Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. This is where predictive analytics comes into play. Predictive analytics, a form of artificial intelligence, uses historical data and advanced algorithms to: Forecast future trends.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

The Marketing Operations Leader

MARCH 25, 2025

Interested in reaching over 5,000 marketing leaders and operations professionals? Defines campaign objectives and themes, builds the integrated channel plan, supports content calendar development, and coordinates the overall marketing mix strategy. POLL: Which AI Use Cases Will Drive the Most Marketing Business Impact?

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketers 130

Customers.ai

NOVEMBER 14, 2024

With in-depth analytics and reporting, you can track everything from engagement rates to conversion metrics. Plus, Klaviyo’s predictive analytics can forecast things like a customer’s lifetime value or when they’re most likely to buy again. Then, dive deeper with integrations, A/B testing, or predictive analytics.

Email Marketing 83

Email Marketing eCommerce Shipping Analytics 83

Martech

FEBRUARY 2, 2024

” “How can I integrate digital advertising into my existing marketing mix?” Words like “data,” “technology” and “platform” were used frequently, indicating discussions about data management and technological solutions in marketing. ” Theme No. 2: Data and technology.

User-Generated 113

User-Generated Marketers Marketing CMO 113

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Litmus

JUNE 1, 2021

In order to create a fully agile workflow, marketers need to adjust and optimize their technology investments, marketing mix, messaging, and collateral. Marketing automation technologies make it easy to iterate as you go. Companies who starve their marketing efforts are setting themselves up to fail.

Marketing Mix 68

Marketing Mix Direct Mail CMO Marketing Automation Platform 68

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Here are my top takeaways from the event: Social media should be embedded into your marketing campaign s Social media isn’t a standalone activity. Instead, it should be part of your marketing mix, to enhance your current campaigns. Market like a sales person Marketers want to look like sales reps.

Digital Marketing 83

Digital Marketing Social Media Marketing Marketing Mix Thought Leadership 83