting a dozen total strangers into a room to talk about a product.

Market Research 135

Market Research Marketers Marketing Food 135

Martech

FEBRUARY 17, 2025

Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. RevOps engineer Streamline revenue operations by integrating sales, marketing, and customer success functions. Google Analytics).

Customer Acquisition 110

Customer Acquisition CRM Marketing Automation Platform Analytics 110

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights.

Market Research 126

Market Research Content Marketing Marketers Marketing 126

Martech

FEBRUARY 12, 2025

Understand Understanding is the foundation of all marketing activities. Knowing how customers relate to a product, identifying key pain points and crafting messaging that resonates with the target audience all stem from understanding roles. Additionally, synthetic personas help test and validate product value and messaging.

Transform 123

Transform Logistics User-Generated Marketers 123

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

Market Research 111

Market Research Gen Z Price B2C 111

Rock Content

SEPTEMBER 12, 2023

Market research plays a pivotal role in marketing. The initial step to effectively promote your products, services, and brand benefits is gaining a comprehensive understanding of your target audience, competitors, and industry landscape. Market research helps you find the right customer for your brand in the first place.

Market Research 97

Market Research Marketers Marketing Traditional Marketing 97

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. What is AI analytics?

Analytics 133

Analytics Transform Key Performance Indicator CRM 133

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Transform 110

Transform User-Generated Analytics Social Media Marketing 110

Hubspot Marketing

APRIL 13, 2022

Research tools. Analytics tools. These are the tools you will use to capture more leads on your site, thus improving your CRO analytics. It’s Google Analytics meets SumoMe meets a CRM. Along with their Google Analytics research tools, the Sumo suite helps you gain on-page insights and increase your email list.

Analytics 145

Analytics Price Real Estate Fashion 145

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

Analytics 140

Analytics Marketers Marketing Global Marketing 140

Hubspot Marketing

JULY 22, 2024

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 107

Marketing Plan Social Media Marketing Marketers Marketing 107

Neil Patel

NOVEMBER 16, 2020

As an e-commerce platform , Walmart Marketplace lets third-party vendors sell their products to the Walmart customer base. Once you register as a seller and upload your listings, your items appear in the search results alongside Walmart’s products and other Marketplace vendors. What Products Are Allowed on Walmart Marketplace?

Product 145

Product Shipping Price Millennials 145

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool? Another essential: enhanced link tracking.

Analytics 127

Analytics Influencer Marketing Health eCommerce 127

Backlinko

MARCH 5, 2025

Lets take a glance: Semrush Similarweb Primary Focus Competitor intelligence and SEO analysis Competitor intelligence and general market research Traffic Source Breakdown Detailed insights into specific channels More generalized traffic source analysis Keyword Database 26 billion keywords 5 billion keywords Backlink Database 43 trillion backlinks 3.6

SEO 84

SEO Finance Market Research Shoppers 84

Hootsuite

DECEMBER 4, 2024

You can have the best product and content, but if you can’t distribute to your audience on the proper platform, you’re not going to hit your goal,” she says. Wealthsimple Foundation chose to zero in on the 15-24 age group, allowing their marketing strategy to become more specific and intentional. Make the most of your money.

Non-Profit 103

Non-Profit Education Analytics Thought Leadership 103

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. People still want great products, fair prices, convenient access, and compelling reasons to buy. Mastering these four elements is what separates good marketing from great marketing.

Price 112

Price Real Estate Promotion Food 112

Buffer Marketing

OCTOBER 2, 2024

For example, suppose you’re a productivity creator and find videos on “time management” have the highest VPH across all your competitors. Alternatives competitor analysis tools to Competitors App Similarweb is one of the best competitor analysis tools for comprehensive data across content marketing and market research.

Price 115

Price Key Performance Indicator SEO Analytics 115

Rock Content

APRIL 20, 2023

While business owners might think their newest product is the latest in innovation, it’s an unfortunate reality that competition continues to be stiff, with approximately 30,000 products launched every year. But how do you market a product? What Is Product Marketing?

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Martech

AUGUST 20, 2024

The focus of most B2B companies is developing products and services customers need. It falls on marketing to get that data, usually via event registrations, website forms and the like. Selling them requires detailed customer information. Sometimes that isn’t enough, which is why data enrichment providers exist.

Law 103

Law Management Price Place 103

Jeff Bullas

FEBRUARY 2, 2023

For so many brands and businesses, Instagram is a vital marketing tool. With Instagram, you can promote your products and services to new people, attract new followers, and engage in conversations with your existing customers and followers. You can also see the latest trends and conduct market research.

Price 241

Price Analytics Marketers Marketing 241

Search Engine Land

JANUARY 24, 2024

Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. Still, delving into SKU-level details is crucial to uncover hidden potential, address wasted budget, or identify specific products affecting overall category performance. What is product scoring?

Product 87

Product Transform Price Market Trends 87

Hubspot Marketing

JANUARY 21, 2025

Having a structured research plan will help with other aspects of your content workflow , like a marketing calendar or editorial calendar , content intelligence , and any other tools you and your team use to maintain a well-oiled marketing machine. Google Analytics , a commonly used tool, has similar metrics.)

User-Generated 99

User-Generated Market Research SEO Email Marketing 99

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. Before you can start creating your marketing strategy, you need to determine what you want to achieve with it.

Marketing Strategy 194

Marketing Strategy Marketers Marketing Direct Mail 194

Litmus

OCTOBER 31, 2024

Slow email production and iteration : Spending time gathering data for a personalized lifecycle email delays production schedules and makes routine tasks like A/B testing cumbersome. Examples : Trend resorts, market research, or customer feedback from sites like Google or Tripadvisor.

CRM 85

CRM Management Email Marketing Transform 85

Hubspot Marketing

OCTOBER 28, 2024

A survey run as part of HubSpot’s and The Next Wave’s 2024 “ How AI Is Driving Personal Productivity and Business Growth ” report found that 70% of marketers already use AI to conduct more data analyses, while 64% use it specifically to understand their customers’ profiles better. Use predictive analytics tools.

Customer Acquisition 96

Customer Acquisition Price Customer Journey User-Generated 96

Neil Patel

OCTOBER 25, 2020

But drill down to Apple and its individual products’ success in the market spaces they compete in, and you’ll see that design alone doesn’t do the magic. Marketing is just as important. Apple drives growth with a marketing mix that does an excellent job to create raving fans even before product launches.

Market Research 136

Market Research Marketers Marketing Analytics 136

illumin

JANUARY 7, 2025

Agencies are experts in advertising who create brand stories for specific companies or products. They create campaigns with a focus on data and market research to meet their client goals within a given budget. What do agencies need in a DSP? Advertising agencies face certain unique challenges while working with DSPs.

Transform 59

Transform Advertising Advertisers Analytics 59

Backlinko

MARCH 25, 2025

Pay attention to: Common questions people ask Problems they’re trying to solve Language they use to describe their challenges Products or solutions they’re already using Now, let’s look at whether your niche is growing or declining. Theyre also in various affiliate marketing programs. million members.

Real Estate 103

Real Estate Health Affiliate Marketing Non-Profit 103

Hubspot Marketing

JANUARY 28, 2025

Marketing spend optimization means getting the most out of your marketing budget. In short, you use deep analytics to see whats working and adjust your strategy to make every dollar count. According to Diaz, his team kicked off the task with Google Analytics and Facebook Ads Manager. Reallocate funds based on performance.

Transform 66

Transform Non-Profit Marketers Marketing 66

The CMO Survey

SEPTEMBER 13, 2022

reported in February 2022, which is not surprising as many marketers are concerned about growth prospects this year and next. Shifting customer priorities: While trusting relationships were most important to customers before the pandemic, this shifted to focus on product quality during the pandemic. This level is lower than the 66.8

CMO 130

CMO Analytics Marketers Marketing 130

Neil Patel

NOVEMBER 20, 2020

Dropshipping is a fulfillment method that allows e-commerce stores to sell products without storing or maintaining stock. Using the dropshipping model, your store markets a third-party’s (a wholesaler or manufacturer) products. a month, allowing you to sell more products and benefit from enhanced order tracking.

Logistics 141

Logistics Shipping Price Analytics 141

Adobe Experience Cloud Blog

JUNE 1, 2018

Consumer insights are not just critical for marketers, but for research and development, finance, sales, and boards of directors as well. They inform campaign strategies, future product development, competitive intelligence and so much more. Even though this research may certainly provide value, it’s also flawed.

Customer 132

Customer Food Thought Leadership Finance 132