Adobe Experience Cloud Blog

JUNE 25, 2020

Even as in-person events return, most marketers plan to retain virtual events as a key part of their overall event strategy. More than 80 percent of marketers see themselves moving to more online events in the future. [1]. An interactive webinar/live event platform. Live chat and conversation marketing.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Digital Marketing Sub-Topic: Introduction to Digital Marketing Article: “Understanding the Basics of Digital Marketing” Article: “Evolution of Digital Marketing: A Historical Perspective” Article: “The Future Trends Shaping Digital Marketing” Sub-Topic: Digital Marketing Strategies Article: “Creating (..)

Digital Marketing 130

Digital Marketing Marketing Marketers Social Media Marketing 130

Adobe Experience Cloud Blog

NOVEMBER 8, 2017

Developing email content for your many target personas is an incredibly daunting task that creates a bottleneck for most marketing teams. If you’re like most marketers today, a marketing automation platform (MAP) or engagement platform is at the heart of your tech stack. Effective Content Analytics.

Content Marketing 133

Content Marketing Thought Leadership Marketing Marketers 133

Martech

APRIL 5, 2022

Running/viewing reports and providing insights based on campaign data and analytics. In order to optimize current campaigns, and plan future ones, marketers need to know which touchpoints are effective in driving conversions. Why should marketers care about attribution? multi-touch attribution). Click here to download!

Customer 109

Customer CMO Customer Journey Non-Profit 109

Lynton Web

MAY 8, 2025

Marketing Automation and Technology Tools Modern recreation centers leverage sophisticated tools to streamline marketing efforts while delivering personalized experiences at scale. Marketing Automation Platforms Implementing marketing automation transforms how you connect with prospects and members.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Martech

MAY 23, 2023

Dig deeper: Rethinking the marketing planning process for an agile world 2. To excel in marketing ops, you must possess a strong understanding of marketing analytics , be excellent at discerning valuable insights and communicate those findings in an impactful and concise manner.

Communications 128

Communications Marketing Marketers New Technology 128

Duct Tape Marketing

JULY 3, 2014

Leads are the lifeblood of business, so it is easy to see why marketers consider lead generation their biggest challenge and most important goal. Marketing automation assists in a number of ways. The best marketing automation platforms let you create: optimize site pages. calls to action and landing pages.

Inbound Marketing 72

Inbound Marketing Logistics Marketing Automation Platform Marketing 72

Adobe Experience Cloud Blog

JUNE 16, 2016

There’s a unique opportunity for marketers to meet the needs of their buyers on social channels by embracing every facet of the customer journey from education to advocacy. In addition, you can integrate social referral capabilities into your campaigns through a marketing automation platform.

Customer Journey 91

Customer Journey Customer Thought Leadership Education 91

Use Insider

JANUARY 19, 2024

While many brands have that data, it’s usually siloed off in disconnected solutions — like email marketing platforms , customer relationship management (CRM) software, analytics tools, customer survey platforms, and so on. Analytics and attribution platforms like Mixpanel, Amplitude, and AppsFlyer.

Marketing 52

Marketing Marketers User-Generated Customer Journey 52

Lusha

JUNE 7, 2024

A GTM strategy goes beyond a mere marketing plan. While marketing is definitely a crucial component, a GTM strategy encompasses a broader scope. It involves aligning your entire organization– from product development and marketing to sales and customer success – toward a common goal: achieving a successful product launch.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52

Marketing Insider Group

JULY 1, 2020

What information – relevant statistics, industry examples, in-house content analytics – do they need to see to understand the value of your content marketing? How can you quickly update upper management on the worth of your content with ROI analytics on an ongoing basis to keep them motivated? Streamlined analytics.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145