Customers.ai

OCTOBER 24, 2024

Sometimes described as online audience profiling or part of website visitor analytics , this data includes key traits like age, gender, location, and interests. Marketers may also use terms like digital audience insights or customer demographics when discussing ecommerce visitors or website traffic demographics when analyzing traffic sources.

Gen Z 77

Gen Z eCommerce Analytics Direct Mail 77

Use Insider

DECEMBER 16, 2023

For eCommerce, these sources are often content management systems (CMSs), analytics solutions, loyalty platforms, point-of-sale (PoS) devices, channel-specific marketing tools, and customer service platforms. Integrate with popular tools in the eCommerce ecosystem, like Shopify, VTEX, Yotpo, Drip, Google Analytics, and many others.

eCommerce 52

eCommerce Customer Journey Shoppers User-Generated 52

Use Insider

OCTOBER 7, 2023

By personalizing the on-site experience for different customer segments, the company boosted conversions on its home page by 5.8%. Architect helped us tap back into engaged shoppers and convince them to complete their purchases — a simple but incredibly effective tactic for increasing revenue. Predict and optimize with ease.

Customer 52

Customer Customer Acquisition Customer Journey Transform 52

Use Insider

NOVEMBER 8, 2023

However, for many brands, that data is siloed off in various solutions, like customer relationship management systems (CRMs), email marketing platforms , analytics tools, customer service software, and so on. Limited marketing stacks. Boost the return on investment (ROI) from their digital marketing stack.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketing 52

Hubspot Marketing

NOVEMBER 21, 2024

For example, watching this Etsy video , I immediately feel the playful, relatable tone that’s geared toward individual shoppers like me — definitely a B2C vibe. Video analytics provide unique visibility into buyer behavior through detailed engagement data that traditional metrics, like page views, simply can’t match.

Video Marketing 124

Video Marketing Marketing Strategy Transform B2C 124

Neil Patel

OCTOBER 30, 2020

Your audience demographic is just a market segment , but it will give you a great understanding of their complete persona or profile. This latter goal is measurable because you can check your Google Analytics to determine which keyword phrases are performing well in the search engines. You simply follow the crowd.

Communications 145

Communications User-Generated Social Media Marketing Product 145

Litmus

OCTOBER 10, 2024

When combined, segmentation and personalization turn your emails into highly relevant messages that speak to group traits while also catering to individual preferences—making your subscribers feel like you’re speaking directly to them. Combat this challenge by using website analytics, social media insights, and customer feedback.

Shoppers 87

Shoppers Health Email Marketing Retail 87