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For many business owners and marketers, analyzing and deploying data can be an intimidating prospect. For that reason, analytics agencies have emerged, whose aim is to help businesses leverage their data for better decision making and improved outcomes. The reason for this is that not every analytics agency is built in the same way.
One source of new ideas that may come as a surprise is SEO website analytics. Reviewing web analytics reports can help marketers find new uses for underperforming content, discover new audiences to engage and educate, and identify gaps in coverage that need to be filled. Click the “Audience” tab. Expand “Demographics.”.
Video analytics provide unique visibility into buyer behavior through detailed engagement data that traditional metrics, like page views, simply can’t match. When I look at video analytics, I’m always struck by how much they reveal about buyer preferences. Video reveals valuable insights about buyer preferences.
This is where data analytics helps you see and think beyond the obvious and connect with your customers creatively, and with empathy. Marketing leaders should look beyond traditional marketingsegmentation based on name, location and demographics to more advanced information, such as purchasing behavior, lifestyle, and social media.
At some point in the year the CEO will definitely ask finance, “Hey, are we investing too much in marketing?” Make sure Finance understands why you need $75K to build a new online community, $500K to build your brand’s awareness in a new marketsegment or $30K to buy that new marketing platform.
I am amazed at the tsunami of best-practice whitepapers and webinars that deluge prospects in hot areas like sale analytics. If companies do the preparation work I recommend, they’ll get the insights that point them in the right direction for marketing content and vehicles. It takes increasing creativity to stand out.
Question: How can you use LinkedIn to increase your Share of Voice (SOV) in your marketsegment? Question: Creating and distributing valuable thoughtleadership content to the right audiences is at the heart of driving brand awareness on LinkedIn. Question: Which analytics are available on LinkedIn Pages?
As Manya Chylinski wrote in the Content Marketing Institute , this can really make a difference for your customers and business, because: It enables customers and prospects to easily find the information they seek. KISSMetrics is a customer web analytics solution. It encourages serendipitous discovery of content. KISSmetrics.
One potential approach would be to split your market into two equal geographic parts, and double campaign spend for one group but not the other. Then compare the outcomes in the two marketsegments to analyze campaign effectiveness—did the increase in spend lead to improved results in the test group over the control group?
Are you aiming to generate leads, boost brand awareness, or establish thoughtleadership ? Is it industry leaders, potential clients, or maybe a niche segment within your market? If your company aims to break into a new marketsegment, for example, your content should reflect and support that.
With today’s analytics programs available on both Google and most social media platforms, you can even identify new marketsegments to target. We then help their experts (more on that below) to build thoughtleadership content.
As consumers, we want our data to be secure, but as marketers, we want to know as much about our customers as possible. Not only that but the launch and shift to Google Analytics 4.0 Here’s how several marketers have dealt with these issues in their businesses. Create email list segments based on actions.
For example, increasing sales revenue by 20% in the target marketsegment identified by the business expansion plan is better than trying to target a new audience that’s less relevant to the business plan. For thoughtleadership, LinkedIn and blogging platforms could be your best friends.
For everything else that happened in 2016, I think it’s best summarized as the “year where our collective analytics and predictive prowess failed us,” at least in the U.S. You’ll see best-of-breed applications in segments like CRM or marketing get bigger and broader. I think we can be a consolidator in marketing!
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