Calvyn Lee Blog

OCTOBER 14, 2021

As mentioned in the previous post ( LinkedIn Marketing Fundamentals Study Guide ), I have completed both LinkedIn Marketing certification 2 months ago, LinkedIn Marketing Fundamentals and LinkedIn Marketing Strategy. If you interest to explore this 2 certification from LinkedIn, do visit LinkedIn Marketing Labs.

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Marketing Strategy Thought Leadership Marketing Marketers 130

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. This translates into streamlined operations and improved productivity.

Marketing Strategy 134

Marketing Strategy Manufacturing PR Marketing 134

Marketing Insider Group

JANUARY 21, 2020

The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience. Quick Takeaways.

Marketing Strategy 111

Marketing Strategy Customer Market Segmentation Marketing 111

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth. Exploring the Essence of Marketing Marketing isn’t merely about promoting products or services.

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Marketing Strategy Branding Market Segmentation Marketing Mix 74

Vertical Response

OCTOBER 27, 2024

Clear objectives allow you to align your email marketing strategy with your overall business goals, ensuring that your marketing efforts are purposeful and effective. Similarly, defining conversion rates can guide improvements in your email content and strategy.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Welcome Software

OCTOBER 9, 2024

This is why it’s so important to get the basics of market segmentation down. From identifying target segments with demographic data to pricing strategy to marketing automation, your market segmentation process will be the back bone of your entire marketing strategy.

Market Segmentation 52

Market Segmentation Marketing Marketers Law 52

Customers.ai

DECEMBER 4, 2024

Email marketers looking to create hyper-targeted campaigns that drive sales and engagement. Pro tip: Use Klaviyo’s predictive analytics to identify customers likely to churn and send them win-back offers before it’s too late. Ratings & Reviews: Users appreciate Segment’s flexibility in handling complex data flows.

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. The main goal of a go-to-market strategy is to ensure a successful product launch and a successful lifespan for the product.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Welcome Software

NOVEMBER 12, 2024

Depending on how you choose to set up your personalization solution, you can either rely on an AI-powered solution to that leverages predictive analytics, or rely on rules-based personalization to automatically route users to a predetermined location on your site or app. What are the components of a personalization engine?

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Market Segmentation Price Whitepaper Customer Journey 52

Use Insider

APRIL 6, 2023

What is market segmentation? Market segmentation is the process of dividing a larger market into smaller groups of consumers with similar characteristics, needs, or behaviors. This is what we mean by segmentation in marketing. Why is market segmentation important?

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Market Segmentation User-Generated Finance Inbound Marketing 52

Hubspot Marketing

AUGUST 8, 2019

However, the practice of behavioral marketing sometimes has drawbacks, particularly for the user -- for instance, Orbitz used behavioral marketing to display more expensive hotels to Mac users over PC. Here, we're going to explore what behavioral marketing is and why it could make a huge difference for your business.

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User-Generated Market Segmentation Marketing Marketers 145

Marketing Insider Group

SEPTEMBER 2, 2020

By delivering top-line growth through marketing strategy and channels, CMOs can unify different departments to drive the company’s growth agenda. Bottom line: CMOs need support from the CEO to implement a marketing strategy that is backed by the rest of the C-suite leadership. Pain points and audience insights.

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CMO Finance Key Performance Indicator Transform 145

Welcome Software

FEBRUARY 25, 2025

This can lead to frustration and inefficiency in trying to make sense of the data, especially when it’s coming from multiple sources (web analytics, CRM systems, social media, etc.). Delivering clear, meaningful interpretations of market segments and consumer behavior empowers marketers to take confident, informed actions.

Transform 52

Transform Key Performance Indicator Retail Analytics 52

Martech

JANUARY 28, 2022

But, with the right strategies in place, marketers will have a much easier time adjusting their campaigns. Adopt data-driven marketing strategies. While “data-driven marketing” sounds like a commonplace tactic, it’s actually a relatively new way of structuring campaigns. Source: Tristan Silhol.

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Transform Fashion Health Marketing 117

Scoop.it!

MARCH 17, 2022

Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments , and build relationships. Other factors to consider include competitor analysis and social media analytics. Analytics aside, you need to keep your ideal customer in mind. Measuring results.

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Whitepaper Key Performance Indicator Promotion Analytics 115

Buffer Marketing

NOVEMBER 7, 2024

Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies. This process can provide you with valuable insights to identify opportunities and threats, and ultimately improve your own business strategies. But before we start… What is competitor analysis?

Customer Acquisition 120

Customer Acquisition Price Non-Profit SEO 120

Martech

JANUARY 26, 2024

So, we rely on clients’ insights, previous experience with similar businesses and real-time campaign analytics. Dig deeper: What is account-based marketing or ABM and why are B2B marketers so bullish on it? But there are always exceptions and room for unconventional experiments if they are justified and supported by data.

Customer 120

Customer Manufacturing Market Segmentation Customer loyalty 120

Lusha

DECEMBER 9, 2024

Segmenting Your Target Market Once you have a solid ICP, it’s time to break your TAM into smaller, more manageable pieces. This process is called market segmentation. Market research shows that the total market for such platforms in your target area is worth $1 billion per year.

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Price CRM Marketing Marketers 52

Martech

OCTOBER 22, 2021

Because of the transformations underway, marketers have discovered different ways of seeing. What is call analytics and how does it deliver key insights to marketers? Data models in your CX strategy. Today’s marketers have access to more data than ever before. Chris Wood, Editor. Read more here. Read more here.

Transform 108

Transform Customer Customer Journey Analytics 108

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Price 120

Price Market Segmentation SEO Market Research 120

Use Insider

FEBRUARY 9, 2024

Enterprise marketing is a strategic approach — consisting of diverse, multifaceted, and multichannel strategies — used by large-scale organizations to drive revenue in different markets by expanding their customer base and retaining existing users. This enables them to create more targeted and effective campaigns.

Marketing Strategy 52

Marketing Strategy User-Generated Customer Journey Marketing 52

Rock Content

JUNE 1, 2024

In this article, we’ll take a look at the differences between a target market vs target audience and explain why each one is important for a digital marketing strategy. What is a Target Market? You can use market analytics tools to help you understand the digital landscape and narrow down your market.

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Target Market Advertising Advertisers Marketing 98

Martech

APRIL 28, 2023

Market segmentation and consumer profiling help organizations focus their marketing efforts by allowing them to modify their strategy accordingly. Generative AI models can also improve predictive analytics. Text analytics has also advanced significantly.

Whitepaper 128

Whitepaper Transform User-Generated Marketing 128

Sprout Social

MAY 9, 2023

Audience segmentation and personalization AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering. Find out how Carvel Ice Cream uses the feature to improve their response time on Twitter.

Marketing 140

Marketing Marketers Manufacturing Market Trends 140

Customers.ai

JANUARY 2, 2025

Pro Tip : Use your tool’s analytics features to see which triggers are driving results and which need a little extra love. Mistakes happen but with the right strategies and oversight in place, you can avoid the big ones and keep your emails driving real results. How does segmentation improve trigger-based email marketing?

Email Marketing 79

Email Marketing eCommerce Shoppers Marketing 79

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Data from CRM systems and customer feedback lets marketers segment their email lists and send targeted campaigns to different customer groups. Multichannel. Omnichannel. Omnipresent.

Customer loyalty 120

Customer loyalty Customer Journey Marketing Marketers 120

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? Identify untapped markets Tracking competitor weaknesses, shifts in customer demand, market trends and potential threats allows your brand to capitalize on new opportunities before others do. Use Premium Analytics to access more insights with interactive charts and graphs.

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Market Trends Market Segmentation New Technology Price 123

Marketing Insider Group

SEPTEMBER 5, 2023

Is it industry leaders, potential clients, or maybe a niche segment within your market? If your company aims to break into a new market segment, for example, your content should reflect and support that. Want to learn more about setting strategic content marketing goals? Video Source: LinkedIn Learning 2.

Market Research 126

Market Research Content Marketing Marketing Marketers 126

Martech

APRIL 12, 2024

BlueConic’s pure-play CDP is designed to give transformation-minded organizations and their growth-focused teams, such as marketing, ecommerce, digital product and experience, and analytics, access to unified, actionable, and privacy-compliant firstparty customer data. Fuel for your marketing strategy.

Customer 112

Customer B2C Transform Retail 112

Scoop.it!

JANUARY 3, 2023

You can gain insights into prospective customers through the Audience Reports on Google Analytics , an example of which is shown below. Interests, device usage, and other relevant statistics can be uncovered using Affinity reports, Market Segment reports, and Acquisition reports. Build A Customer Journey Map.

Customer Journey 108

Customer Journey Whitepaper SEO eBook 108

Hootsuite

JULY 21, 2022

The problem is that tools like Google Analytics or Optimizely will automatically calculate your conversion rate for you. Divide the total goal completions in Google Analytics by the total visits (this can be social media traffic, general website traffic, or the total visits to your website). Source: Google Marketing Platform Blog.

Promotion 125

Promotion Finance Analytics User-Generated 125

Marketing Insider Group

OCTOBER 2, 2023

Quick Takeaways Unlike big corporations, startups have distinct challenges and require a tailored marketing approach. Startups’ rapid decision-making demands a content marketing strategy that’s equally agile. Operating on tight budgets, startups need cost-effective marketing that delivers real value.

Marketing 122

Marketing Marketers Communications Energy 122

Customers.ai

JANUARY 3, 2024

What’s the Difference Between Contact-Based Marketing and Account-Based Marketing (ABM vs. CBM)? Key Components of Contact-Based Marketing The Advantages of Contact-Based Marketing How to Implement a Contact-Based Marketing Strategy How Customers.ai What is Contact-Based Marketing? Let’s dive in.

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CRM Direct Mail Customer Journey Marketing 99

Rock Content

JULY 27, 2020

In addition to monitoring and managing multiple social networks, SproutSocial’s clean interface also delivers deeper analytics. This can be useful to segment (by customers vs. non-customers, for example), and make it easier to find existing conversations so you can build real relationships.

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Management Price User-Generated Analytics 108

Vertical Response

MAY 24, 2024

Segment-specific strategies and re-engagement tactics such as personalized milestone emails and humor can significantly increase engagement and conversion rates, while maintaining list hygiene boosts deliverability. Remember, your call to action is a crucial element in your email marketing strategy. Let’s dive in!

Email Marketing 100

Email Marketing Law Customer Journey Marketing 100

Neil Patel

OCTOBER 26, 2020

Your job is to find the exact words that describe your business and marketing strategy and unique selling proposition, so they appeal most to the customer segment you’re targeting. Site Analytics. Only by understanding the market segment you are targeting can you hope to create the most effective value proposition.

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Food Energy Communications Manufacturing 142

DIY Marketers

OCTOBER 20, 2022

As consumers, we want our data to be secure, but as marketers, we want to know as much about our customers as possible. Not only that but the launch and shift to Google Analytics 4.0 Here’s how several marketers have dealt with these issues in their businesses. Create email list segments based on actions.

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Marketing Marketers CRM Law 108