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AI-powered martech news and releases: October 24

Martech

brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud. This app helps marketers estimate budgets, analyze the performance of different media channels, and optimize marketing strategies. Thryv launched an AI-powered social media management tool within its Marketing Center.

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The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

That’s why the 4 Ps are also called the marketing mix. Side note: The marketing mix concept actually dates back to the 1950s. Marketing professor Neil Borden came up with a 12-element version. You struggle to gain traction, completely miss your target market, or your product gets a bad rap.

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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Marketing Evolution. Product overview. Click here to download!

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Klaviyo Tools: 20 Must-Have Solutions for Smarter Email Marketing

Customers.ai

With in-depth analytics and reporting, you can track everything from engagement rates to conversion metrics. Plus, Klaviyo’s predictive analytics can forecast things like a customer’s lifetime value or when they’re most likely to buy again. In other words, it’s not just numbers.

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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion." The first step I take when creating a marketing plan is conducting a SWOT analysis. Conduct a situation analysis.

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Advertising in local markets: A playbook for success

Martech

Dig deeper: Niche advertising: 7 actionable tactics for targeted marketing 3. Adapt to local market dynamics Various factors influence local market dynamics. Brands that navigate changes effectively maintain a strong audience connection and stay ahead in the market.

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10-Step Guide to Building a Concrete Marketing Plan

Calvyn Lee Blog

Analyze Current Marketing Efforts Next, objectively assess existing efforts. Evaluate data to see what’s working and not working in your marketing mix. For the pet store, examine analytics to find the highest-converting campaigns and channels currently driving revenue and traffic.