Analytics Marketing Automation Platform Marketing Mix 
Adobe Experience Cloud Blog
FEBRUARY 7, 2018
Traditional marketing campaigns, including print and television, are more costly because of pricey resources and the difficulty of tracking ROI. Digital marketing uses targeted research and analytics to quickly determine which approaches are working well and which aren’t worth the cost or resources.
Adobe Experience Cloud Blog
AUGUST 16, 2016
Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix. Allowing your employees to market for you enables you to reach new audiences and entices prospects on a personal level.
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Litmus
JUNE 1, 2021
In order to create a fully agile workflow, marketers need to adjust and optimize their technology investments, marketing mix, messaging, and collateral. Marketing teams with access to AI-powered data and predictive analytics are not only agile, but also 10 steps ahead of their competitors.”.
Adobe Experience Cloud Blog
APRIL 22, 2016
I will show you how to do this without additional software, but for a more scalable system and one that integrates with your marketing automation platform, you may want to check out video marketing software , which often offers a hosting platform that tracks more detailed metrics about your viewer.
Unbounce
SEPTEMBER 19, 2023
The ability for leaders and decision makers to ask questions against their data, and you no longer have to rely on an internal analytics team to build those dashboards or give you answers to the questions that you have. Okay, so the next tool is called Optimove , and this is a data marketing automation platform.
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