SocialPilot

JULY 12, 2024

That is where the practice of social media analytics comes in. By breaking down the data gathered from social media channels, you can learn what makes people tick, prove the ROI of your social media efforts, and tailor your marketing campaigns accordingly. What is Social Media Analytics?

Analytics 96

Analytics Transform User-Generated PR 96

Hootsuite

OCTOBER 16, 2024

If you’re looking to grow on TikTok, getting a grasp on your analytics is a must. Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. What are TikTok analytics tools? TL;DR: Without a TikTok analytics tool, you’re essentially working in the dark.

Analytics 91

Analytics Price PR Management 91

Trade Press Services Newsletter

JANUARY 9, 2025

2025 is here, and the landscape of B2B marketing continues to evolve at breakneck speed. Rapid technological advancements, intense shifts in consumer behavior, and trends like personalization make it difficult for marketers to keep up. A documented strategy is foundational to marketing success.

Marketing Plan 130

Marketing Plan Whitepaper Direct Mail Marketing 130

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 122

Manufacturing Whitepaper Marketers Marketing 122

Backlinko

SEPTEMBER 6, 2024

Let’s face it: When it comes to analytics tools, we want it all. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. Consider these factors when evaluating Google Analytics 4 alternatives.

Analytics 85

Analytics Price Law User-Generated 85

Sprout Social

DECEMBER 17, 2024

Thats where understanding Threads analytics plays a vital role. In this guide, well walk through Meta Threads analytics, from how to access the dashboard to making sense of the data. In this guide, well walk through Meta Threads analytics, from how to access the dashboard to making sense of the data.

Analytics 69

Analytics Social Media Marketing Place Marketing Strategy 69

Martech

JULY 24, 2024

The reality is that, at least in marketing, AI is not new. Determining the right marketing jobs for AI What are the right jobs for AI? Determining the right marketing jobs for AI What are the right jobs for AI? Overall, marketers should look for AI opportunities at this step. AI is one of many tools available to us.

Marketers 129

Marketers Marketing Analytics Place 129

Martech

JULY 22, 2024

To business executives and marketing professionals, everything is numbers. Context matters in data analysis “Numbers out of context are just numbers!” “We just got an ROI of 15% on our last marketing campaign.” When analyzing analytics data, it is critical to put it into context. Reading, seeing or hearing numbers is easy.

Key Performance Indicator 121

Key Performance Indicator Transform Analytics Manufacturing 121

Jeff Bullas

MARCH 15, 2023

Soon it was a tool for many; famous celebrities, politicians, marketers, and even some top-notch businesses. Start building a solid followership Successful marketing on social media is almost directly proportional to having a long list of followers. Also make sure you place an item number or tag that could make their purchase easier.

User-Generated 357

User-Generated Fashion Product Place 357

Marketing Insider Group

SEPTEMBER 2, 2024

Content marketing is more than just creating and sharing engaging content; it’s about connecting with your audience in meaningful ways that inspire action and foster loyalty. Implementing a content marketing test or two helps you uncover insights that lead to higher engagement, better conversions, and a stronger competitive edge.

Content Marketing 124

Content Marketing Marketers Marketing Analytics 124

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Could be that marketing will enjoy an increase in power and influence in B2B?

eCommerce 135

eCommerce Direct Mail B2C Marketers 135

Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success.

User-Generated 117

User-Generated Analytics Marketers Marketing 117

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. With each new AI tool for email marketers, it is crucial the content and campaigns created with them maintain a personal touch and not diminish the brand experience. Customers can place their orders even without entering the restaurant.

Email Marketing 132

Email Marketing Food Marketing Marketers 132

The Marketing Operations Leader

JANUARY 2, 2025

In this edition: Your Marketing Ops Career Guide for 2025 Marketing Tools Without Databases - Podcast Episode For Paid Subscribers: The Truth About Being More Strategic in Marketing Reminder! Join the Marketing Ops Interview Bootcamp for free on Jan 15. Imagine gaining 5 hours back each week. Try UTM.io

Non-Profit 130

Non-Profit CRM Thought Leadership Marketing 130

Martech

OCTOBER 29, 2024

My odd explorations were part of a five-step innovation method I’ve used for many problem-solving projects as a marketer, consultant and analyst. Although it took millions of years for nature to come up with an eye or a bacterial flagellar motor, it won’t take long for marketers to come up with brilliant solutions.

Energy 116

Energy Marketers Marketing Customer Journey 116

Buffer Marketing

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. How have my followers grown this month?

Analytics 80

Analytics Price Social Media Marketing Key Performance Indicator 80

SmartBrief - Marketing

OCTOBER 30, 2024

The world of marketing moves at a rapid pace, yet nothing appears to break from traditional out-of-home advertising. But as the digital marketing transformation continues to spread throughout myriad industries, one question remains: Are OOH marketers ready for the rise of AI , and can AI deliver better and more unique kinds of data?

Transform 103

Transform Analytics Education Marketers 103

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

PR 129

PR Transform CMO Marketers 129

Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. But its all a lie.

Marketing Strategy 103

Marketing Strategy Customer Transform Marketing Mix 103

The Marketing Operations Leader

NOVEMBER 12, 2024

In this edition: How Big Should Your Marketing Ops Team Be? How to Set the Vision and Plan for Your Marketing Ops Team POLL - How Long Should a Marketing Automation Migration Take? For Paid Subscribers: Why Most Marketing Ops Pros Won’t Make the Lead to Leadership Attend the Marketing Ops Breakout Event!

Finance 130

Finance Marketing Marketers Analytics 130

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.

User-Generated 129

User-Generated Social Media Marketing Marketers Marketing 129

Animalz blog

OCTOBER 28, 2024

Rather than drowning in data, marketing teams should focus on asking precise questions that drive business growth. That’s the core philosophy of Keith Perhac, founder of SegMetrics, a marketing analytics platform specializing in tracking complex, multi-touch customer journeys. It has too many facets.

Copywriting 109

Copywriting Customer Journey Analytics Key Performance Indicator 109

Martech

OCTOBER 16, 2024

As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. All of this points to marketers needing a better method of campaign measurement. The challenge?

Retail 118

Retail CMO Customer Journey Shoppers 118

Martech

JUNE 14, 2024

Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. Let’s explore the roots of the divide between creative marketing teams and marketing analysts and uncover practical solutions to bridge this gap.

Gen Z 126

Gen Z Marketers Marketing Copywriting 126

MarketingOps

NOVEMBER 29, 2024

How to audit your marketing technology stack? If you are in the process of auditing your marketing tech (MarTech) stack and you feel overwhelmed, we are here to help. This guide will help you through the process and through auditing your marketing technology stack appropriately. Why audit your marketing technology?

Finance 130

Finance Marketers Marketing New Technology 130

Martech

NOVEMBER 12, 2024

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. The growing skill gap in marketing Having spent two decades teaching digital strategy at New York University’s School of Professional Studies, I witnessed firsthand the intense drive professionals have to develop emerging skills.

Marketing 112

Marketing Marketers Analytics Management 112

Hubspot Marketing

SEPTEMBER 19, 2024

AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? As Kieran and I discuss in a recent episode of Marketing Against the Grain , however, the larger the audience, the harder it becomes to consistently deliver targeted interactions.

Customer loyalty 119

Customer loyalty CMO User-Generated CRM 119

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals.

Social Media Marketing 139

Social Media Marketing Marketers Marketing Influencer Marketing 139

Jeff Bullas

FEBRUARY 21, 2023

You should also have a content promotion plan in place before you start writing. You can use Google Analytics to get an idea of who’s reading your blog. Set up Google Analytics Google Analytics is a free tool that allows you to track who’s visiting your site and how they found you. What are their interests?

Promotion 252

Promotion Analytics SEO Influencer Marketing 252

Hubspot Marketing

OCTOBER 22, 2024

Marketers are often asked to do more with less. After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. I’m sure every marketer agrees that traditional reporting methods are complex and time-consuming.

Analytics 107

Analytics Transform CRM Marketing 107

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Energy 125

Energy Marketers Marketing Direct Mail 125

The Marketing Operations Leader

JULY 1, 2024

In this edition: All the Behind-the-Scenes Work That Makes Marketing Effective What Marketing Ops Leaders are Doing in a Tough Economy How Marketing Ops Pros Learn Their Skills For Paid Subscribers: How to Write a Non-Fiction Book Thao Ngo and I are hosting another Marketing Ops Breakout Event! Hope to see you there?

Marketing 130

Marketing Marketers Analytics Place 130

Hootsuite

NOVEMBER 28, 2024

Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand.

Gen Z 97

Gen Z Affiliate Marketing Fashion Social Media Marketing 97

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. The problem of marketing ROI is simple, but it’s difficult to solve.

Marketers 123

Marketers Marketing Finance Customer loyalty 123

Hubspot Marketing

JULY 26, 2024

In a report from May 2023 , Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. These include serving personalized ads or collecting analytics via trackers. Who is Google Consent Mode for?

Law 110

Law Analytics Advertising Advertisers 110

illumin

JULY 18, 2024

Predictive AI (predictive analytics) has the lowest barrier to entry of any artificial intelligence technology. This technology can quickly process data and give marketers accurate and meaningful predictions about consumer behavior. So how exactly can marketers leverage this technology to improve performance?

Advertising 110

Advertising Advertisers Analytics Place 110

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing 118

Event Marketing Food Direct Mail Entertainment 118