Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. What is AI analytics?

Analytics 133

Analytics Transform Key Performance Indicator CRM 133

Backlinko

MARCH 13, 2024

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies.

Market Research 105

Market Research Non-Profit Transform Marketers 105

Martech

JUNE 11, 2024

Data analytics is integral to modern business strategies, driving crucial decision-making processes. To master each of those pieces, you want to work your way up the data analytics hierarchy, ensuring data governance at each step. Data analytics pain points We all collect data, but do we collect data correctly?

Analytics 112

Analytics Transform Whitepaper User-Generated 112

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

Analytics 140

Analytics Marketers Marketing Global Marketing 140

Backlinko

NOVEMBER 8, 2024

For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. But do these classic principles hold up even as AI transforms whole businesses and industries? Businesses relied on market research reports, customer surveys, and a bit of gut instinct to decide what to build or improve on.

Price 112

Price Real Estate Promotion Food 112

Hubspot Marketing

JANUARY 28, 2025

Marketing spend optimization means getting the most out of your marketing budget. In short, you use deep analytics to see whats working and adjust your strategy to make every dollar count. According to Diaz, his team kicked off the task with Google Analytics and Facebook Ads Manager. Reallocate funds based on performance.

Transform 66

Transform Non-Profit Marketers Marketing 66

Martech

JUNE 24, 2024

Prompt: How does digital experience transformation connect to strategic capabilities? Answer: Digital experience transformation is closely connected to strategic capabilities within an organization. When it comes to digital experience transformation, strategic capabilities play a crucial role in driving success.

Transform 106

Transform CMO Key Performance Indicator Customer loyalty 106

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

Transform 132

Transform Pharmaceutical Manufacturing Health 132

Sprout Social

FEBRUARY 29, 2024

Let’s explore the core AI functionalities transforming businesses today, from machine learning and natural language processing to deep learning for AI automation. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. Which functions of AI are used in business?

Transform 142

Transform User-Generated Analytics Market Trends 142

Martech

APRIL 25, 2024

Streetbees’s SBX market research tool now has photo and video capture capabilities. WordLift’s AI SEO Agent is designed for SEO and content marketing tasks. Features include analyzing search demand, transforming, revamping and creating content. They are designed to produce emotionally resonant content.

Transform 107

Transform Education SEO Market Research 107

Litmus

OCTOBER 31, 2024

Collecting information on customer behavior and interactions helps you personalize lifecycle marketing without buying data or relying on outside information. Examples : Trend resorts, market research, or customer feedback from sites like Google or Tripadvisor. Use email engagement data to target specific marketing campaigns.

CRM 86

CRM Management Email Marketing Transform 86

Martech

MARCH 23, 2022

One of the most frequent cliches in marketing analytics is that there are things that simply can’t be measured. Marketing automation makes it straightforward to measure sales qualified leads and marketing qualified leads. Still, otherwise, brand strength requires classical market research techniques.

Transform 109

Transform Direct Mail Analytics Marketers 109

Content Marketing Institute

JANUARY 24, 2019

HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. 50 of the Best Social Media Tools Selected by Top Marketers. Followerwonk uses Twitter analytics to identify influencers, understand your followers, etc., Find the right Twitter influencers with Followerwonk. says @AliceOh_.

Transform 111

Transform Price Analytics Social Media Marketing 111

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform 109

Transform PR User-Generated Retail 109

Backlinko

MARCH 25, 2025

Monetization paths: Premium courses, consulting services, display ads, SaaS affiliate programs, members-only communities Success requirements: Proven campaign experience, analytical mindset, established industry network 3. Theyre also in various affiliate marketing programs. CPCthe second highest on our list.

Real Estate 103

Real Estate Health Affiliate Marketing Non-Profit 103

Marketing Insider Group

JANUARY 8, 2024

While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best. As mentioned, AI analyzes vast datasets through advanced algorithms to understand individual preferences and behaviors, enabling marketers to tailor their outreach with unprecedented accuracy.

Key Performance Indicator 128

Key Performance Indicator Transform Marketing Mix Marketers 128

Martech

SEPTEMBER 12, 2024

Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases , with content, customer service and website development further down the list. The second is customer behavior analytics.

Customer 122

Customer Branding Transform Retail 122

Scoop.it!

JANUARY 18, 2024

Source: WallStreetMojo.com If the title of this article doesn’t hint toward this already, however, market intelligence’s modern form wouldn’t look the way it does without supporting technologies that, in turn, are the reason for content curation’s existence as a process. The role of technology in market intelligence cannot be overstated.

Transform 105

Transform CRM Marketers Marketing 105

Hubspot Marketing

AUGUST 12, 2022

The benefits of this digital transformation are countless. Digital Marketing Specialties Are Endless. This certificate’s curriculum is extensive and includes everything from digital marketing and e-commerce foundations to marketing analytics and measurement.

Digital Marketing 121

Digital Marketing Pharmaceutical Real Estate Transform 121

Adobe Experience Cloud Blog

MARCH 13, 2017

Martin Kihn , Research VP at Gartner for Marketing Leaders, will share his original market research on Taylor Swift and the success of her brand in his session, The Ultimate “UnBrand”: How Taylor Swift Changed Marketing Forever. Analytics and Data Matter. Analytics and data have always mattered.

Transform 126

Transform Thought Leadership CMO Marketers 126

Sprout Social

JANUARY 14, 2020

Research, analytics, creativity and communication all provide strong foundations for social media managers thinking about their next big career move. You’re looking for an opportunity to combine creativity with analytics. You have strong research skills to complement your long-form writing ability. Creative design.

Management 143

Management Transform Communications Market Trends 143

Digital Marketer

FEBRUARY 26, 2024

This guide delves into the art of crafting ‘wow’ moments that captivate audiences and transform customer engagement. This involves deep market research, customer interviews, and leveraging data analytics to paint a comprehensive picture of your target demographic.

Transform 94

Transform Key Performance Indicator Customer Journey Marketers 94

SmartBrief - Marketing

MARCH 17, 2024

Though this approach may lack the precision of traditional market research, it also circumvents many of its challenges. 2024 – The influencer election The second of our three influencer trends will cause the influencer marketing landscape to undergo a major transformation during election season.

Influencer Marketing 134

Influencer Marketing Health Transform Marketers 134

Rock Content

AUGUST 2, 2023

The market is estimated to be worth $75.39 As NLP technology (Natural Language Processing) continues to advance and transform how we do business, more and more companies are turning to virtual assistants to enhance customer engagement and drive growth. This intelligent voice technology is also critical in data science and analytics.

Transform 98

Transform Marketers Marketing Marketing Automation Platform 98

Hubspot Marketing

NOVEMBER 15, 2023

In today's data-driven world, the ability to transform data into actionable insights has never been more critical for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Not an analytics pro? Analyze your data. Interpret the findings.

Transform 108

Transform Key Performance Indicator Analytics User-Generated 108

Sprout Social

JUNE 26, 2023

Enable teams to pivot quickly and make data-driven decisions: Businesses adopting an integrated experience use analytics and customer behavior data to personalize customer journeys and introduce new features. Complement your market research with data sources. Take Starbucks, for example.

Customer Journey 144

Customer Journey Customer Transform Retail 144

Hubspot Marketing

MAY 30, 2023

AI Applications Examples AI has transformed the business landscape as time-saving tools complete tasks and help make data-backed decisions. AI Applications in Marketing Marketers can leverage AI to save significant time on routine tasks and spend more time on the more creative aspects of their job.

Real Estate 126

Real Estate Manufacturing Transform Finance 126

Martech

OCTOBER 13, 2022

“Because they come from different worlds, there can be some head-butting and some frustration,” said Steve Petersen, marketing technology manager for subscription management platform Zuora, at The MarTech Conference. Here are four common marketing challenges where marketers and data analysts can help each other.

Transform 104

Transform Marketers Marketing Retail 104

Hubspot Marketing

DECEMBER 26, 2022

Centering content on your users and what they enjoy with data from market research. According to Statista research, only 5% of marketing professionals use artificial intelligence and machine learning. Data-driven insights from website analytics and SEO tools are popular standards.

Transform 144

Transform User-Generated Analytics SEO 144

Martech

MARCH 15, 2022

It may not be as easy to quantify, but it’s too easy for analytical CEOs to dismiss the qualitative work involved in branding. The scaling of an experience is a highly analytical, operations-oriented, and technology-oriented problem. When your brand is an awesome experience, it transforms your users! Target market research.

Branding 145

Branding Transform Customer Acquisition Customer 145

Sprout Social

NOVEMBER 14, 2022

Listening makes creating data-driven marketing strategies more accessible, and gives your entire organization the tools to outpace the competition, improve your content strategy, iterate on new product designs and build more impactful campaigns.

Marketing Strategy 135

Marketing Strategy Thought Leadership Transform PR 135

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research. A detailed guide and use of analytics can streamline this launch process.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Power Digital Marketing

JANUARY 19, 2023

of their total budget on marketing, so there’s no question that marketing is one of the most significant drivers of growth for businesses. 1 But there’s a difference between a generic marketing campaign and an effective marketing campaign, and it comes down to making use of marketing data analytics.

Analytics 52

Analytics Non-Profit CMO Transform 52

Many Chat

APRIL 22, 2022

Do your market research and be affordable, and offer the best features and services. So you managed to reel in an audience, market to them, and nurture them along this buying journey to the final stage. There are loads of ways to use eCommerce and automation to transform your business into a profitable and scalable business.

eCommerce 98

eCommerce Non-Profit Transform Entertainment 98

Search Engine Land

JANUARY 24, 2024

Conversion rates Measure how effectively customer interest is transformed into sales. Aligning with market trends and demand Advertisers who align their product offerings with market trends and consumer demands are likely to achieve higher product scores. For example analytics or ads data can easily be integrated.

Product 87

Product Transform Price Market Trends 87

Marketing Insider Group

NOVEMBER 18, 2020

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. This includes your data analytics, MRM, DAM, and agile marketing management technologies.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145